Nudge City

Can tech help cities nudge us to live better lives, without things getting weird? In this episode, we look at how technology is making the popular behavioral science tool known as a "nudge" more prevalent in cities, from tackling sign-ups for food stamps to reducing congestion downtown. Molly and Jim talk with Emily Bailard, the CEO of InClass Today, a startup that uses nudges to help school districts reduce student absenteeism; and Anthony Barrows, managing director of Ideas42, a nonprofit that helps cities use these behavioral science tools to improve social outcomes.

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