Stop thinking of the renter journey as a funnel, and start thinking of it as a flywheel. With a funnel model, everything falls out at the bottom, so you need to continuously search out new leads. But with a flywheel, you engage your current customers to both retain them and attract new residents. In this episode, we talk about how you can put renters at the center of your marketing strategy to spin that flywheel out of control (and cut marketing costs in the process). Plus, Sydney shares the “secret sauce” for good marketing.