Are you a CMO, business owner or digital marketing professional?
Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.
We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.
Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.
These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.
Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.
Empty Olympics? Super No Thanks | Weekly Digital Marketing Update 7/27
Digital Ad Market Update: 7/16 - 7/27 2021
Joe, Matt, and Jack take the studio to discuss the latest marketing, tech, and culture news. Tune in for all the banter - in 34 minutes or less.
Texas and Oklahoma move to the SEC - leaving the ACC behind. Going where the money is seems to be a growing trend in the college sports world. Come for the whole breakdown.
In the digital space, creators and advertisers are getting some upgrades. TikTok Spark Ads and YouTube Super Thanks have entered the chat.
The 2021 Tokyo Olympics open to mixed review and we have some opinions why.
YouTube Tipping: https://bit.ly/3f3IxEe
TikTok Spark Ads: https://bit.ly/3f4K253
Olympic Problems: https://bit.ly/3iTvwOP
BTS Doesn't Need Permission For Buttery Dynamite | Weekly Digital Marketing Update 7/15
Digital Ad Market Update: 7/8 - 7/15 2021
Joe, Matt, and Jack take the studio to discuss the latest marketing, tech, and culture news. Tune in for all the banter - in 35 minutes or less.
Apple makes a jump into the sports world to boost its streaming platform numbers. From here, we dive into legacy cable and its dwindling market power.
Space Jam 2 is coming soon, and to hype up the release, they are selling NFTs. We discuss why this works, and from here, we break down the effects of event marketing and empty arenas in the sports universe.
K-Pop sensation BTS has released a new single, Permission to Dance. We talk about the moving parts in BTS' music releases that make their songs go viral around the world. Skip to 24:13 if you are part of the BTS ARMY.
Apple Wants Football: https://bit.ly/2U8lzV6
Space Jam 2 NFTs: https://bit.ly/3kjZZYn
BTS' New Single: https://youtu.be/CuklIb9d3fI
Oxford Road CEO and Media Roundtable podcast host Dan Granger on the media industry and its future
*Special Episode Alert*
In this episode, Joe Clements interviews Oxford Road's CEO, Dan Granger. With topics revolving around media, media bias, and future media standards, this is an episode you won't want to miss!
Tune in for this exclusive episode brought to you by experts in marketing and media. All in 46 minutes or less.
Find Dan Granger: https://www.mediaroundtable.com
Jeffrey Bezos: You Did It, K-Pop, & Alt Weather | Weekly Digital Marketing Update 7/7
Digital Ad Market Update: 6/29- 7/7 2021
Joe, Jack, and media producer Kiersten take the studio for this 42-minute episode. Tune in for all the latest marketing, tech, and culture news.
Jeff Bezos has left Amazon and is on his way to space. The team talks about how this will impact Amazon, what we can learn from Apple, and how K-Pop fits into this equation.
Fox News has announced their entry into the world of weather, but will it reach the success of its only competition: The Weather Channel? For the whole breakdown of each story, tune in!
Articles + Videos Mentioned:
Jeff Bezos Leaves Amazon: https://bit.ly/3yxWy4u
Facebook's Brand Safety Business: https://bit.ly/3yxWy4u
TikTok Sells AI: https://on.ft.com/36ltfWM
News Media Decline in the US: https://bit.ly/2TOTli1
Fox's News Channel: https://nyti.ms/3qPV8j6
Binge Watching Cocomelon For Your Tiktok Tribe | Weekly Digital Marketing Update 6/29
Digital Ad Market Update: 6/11 - 6/29 2021
Joe, Matt, and Jack are in the studio to break down the latest marketing, tech, and culture news. Tune in for everything Of Record, all in 41 minutes or less.
Rapid Fire News about Best Buy and Amazon. Then we dive into What Are We Sleeping On. With topics including supply chain shortages and the golden age of television, this is a segment you don't want to miss!
TikTok subcultures are the new targeting demographics, and we break down some of them and what they mean.
TikTok Tribes: https://bit.ly/3ho86An
'Apple, It's Control Over The iPhone, The Internet, And The Metaverse' by Matthew Ball pt. 6
Welcome back for part 6 of Joe's limited series. Enjoy!
Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Tune in for the conclusion to this special series.
This show checks all the boxes
This podcast checks off all the boxes of a great show. Cohosts with the voices of Morgan Freeman and James Earl Jones, except with more gravitas? Check! Do they have the technological prognostication abilities of Elon Musk and Steve Jobs, except with more insight into the future? Check! Are they able to captivate their audience like Oprah, except with a more adoring fan base? Double Check! Are they simultaneously being considered for a Peabody and the Nobel Prize in Podcasting, while already achieving an EGOT? Oh, I think you know the answer. Subscribing to this podcast will literally change your life, save the planet, bring justice to the oppressed, give voice to the marginalized, and establish a more perfect union between all mankind.
Re: Naughty, Moist
Motion to add “Blast you with Hot Takes” to the list of uncomfortable words.
Tomorrow’s tech trends today
Matt, Joe and Producer Kyle do a fantastic job of looking beyond the horizon to see what trends are coming in the digital marketing world.