207 episodes

Are you a CMO, business owner or digital marketing professional?

Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.

We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.

Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.

These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.

Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

Of Record | The latest in digital marketing & advertising Of Record

    • Business
    • 4.8 • 27 Ratings

Are you a CMO, business owner or digital marketing professional?

Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.

We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.

Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.

These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.

Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

    Peak Podcast, Swipe Right Dilemma, and Live Nation in the Hot Seat | Weekly Digital Marketing Update 1/26

    Peak Podcast, Swipe Right Dilemma, and Live Nation in the Hot Seat | Weekly Digital Marketing Update 1/26

    Digital Ad Market Update: 1/6 - 1/26 2023

    In the studio for our first episode of 2023, we have Joe, Kiersten, and Producer Alex back in the studio. Get ready for all the latest marketing, tech, and culture news. Hear it all in 52 minutes or less.

    Top Stories:
    Apple VR is not making its debut any time soon.

    Dating apps can get niche and some can charge you $720 a year. This is a segment you will want to swipe right on.

    Google is calling in the big dogs to help defeat ChatGPT.

    Is Bud Light ditching the standup routine? Stick until the end to hear our favorite beer.

    Articles Mentioned:
    Hinge Charges Extra: bit.ly/3XUcCKq
    Apple AR/VR Delayed: bit.ly/406WvLE
    Google Moving on AI: bit.ly/3XS7qGS
    Live Nation Taylor Fiasco: bit.ly/3HwLH1R
    Bud Light Ditches Strategy: bit.ly/3kwUiIP

    • 51 min
    Hey ChatGPT, How Do You Manage the NFL and Southwest Airlines Crises? | Weekly Digital Marketing Update 1/5

    Hey ChatGPT, How Do You Manage the NFL and Southwest Airlines Crises? | Weekly Digital Marketing Update 1/5

    Digital Ad Market Update: 12/20 - 1/5 2023

    Joe, Kiersten, and Producer Alex are in the studio breaking down the latest crises in the media and the AI that is giving Google heartburn. Hear it all in 54 minutes or less.

    Top Stories:
    We dive into the latest tragedy in the NFL, involving Damar Hamlin from the Buffalo Bills, and how they handled it.
    Southwest Airlines canceled how many flight this holiday season? Tune in for the reason why.

    ChatGPT is chipping away at Google's value, and it's not far from taking over many other jobs.

    Articles Mentioned:
    ChatGPT Growing Fast: https://bit.ly/3vF6uJQ

    • 54 min
    BeReal Miss America, Do You Drink Mocktails? | Weekly Digital Marketing Update 12/19

    BeReal Miss America, Do You Drink Mocktails? | Weekly Digital Marketing Update 12/19

    Digital Ad Market Update: 12/10 - 12/19 2022

    Joe and Kiersten are in the studio this week with some of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.

    Top Stories:
    Get ready for the rebranding disaster of the year. We're looking at you, Miss America Pageant.

    Can an alcoholic society function on a zero-proof beer agenda?

    Hey Google, what social media sites are trending this year? Tune in for those numbers.

    Articles Mentioned:
    Zero-Proof: https://bit.ly/3jc6uOL

    • 45 min
    Put Your Crocs in Sports Mode Its the Trendy Christmas Gift Episode | Weekly Digital Marketing Update 12/9

    Put Your Crocs in Sports Mode Its the Trendy Christmas Gift Episode | Weekly Digital Marketing Update 12/9

    Digital Ad Market Update: 12/6 - 12/9 2022

    Joe, Kiersten, and producer Alex are giving you the low down on the latest marketing, tech, and culture news. Hear it all in 30 minutes or less.

    Top Stories:
    Crocs are making a comeback and we have Zoomers to thank for it.

    Apple Music is releasing a new feature called Sing.

    We break down the best useless gifts of this holiday season and we give our opinion on what will actually be trendy. Tune in.

    Articles Mentioned:
    Gift Trends 2022: https://bit.ly/3UIhK2o
    TikTok Made You Buy It: https://bit.ly/3Fa6XrU

    • 29 min
    Usurped Christmas Queen, the Ticket Cartel, and AI Ancestry | Weekly Digital Marketing Update 12/5

    Usurped Christmas Queen, the Ticket Cartel, and AI Ancestry | Weekly Digital Marketing Update 12/5

    Digital Ad Market Update 11/24 - 12/5 2022

    Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 48 minutes or less.

    Top Stories:
    BTS member V bests Mariah Carey in a Top Christmas song list.

    Ticketmaster has been talked about a lot lately due to their monopolistic hold on the ticket industry, and we discuss how much further they could go before fans say no.

    Frontier Airlines is going wild with its latest subscription ticket system, and we dive into what it is and whether it's worth it.

    Christmas and spiders are not typically associated with each other, but the internet seems to think otherwise. We give our opinion.

    Articles Mentioned:
    Sports and Thanksgiving: https://bit.ly/3OZenCR
    Michigan V Ohio Breaks FOX record: https://bit.ly/3XWJdQA
    Frontier Goes Wild: https://bit.ly/3F6BMOl
    AI Draws You From the Past: https://bit.ly/3Uwv1ef

    • 47 min
    Holiday Sales Are Whelming & Lowes Makes Flight Delays Festive for this Maximalist Holiday | Weekly Digital Marketing Update 11/23

    Holiday Sales Are Whelming & Lowes Makes Flight Delays Festive for this Maximalist Holiday | Weekly Digital Marketing Update 11/23

    Digital Ad Market Update: 11/18 - 11/23 2022

    Joe, Kiersten, and producer Alex are bringing you some of the latest marketing, tech, and culture-related news for this holiday-themed episode. Hear it all in 46 minutes or less.

    Top Stories:
    Holiday shopping sales are flatlining but we're still breaking down the biggest consumer trends this year. Good luck finding a turkey!

    Lowes has a plan for those missing their holiday flights this year at these 5 US cities. We tangent into the revival of the maximalist colorful holiday decor that might be trending again.

    Is Amazon losing its luster? We break down what's happening on the platform and why it's turning into a third-rate flea market.

    Articles Mentioned:
    Holiday Shopping Trends: http://bit.ly/3tC04dx

    • 45 min

Customer Reviews

4.8 out of 5
27 Ratings

27 Ratings

Arlie K ,

It's my jam!

Highly recommend Of Record! Engaging conversations, actionable tips, and insights into the digital marketing landscape abound. Check it out!

CtotheIzzo ,

This show checks all the boxes

This podcast checks off all the boxes of a great show. Cohosts with the voices of Morgan Freeman and James Earl Jones, except with more gravitas? Check! Do they have the technological prognostication abilities of Elon Musk and Steve Jobs, except with more insight into the future? Check! Are they able to captivate their audience like Oprah, except with a more adoring fan base? Double Check! Are they simultaneously being considered for a Peabody and the Nobel Prize in Podcasting, while already achieving an EGOT? Oh, I think you know the answer. Subscribing to this podcast will literally change your life, save the planet, bring justice to the oppressed, give voice to the marginalized, and establish a more perfect union between all mankind.

Hank Mardukas13 ,

Re: Naughty, Moist

Motion to add “Blast you with Hot Takes” to the list of uncomfortable words.

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