229 episodes

Are you a CMO, business owner or digital marketing professional?

Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.

We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.

Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.

These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.

Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

Of Record | The latest in digital marketing & advertising Of Record

    • Business
    • 4.8 • 26 Ratings

Are you a CMO, business owner or digital marketing professional?

Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.

We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.

Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.

These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.

Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

    Swifties Takeover and Halloween Trends! | Weekly Digital Marketing Update 10/27

    Swifties Takeover and Halloween Trends! | Weekly Digital Marketing Update 10/27

    Joe and Kiersten are back in the studio! This week, they tackle the current worldwide phenomenons of Taylor Swift and TikTok. Is TikTok making its way to your local restaurant or sports bar? Taylor Swifts new movie releases as well as new music and fans are going WILD! Plus your favorite Halloween costumes and trends that you didn't know!

    • 30 min
    Taylor Swift Does Sports While Elon and Bezos Monopolize the Future | Weekly Digital Marketing Update 10/20

    Taylor Swift Does Sports While Elon and Bezos Monopolize the Future | Weekly Digital Marketing Update 10/20

    Digital Ad Market Update: 10/6 - 10/20 2023

    Joe and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 33 minutes or less.

    Top Stories:
    Taylor Swift and Travis Kelce are colliding fan bases and the NFL is obsessed.

    Sports betting scandals, Sunday Ticket confusion, and Toy Story football? All in store for this episode.

    Amazon has its sights set on the world. Elon Musk and 'X' want to control your identity.

    Articles Mentioned:
    ESPN Bet: https://bit.ly/472duRT
    Amazon Will Make Your Ads: https://bit.ly/48Z97J3
    Elon Tests Anti-Bot Theory: https://bit.ly/4951xg7

    • 32 min
    Campaign Memes and Target Backlash! | Weekly Digital Marketing Update 8/29

    Campaign Memes and Target Backlash! | Weekly Digital Marketing Update 8/29

    Joe is back! Joe and Kiersten rehash the Presidential Campaign and the memes that developed. X and Target stores recieve backlash after questionable marketing choices. And everyones getting ready for the long awaited NFL season and popular marketing campaigns that follow.

    • 39 min
    Is Disney Coming to an End? Plus Barbie vs. Aliens! | Weekly Digital Marketing Update 8/18

    Is Disney Coming to an End? Plus Barbie vs. Aliens! | Weekly Digital Marketing Update 8/18

    On this weeks OfRecord, the Barbies take over! Kiersten is joined by Anabella, Jamie, and Tori to discuss the latest trends. The Barbie movie marketing is still excelling while the Snow White movie remake is already getting its fair share of controversy. Aliens are real? We dive into this newest discovery as well as opinions on the Twitter rebrand and popular baby names.

    • 39 min
    Amazon vs. Taylor Swift: Battle of the Incomes | Weekly Digital Marketing Update 7/13

    Amazon vs. Taylor Swift: Battle of the Incomes | Weekly Digital Marketing Update 7/13

    Joe and Kiersten are back in the studio! Amazon Prime Day and Taylor Swift are the hot topics, with a quick update on McDonald's Grimace marketing campaign!

    • 30 min
    Peasant's Podcast and 4th of July Solved! | Weekly Digital Marketing Update 7/6

    Peasant's Podcast and 4th of July Solved! | Weekly Digital Marketing Update 7/6

    Joe and Kiersten are out of the office! That means the interns, Jamie and Anabella, takeover the podcast for a special Peasant's episode! Jamie and Anabella tackle the 4th of July holiday and it's wildest traditions, trivia, and trends! (much more exciting than ol' Joe)

    • 38 min

Customer Reviews

4.8 out of 5
26 Ratings

26 Ratings

CtotheIzzo ,

This show checks all the boxes

This podcast checks off all the boxes of a great show. Cohosts with the voices of Morgan Freeman and James Earl Jones, except with more gravitas? Check! Do they have the technological prognostication abilities of Elon Musk and Steve Jobs, except with more insight into the future? Check! Are they able to captivate their audience like Oprah, except with a more adoring fan base? Double Check! Are they simultaneously being considered for a Peabody and the Nobel Prize in Podcasting, while already achieving an EGOT? Oh, I think you know the answer. Subscribing to this podcast will literally change your life, save the planet, bring justice to the oppressed, give voice to the marginalized, and establish a more perfect union between all mankind.

Hank Mardukas13 ,

Re: Naughty, Moist

Motion to add “Blast you with Hot Takes” to the list of uncomfortable words.

nole4god777 ,

Tomorrow’s tech trends today

Matt, Joe and Producer Kyle do a fantastic job of looking beyond the horizon to see what trends are coming in the digital marketing world.

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