Digital Marketing made easy for people over 40. Learn about digital in small bite size chunks. Follow my journey as I build a digital brand online from scratch - using my experience working on many of the worlds biggest brands for the past three decades.
HOW TO FIND TIME TO GET CREATIVE AT WORK
Some great thoughts I'd like to share from the brilliant folks at IDEO.
HOW MANY COMPANIES ARE GETTING PERSONALISATION WRONG
most seem to mess it up by trying to implement too big-too soon. Or they see it as only a marketing dept tool and don't properly involve all parts of the business. Find out more:
#personalisation #bigdatamarketing #digitalmarketing #olddognewtricks
MY DIGITAL JOURNEY SO FAR - MAJOR UPDATE
In this episode I take a look at some of my major learnings in developing a brand online from scratch over the past 3-5 months. I also take a look ahead and talk about what I'll be focusing on over the next 3 months too.
HOW TO MANAGE YOUR SOCIAL MEDIA POSTS - 3 OPTIONS
In this episode I look at three different ways you can manage your social media posts - whether you are doing just a few - or lots and lots of them.
THE BIGGEST MISTAKE WHEN STARTING UP
Many people who are building an online business tend to get too caught up in the development process and don't spend enough time talking to potential customers about what they are working on. Or they just seek feedback from a small subset of their customers. In this video i talk about how I have been facing this issue over the past few weeks - and how diverse customer input has really helped me to streamline my business. Getting input early in the development process can actually slow down your long term go-to-market model rather than speeding it up. To find out more go to: www.olddognewtricks.com
UPDATE: HOW INSTAGRAM IS WORKING FOR ME SO FAR
We all know the power of Instagram. Huge companies like Coca Cola, Starbucks and Nike dominate the space. Companies with established followings… like they all have… seem to have no problems getting engagement and results. But how can you use Instagram for smaller or more local businesses. One thing I’ve learned over the past few months is that the role of Instagram is very different for business use… versus people wanting to use it like a personal Facebook style of account.
Success for brands on Instagram takes more than publishing attractive images. You have to focus on having a thoughtful strategy… a well-defined brand identity grounded in visual creativity… and really effective community management.
Here is an update on how Insta is working for me so far...