On Air Brands Podcast On Air Brands Podcast

In this episode, your hosts Todd Giannattasio and Amber Fuhriman go over the mental blocks of starting a podcast, growing your show!

Get comfortable with being uncomfortable. If you have a message that you want to convey, there will be people out there who will listen. They can’t listen if you don’t do it!


One is better than zero… would you rather have 5 viewers that take action or 100 that don’t?

Links:

Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show


Want to create your own podcast or have us produce it? https://OnAirBrands.com

Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free


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Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Mike Ham dive into the lessons from the trenches in terms of whats working today in podcast launching & growth.

Mike Ham goes into what he’s been up to in the podcasting space with his two shows The Morning Spotlight & Greetings From The Garden State.

Links:

Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show

Check Out Mike Ham at
https://www.themorningspotlight.com/
https://www.greetingsfromthegardenstate.com/

Want to create your own podcast or have us produce it? https://OnAirBrands.com

Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free


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Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Erik Cabral discuss why you need a podcast to build your brand going into the year 2022.

There is no shortcut to building your brand & captivating an audience will help you “stock the pond”.
Kylie Jenner for example had built a massive raving fan base and leveraged that to start her make-up brand. Continue to create content that adds value & people will see you as a valuable asset & they’ll engage with you and your brand NATURALLY.

Links:

Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show

Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/

Want to create your own podcast or have us produce it? https://OnAirBrands.com

Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free


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Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Amber Fuhriman deep dive into different ways you can promote your podcast.

1. When your show goes live, share an announcement post
2. Create a message that caters to pleasure & move away from pain
3. Use your data & statistics in your promotions
4. Promotional posts that focus on a problem
5. Promotional posts that focus on a solution
6. Understand your audience
7. Encouraging engagement with your posts
8. Tagging your guests & quotes from episodes

Links:

Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show

Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/

Want to create your own podcast or have us produce it? https://OnAirBrands.com

Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free


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Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Amber Fuhriman deep dive into how you can maintain your relationships with guests you have on your podcast.

The conversation of promotion starts before the interview happens.
The whole podcasting experience is about building relationships, and how you and your guest can mutually benefit each other

There are workflows you can set up to automate the process of following up with guests & maintaining the relationship like taking advantage of Calendly’s task reminding system.


Links:

Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show

Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/

Want to create your own podcast or have us produce it? https://OnAirBrands.com

Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free


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Send in a voice message: https://anchor.fm/onairbrands/message

In this episode, your hosts Todd Giannattasio and Erik Cabral discuss the top mistakes business owners make when starting their podcast.

Get past the hesitation period & just START, but have a plan first.
The faster you get your brand out there, the more clarity & data you can use to grow your company.
Lack of consistency can be hurting a starting business or brand especially when it comes to your brand’s podcast.

When starting your podcast, have at least 3-4 episodes in the pipeline so you can keep consistent in the event you’re busy on a given week.
What is your CLEAR call to action with your brand’s podcast?
Make everything in your show relate to your core brand image & call to action, even anything you’re promoting. Organic, host-read ads convert the most!
If you’re a podcaster you MUST be a guest on other people’s shows.

Links:

Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show

Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/

Want to create your own podcast or have us produce it? https://OnAirBrands.com

Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free


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Send in a voice message: https://anchor.fm/onairbrands/message