Branch Metrics Podcast

Branch Metrics
  • 5.0 (2)
  • TECNOLOGÍA
Branch Metrics Podcast

Talking #MobileFirst #MobileOnly #Deep Linking and #Mobile Growth. We cover Linking (Deep Links, Deferred Deep Links, Contextual Links), the platforms that support them (iOS, Android, Facebook, Twitter...), and Mobile Growth strategies (onboarding, organic user growth, virality, app store optimization and more...). Answering questions from Twitter #AskAlex @branchmetrics

Episodios

  1. 07/06/2018

    Top Strategies for Driving Mobile Growth & Revenue

    The explosive growth of mobile and native apps have transformed the ways consumers engage with brands. To adapt to the increasingly mobile-savvy consumers, companies need to adopt an open mindset and explore innovative solutions. Branch has designed the Mobile Transformation webinar series as a platform and invited thought-leaders from various industries to share strategies and best practices that drive growth, engagement, and retention on mobile. We’ll talk about everything in mobile, from the most - and least - successful campaigns to best practices to drive growth and revenue. On our second episode of the Mobile Transformation series, we'll cover: -Mobile growth best practices -Real-world strategies for winning growth campaigns, and what to avoid -Tactics on how to succeed in the mobile ecosystem

    32 min

  2. 14/05/2018

    Optimize Web and App Strategies to Achieve Higher ROI

    The explosive growth of mobile and native apps have transformed the ways consumers engage with brands. To adapt to the increasingly mobile-savvy consumers, companies need to adopt an open mindset and explore innovative solutions. Branch has designed the Mobile Transformation webinar series as a platform and invited thought-leaders from various industries to share strategies and best practices that drive growth, engagement, and retention on mobile. Join us for a 30-minute interview with Amanda Goetz, the VP of Consumer & Product Marketing over at The Knot. We’ll talk about everything in mobile, from the most - and least - successful campaigns to best practices to drive growth and revenue. We’ll have plenty of time to take questions live - register today to secure your spot. On our first episode of the Mobile Transformation series, we'll cover: -Mobile growth best practices -Real-world strategies for winning growth campaigns, and what to avoid -Tactics on how to succeed in the mobile ecosystem

    30 min
  3. On Deep Views: Breaking Down App Store Barriers

    12/08/2015

    On Deep Views: Breaking Down App Store Barriers

    Cofounder and CEO Alex announces Deep Views, a complementary technology to Branch's deep linking solution. Breaking down the app store barriers, Deep Views provide a dynamically-created app preview in a user's browser of deep-linked content, prior to being taken to the app store and then to the deep-linked content within the app itself.

    4 min
  4. On App Store Barriers: Why Good Apps Fail

    08/08/2015

    On App Store Barriers: Why Good Apps Fail

    Cofounder and CEO Alex talks about his experience as an app developer and how difficult it is to find growth and drive users through the app store barriers. Listen to the two ways to get featured in the app stores, and why that isn't enough to support great apps worthy of growth.

    4 min
  5. On iOS 9 Linking and Search Functions

    22/07/2015

    On iOS 9 Linking and Search Functions

    What's the difference between Spotlight's local search and cloud search. How do Universal Links fit into that equation? Are Universal Links actually "links"? Cofounder and CEO Alex gives his take on the world of app linking. Answering questions on Twitter @branchmetrics #AskAlex

    2 min
  6. On canOpenURL:() and Universal Links

    22/07/2015

    On canOpenURL:() and Universal Links

    Cofounder and CEO Alex explains the iOS 9 privacy changes, how Universal Links work, and what it means for existing app features. Answering: Why did Apple kill the method call canOpenURL:? Do Universal Links make up for it? Learn more at https://branch.io Playlist: #MobileFirst Minipods https://soundcloud.com/branchmetrics/sets/mobile-first-minipods Find us on Twitter @branchmetrics #AskAlex

    7 min
  7. On Deep Linking Standards: App Links to App Indexing Chaos

    21/07/2015

    On Deep Linking Standards: App Links to App Indexing Chaos

    Confused about deep linking standards? Know your App Links from your Universal Links? And what about Google's App Indexing? Can these website metatags really be considered "Links"? Cofounder and CEO Alex gives his take on the world of app linking. Answering questions on Twitter @branchmetrics #AskAlex

    5 min
  8. On Deep Linking, Deferred Deep Linking, & Contextual Linking

    21/07/2015

    On Deep Linking, Deferred Deep Linking, & Contextual Linking

    What are Deep Links? Cofounder and CEO Alex Austin explains deep linking, deferred deep linking, and now contextual linking in less than three minutes.

    3 min
  9. Localization & Going Global with Carousell

    01/07/2015

    Localization & Going Global with Carousell

    Ever started your app outside the US? Wondering what it takes to succeed in fragmented markets? We sit down with Carousell, based out of Singapore, to talk about mobile growth from a foreign perspective. Hear how they deal with marketing spend, hacking MVP solutions, driving mobile growth, and tackling new markets.

    16 min
  10. Sharing, Organic Growth, Knowing your Users & Thick Skin

    27/06/2015

    Sharing, Organic Growth, Knowing your Users & Thick Skin

    In this edition, Austin and Tyler talk about growth at We Heart It. The company's story is unique and dates back to 2010, but Tyler helps walk listeners through some strategies they have taken to drive new, awesome features and how they've succeeded in continuing to drive their mobile strategy.

    22 min
  • 10 episodios

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Talking #MobileFirst #MobileOnly #Deep Linking and #Mobile Growth. We cover Linking (Deep Links, Deferred Deep Links, Contextual Links), the platforms that support them (iOS, Android, Facebook, Twitter...), and Mobile Growth strategies (onboarding, organic user growth, virality, app store optimization and more...). Answering questions from Twitter #AskAlex @branchmetrics

Información

  • Creador
    Branch Metrics
  • Años de actividad
    2015 - 2018
  • Episodios
    10
  • Clasificación
    Apto
  • Copyright
    © All rights reserved
  • Mostrar sitio web
    Branch Metrics Podcast

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