17 episodes
On the Road with Rick Currier IDG
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- Technology
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5.0 • 14 Ratings
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Join Rick Currier and industry-leading tech partner marketers for casual, drink-in-hand conversations that dive into the real stories of partner marketers who've conquered challenges and achieved remarkable results with their marketing programs and within their careers. In this podcast, Rick explores marketing alliances, channel strategies, and partner ecosystems with those on the front lines. You'll hear from innovators experimenting with cutting-edge tools and strategies, as well as industry experts on valuable insights into market shifts and audience trends. With nearly two decades of experience working alongside global tech partners, Rick has amassed insights and stories that will help you scale your success. So, grab a coffee or cocktail and come join Rick On the Road!
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From field to partner: marketing transformation insights with Jenny Jarrad
Join host Rick Currier as he explores the dynamic world of tech marketing with Jennifer Jarrad, Partner Marketing Director at Elastic. Discover Jennifer’s journey from G-Tech Technologies to leading innovative marketing strategies at Elastic. Explore topics like search analytics, observability, and partner marketing's challenges and opportunities in the B2B tech space.
Gain insights into the future of marketing and the importance of human connection in virtual settings. -
The analyst advantage: uplevel your marketing strategy with Zoe Crowder
Join Rick Currier as he sits down with Zoe Crowder, Group Vice President at IDC's custom solutions group. Together, they explore the world of market research and IDC, discussing topics such as AI trends, partner marketing strategies, and content creation for lead generation.
From insights on integrating analysts into marketing campaigns to the importance of empathy in sales and marketing, this episode offers engaging conversation filled with practical advice and thought-provoking perspectives. -
The partner marketing success metric framework with Dean Wootton
Join Rick Currier for another dynamic episode as he converses with Dean Wootten, a partner marketing professional at Pure Storage. Discover Dean's journey from sales and distribution to his current role, where he navigates the complexities of partner relationships and marketing strategies in the data storage industry. Explore Dean's unique approach to measuring success and fostering communities in B2B marketing, and gain insights on overcoming challenges with confidence and innovation.
Tune in for a captivating discussion packed with valuable advice and industry expertise. -
Achieve more with less and shine in tough times with Raj Rammohan
This week, Rick is joined by Raj Rammohan, VP of Partner Marketing and Alliances at Foundry. This episode explores how to overcome marketing challenges and maximize resources in the EMEA region. Raj's firsthand experiences, including navigating the 2008 recession and thriving in partner marketing with a global perspective, offer invaluable insights into achieving remarkable results despite resource constraints.
From the importance of face-to-face events in building trust to the complexities of partner marketing collaboration, Raj illuminates key strategies for success in a diverse market landscape. -
Empowering women in technology with marketing guru, Clarissa Gent
Join Rick Currier in London with special guest Clarissa Gent, a trailblazer in partner marketing at AWS, as they explore career growth and empowerment. Clarissa details her career journey, emphasizing the pivotal role of mentorship and supporting women in tech. From her beginnings as an individual contributor to leading commercial-focused initiatives, Clarissa's story underscores the importance of resilience and skill diversification in navigating the tech industry.
Tune in for an in-depth exploration of success, leadership, and the transformative power of diversity in tech. -
How communities are helping B2B marketers succeed with Richard O'Connor
Join us as we chat with Richard O'Connor, CEO of B2B Marketing-Propolis, about the impact of B2B marketing communities. From tea culture to career paths, leadership, and marketing's evolving role, gain actionable insights and strategic perspectives from industry leader Richard O'Connor.
Tune in for practical advice on driving business growth and building authentic connections.
Customer Reviews
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