15 episodes

Join Rick Currier and industry-leading tech partner marketers for casual, drink-in-hand conversations that dive into the real stories of partner marketers who've conquered challenges and achieved remarkable results with their marketing programs and within their careers. In this podcast, Rick explores marketing alliances, channel strategies, and partner ecosystems with those on the front lines. You'll hear from innovators experimenting with cutting-edge tools and strategies, as well as industry experts on valuable insights into market shifts and audience trends. With nearly two decades of experience working alongside global tech partners, Rick has amassed insights and stories that will help you scale your success. So, grab a coffee or cocktail and come join Rick On the Road!

On the Road with Rick Currier IDG

    • Technology
    • 5.0 • 14 Ratings

Join Rick Currier and industry-leading tech partner marketers for casual, drink-in-hand conversations that dive into the real stories of partner marketers who've conquered challenges and achieved remarkable results with their marketing programs and within their careers. In this podcast, Rick explores marketing alliances, channel strategies, and partner ecosystems with those on the front lines. You'll hear from innovators experimenting with cutting-edge tools and strategies, as well as industry experts on valuable insights into market shifts and audience trends. With nearly two decades of experience working alongside global tech partners, Rick has amassed insights and stories that will help you scale your success. So, grab a coffee or cocktail and come join Rick On the Road!

    The partner marketing success metric framework with Dean Wootton

    The partner marketing success metric framework with Dean Wootton

    Join Rick Currier for another dynamic episode as he converses with Dean Wootten, a partner marketing professional at Pure Storage. Discover Dean's journey from sales and distribution to his current role, where he navigates the complexities of partner relationships and marketing strategies in the data storage industry. Explore Dean's unique approach to measuring success and fostering communities in B2B marketing, and gain insights on overcoming challenges with confidence and innovation.
    Tune in for a captivating discussion packed with valuable advice and industry expertise.

    • 38 min
    Achieve more with less and shine in tough times with Raj Rammohan

    Achieve more with less and shine in tough times with Raj Rammohan

    This week, Rick is joined by Raj Rammohan, VP of Partner Marketing and Alliances at Foundry. This episode explores how to overcome marketing challenges and maximize resources in the EMEA region. Raj's firsthand experiences, including navigating the 2008 recession and thriving in partner marketing with a global perspective, offer invaluable insights into achieving remarkable results despite resource constraints.
    From the importance of face-to-face events in building trust to the complexities of partner marketing collaboration, Raj illuminates key strategies for success in a diverse market landscape.

    • 51 min
    Empowering women in technology with marketing guru, Clarissa Gent

    Empowering women in technology with marketing guru, Clarissa Gent

    Join Rick Currier in London with special guest Clarissa Gent, a trailblazer in partner marketing at AWS, as they explore career growth and empowerment. Clarissa details her career journey, emphasizing the pivotal role of mentorship and supporting women in tech. From her beginnings as an individual contributor to leading commercial-focused initiatives, Clarissa's story underscores the importance of resilience and skill diversification in navigating the tech industry.
    Tune in for an in-depth exploration of success, leadership, and the transformative power of diversity in tech.

    • 1 hr 1 min
    How communities are helping B2B marketers succeed with Richard O'Connor

    How communities are helping B2B marketers succeed with Richard O'Connor

    Join us as we chat with Richard O'Connor, CEO of B2B Marketing-Propolis, about the impact of B2B marketing communities. From tea culture to career paths, leadership, and marketing's evolving role, gain actionable insights and strategic perspectives from industry leader Richard O'Connor.
    Tune in for practical advice on driving business growth and building authentic connections.

    • 52 min
    Partner Marketing through the eyes of a startup veteran, Angela Salerno

    Partner Marketing through the eyes of a startup veteran, Angela Salerno

    Join Rick Currier and special guest Angela Salerno, Sr. Director of WW Partner Marketing at Cribl for another captivating episode of On the Road. From reliving honeymoon adventures to discussing the intricacies of startup marketing, the duo navigates topics like understanding the full business apparatus, the importance of partner engagement and UX, and the challenges faced in the startup marketing landscape.
    As the conversation unfolds, they explore strategies for effective partner marketing, touching on partner portals, UX optimization, and the significance of leaving space for fun in professional endeavors. With plans for relaunching partner portals and measuring partner satisfaction, Angela shares her excitement for mutual growth and expansion with partners, creating an episode that serves up a delightful mix of industry wisdom and personal stories.

    • 48 min
    Partner led growth with SugarCRM Co-Founder, Clint Oram

    Partner led growth with SugarCRM Co-Founder, Clint Oram

    In this episode Rick is joined by Clint Oram, SugarCRM founder and host of the Fuel Growth podcast. Clint shares how his fascinating journey from bar backing, bouncing, radio DJ'ing and public speaking led him to start a tech company. The conversation unfolds to explore the origins of the Fuel Growth podcast, inspired by Clint's lifelong fascination with company growth and his father's entrepreneurial journey. They delve into SugarCRM's founding story, navigating mergers and acquisitions, and becoming a partner-driven company. The discussion highlights the evolving role of partners, the impact of AI on customer needs, and the future integration of Generative AI.

    • 57 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Luna Liscious ,

My new fave.

Great insights and relevance, I listen for fun, but it helps my business.

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