24 episodes
On the Road with Rick Currier IDG
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- Technology
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5.0 • 14 Ratings
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Join host Rick Currier as he embarks on a journey into the heart of B2B marketing through candid conversations with industry leaders, CEOs, agency heads, and tech marketers from a diverse array of backgrounds. "On the Road" is more than just a marketing podcast; it's a deep dive into the stories that shape the strategies and lives of those at the forefront of driving commercial growth through partnerships.
In each episode, Rick uncovers not only the professional achievements but also the personal journeys and challenges faced by his guests. From career milestones to life's unpredictable moments, this show reveals the authentic human experiences behind professional success. You'll gain insights into how partnerships can fuel business growth, learn about cutting-edge marketing tools and strategies, and hear expert takes on market trends and audience dynamics.
With nearly two decades of experience in tech marketing and a knack for engaging storytelling, Rick brings to light the tales and tactics that will help you enhance your career and propel your organization forward. Whether you're tuning in with a morning coffee or winding down with an evening cocktail, each episode promises to inform, inspire, and entertain.
Join us on the road to discover how professional and personal insights can lead to extraordinary outcomes in the world of B2B marketin
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The State of Partner Marketing
In this episode, we dive deep into Foundry’s latest research on partner marketing within the technology industry. Our goal is to provide you with actionable insights that can help shape your marketing efforts for maximum impact.
Join us as we unpack the key findings from the survey, share valuable insights from past guests and practical advice that will help you enhance your partner marketing efforts and drive greater success. Whether you’re just starting out or looking to refine your existing strategy, this episode is packed with essential information you won’t want to miss. -
Inside Google Cloud: Aimee Catalano on Building a Partner Marketing Powerhouse
Join Rick Currier and Aimee Catalano as they explore partner marketing at Google Cloud. Aimee shares her journey in building a successful global partner marketing organization and overcoming challenges as a woman in tech. Discover best practices for partner relationships, career development, and embracing AI in marketing. Tune in for insights on promoting diversity, overcoming unconscious bias, and leading with kindness.
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Creating a global movement: Asher Mathew on the success of Partnership Leaders
In this episode, Rick Currier and Asher Mathew discuss the tech industry in the Bay Area, Asher's move from Pakistan to San Jose, and the value of partnership leadership. Asher highlights building a tech professional community and the evolving role of Chief Partner Officers. The episode also covers partner-led growth and collaboration with companies like HubSpot and Salesforce.
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Securing the Mobile Frontier: Stephen Banda on Lookout's Cybersecurity Innovations
This week, Rick is joined by Stephen Banda, Director of Partner Marketing at Lookout. Tune in as they explore cybersecurity and managed service providers (MSPs), including Lookout's evolution from consumer to enterprise mobile and cloud security. Learn about their partner marketing approach and strategies for optimizing security solutions.
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From corporate to agency startup: Jess White’s journey to partner marketing mastery
Join Rick Currier as he welcomes Jess White founder of Vigor. Listen in as she shares her journey from corporate roles to agency founder, highlighting partner marketing challenges, best practices, and success stories.
Don’t miss this engaging discussion that emphasizes the importance of customized strategies and understanding partners' unique value propositions. -
The state of B2B advertising with Brandon Friesen
Join Rick and Brandon Friesen, CEO of Just Global, as they discuss the latest trends in B2B marketing. Brandon shares his journey from tech editor to agency president and discusses the importance of upper funnel engagement and long-term growth strategies. They explore the impact of AI-generated content on marketing and the necessity of a human touch. Tune in for insights on connecting data for better marketing insights and leveraging AI responsibly.
Customer Reviews
My new fave.
Great insights and relevance, I listen for fun, but it helps my business.