Onboarding: the critical milestone in B2B SaaS | Donna Weber, Springboard Solutions

Donna Weber of Springboard Solutions joins Jay to talk about Donna's recent webinar around onboarding and enablement. First Impressions, confirmation bias and buyer's remorse are all concepts we need to pay attention to.

• When customers adopt quickly they renew forever - we can no longer use 'hope' as a strategy after the deal closes
• Onboarding becomes the most critical milestone within the journey
• The audience during onboarding becomes critical - who are executive sponsors, champions, users, buyers, etc. - they all need to have a plan
• Customers can rethink "have I made the right choice" - don't let them feel that regret If you can stay proactive
• Build a connection - take a moment to try and get personal - the connection can help you through hard times

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This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies. Learn more at https://customerimperative.com/

Jay Nathan: https://www.linkedin.com/in/jaynathan/
Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach