OnBrand with Sarah Grace McCandless

OnBrand
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OnBrand with Sarah Grace McCandless

OnBrand  features a closer look at brands through the lens of the consumer, focusing on their desire for true connection with companies across all stages of the journey. Join host Sarah Grace McCandless for interviews and insights on which brands are getting it right and how other organizations can learn from these examples to strengthen, grow, and rise with authenticity.

  1. Crafting a Customer-Centric Brand With Ryan Turner

    13/09/2021

    Crafting a Customer-Centric Brand With Ryan Turner

    Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Ryan Turner, a global marketing leader whose extensive experience includes building Starbucks’ world-class social media operation. Learn more about what it means to truly listen to customers, what it takes to instill customer-centricity in the heart of brand and understanding the art of connecting through social media.

    35 min
  2. Creating a “Wow” Brand Experience With Sit Still Kids

    30/08/2021

    Creating a “Wow” Brand Experience With Sit Still Kids

    Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Amy Leclerc about the power of consistency and personalization in branding and franchising and how customer experience makes a memorable impact on consumers of all ages.

    35 min
  3. Creating Personalized CX via Content & Curation With MagellanTV

    02/08/2021

    Creating Personalized CX via Content & Curation With MagellanTV

    Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she sits down with Greg Diefenbach, managing director of MagellanTV, to discuss how creating personalized experiences for customers through curated — and meaningful — content can boost connection with the brand. They also discuss how the streaming industry is rapidly growing and changing, how MagellanTV delivers on their brand promise of “Television Worth Watching,” and much more!

    32 min
  4. The Art of Creating Brand Advocates With Shep Hyken

    26/07/2021

    The Art of Creating Brand Advocates With Shep Hyken

    Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with acclaimed customer service and experience expert Shep Hyken, about the difference between “like” and “love” when it comes to brand relationships and how to create lasting connections that ensure repeat customers and encourage them to become long-term brand advocates.

    41 min
  5. How Brands Build Relationships Through Gaming With Tripleclix

    28/06/2021

    How Brands Build Relationships Through Gaming With Tripleclix

    Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Chris Erb, chief executive officer and founder of Tripleclix, about how the gaming industry has grown and evolved and why all brands aiming to connect with Gen Z need a value-driven gaming strategy to foster more authentic engagement and build lasting relationships.

    37 min
  6. Infusing Science & Soul Into Building a Brand With TuMe

    21/06/2021

    Infusing Science & Soul Into Building a Brand With TuMe

    Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Shaina Zaidi, CEO and co-founder of TuMe Beverage Company, about how she drew from her family heritage, along with her experiences as a professional athlete, to build a thriving health and wellness brand that’s redefining the world of sports drinks.

    35 min
  7. Consciously Communicating Brand Values Through Action

    14/06/2021

    Consciously Communicating Brand Values Through Action

    Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Jim Joseph, a global leader in the marketing and communications industry, seasoned author, esteemed professor, and current president of McCann Health North America. Through their conversation, you’ll learn more about how consumers have come to expect transparent, value-focused behavior from the brands they love, what it means to market to customers in a more conscious way, and the best ways for brands to get out there and speak up for the causes they care about. Don’t miss it!

    40 min
  8. Empowering Your CX Team Through a People-Centric Approach

    07/06/2021

    Empowering Your CX Team Through a People-Centric Approach

    Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Sarah Hatter, founder of CoSupport and ElevateCX about how to effectively build, coach, and train your customer experience (CX) teams — and how to support your employees as the landscape of CX evolves.

    46 min
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OnBrand  features a closer look at brands through the lens of the consumer, focusing on their desire for true connection with companies across all stages of the journey. Join host Sarah Grace McCandless for interviews and insights on which brands are getting it right and how other organizations can learn from these examples to strengthen, grow, and rise with authenticity.

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