74 episodes

Confessions of a 7 Figure Ad Strategist

Online Confidential with Jody Milward Jody Milward

    • Business
    • 5.0 • 2 Ratings

Confessions of a 7 Figure Ad Strategist

    When It’s Ok To Let Ad Frequency Go High

    When It’s Ok To Let Ad Frequency Go High

    How high should you let the frequency of ads go? 
     
    If you’ve panicked when you’ve seen high frequency on ads, here’s some good news!
     
    There are times when a high frequency is totally okay despite what some expert textbooks will tell you.
     
    On today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business, I explain when to know it’s ok to let the frequency metric go high and when you want it to stay limbo low.

    • 5 min
    Learn how Anneloes combines her marketing knowledge with her FB ad knowledge to help business owners

    Learn how Anneloes combines her marketing knowledge with her FB ad knowledge to help business owners

    Meet one of our Certified Elite Ad Managers, Anneloes Zuiderveen.

    Discover how Anneloes combines her marketing knowledge with her Facebook ads knowledge to help European business owners with their ads.

    She discusses the quickest way for a Facebook ad manager to check if clients are ready to run ads.
    1. Is there a strong headline?
    2. Pain points. Are they really specific?
    3. Is there a substantial frequently asked questions part of the site?

    You can find Anneloes at https://anneloeszuiderveen.com/

    • 13 min
    What should you change first? Audience or Ad to lower lead costs?

    What should you change first? Audience or Ad to lower lead costs?

    Nothing sends Ads Managers hurtling into a pit of despair faster than seeing CPMs and lead costs closer to boiling point.
     
    If you’re ever stuck wondering what to change first to reduce those high lead costs…
    Do you change the ad copy first?...
    Or should you change the creative?...
    Or do you need to test a different audience?...
    Especially if you’ve got a small budget like $20 a day to work with…
     
    On today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business, I share what to focus on first to optimize ads and feel confident you’re following the right steps to reduce the cost per lead.

    • 6 min
    Meet one of our Certified Elite Ad Managers, Amanda.

    Meet one of our Certified Elite Ad Managers, Amanda.

    Amanda went from corporate work in marketing, to working from home as a Facebook ads manager, which now allows her to run her business around spending time with her children.
     
    Learn more about becoming a Certified Elite Ad Manager at https://eliteadmanager.com/

    • 19 min
    Diversify your Ad Management services the right way

    Diversify your Ad Management services the right way

    Blink and you might miss changes Facebook makes to the platform. 
     
    The goal posts are always moving and you might be tempted to think about running ads on other platforms to diversify your services and maintain revenue.
     
    It’s hard to ignore when you hear things like… 
     
    …TikTok ads are going crazy! 
     
    …Pinterest ads are hot!
     
    …Facebook ads aren’t working!
     
    And this is where a lot of Ad Managers get stuck with offering only Done for You services.
     
    In this episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business, I share four ways to diversify your Ad Management services and leverage your expertise with Facebook ads without having to learn other platforms like TikTok, Pinterest, Google ads, and all.the.things!

    • 8 min
    Don't let your money stories limit what your clients pay you

    Don't let your money stories limit what your clients pay you

    Have you ever offered a client a price on your services that you thought was a ‘fair price’...

     

    …But deep down you knew you were low-balling what you could have offered?

     

    You just couldn’t bring yourself to go higher because a tiny little voice whispered in your ear,

     

    ‘You’re not worth that much’

     

    ‘They won't pay that much’

     

    ‘That's too much to charge, you’re not an expert’

     

    ‘I can only charge them this much’

     

    If thoughts like these have ever crossed your mind when you’ve priced up your services…

     

    It’s time to smash the red button and reset your money beliefs.

    Because those money beliefs you’re carrying around are holding you back from charging what you’re really worth.

     

    On today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business, I’ve got some real talk on whether your money stories are in control of deciding what client’s should pay you.

    • 6 min

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