Online Confidential with Jody Milward Jody Milward

#139 Should Ad Managers invest in their own ads?
Ah…ever the controversial question! All businesses need to be visible to their market and if your market is on Facebook or Instagram (like the 2 billion people who use Facebook everyday), then you should be running your own ads.
As well as targeting specific interests to get in front of your ideal clients, you can ‘cherry pick’ those businesses that you would like to work with and ensure that you are getting in front of them day after day, so that they cannot miss you in their newsfeed, and show them what kind of algorithm hacking magic you can do, with Facebook Ads.
And some real talk… if you can’t invest $10 a day into marketing your own business, you don’t have a business, you have a hobby.
Run over and listen to this episode and discover how you can get the specific businesses you want to work with into retargeting audience so that you can nurture them and move them along your customer journey.
Some of the topics in this episode
[00:00:23] Opinions on using Facebook ads for ad management businesses.
[00:05:27] Strategy for using social media and targeted ads to increase business visibility.
[00:07:39] The benefits of demonstrating expertise through active Facebook ad campaigns.
 
Ready to learn more about getting started as an Ad Manager?
Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide
  Watch my free class https://socialcharlie.com/thepathway
Want to learn how the Successful Ad Manager can help you start or scale your ad management business?  Learn more at https://socialcharlie.com/sam
Subscribe for more digital marketing tips and strategies:
/ jodymilward2021
Say hi on social:
-- Instagram: instagram.com/jodymilward
-- Facebook: facebook.com/jodymilwardadcoach

138 How To Get Clients For Your Facebook Ad Management Services By Tapping Into Other People's Audiences  
If you’re a Meta Ad Manager and you have ever wondered “Where can I get clients?” you’re not the only one to have asked this question.  There are millions of businesses in every country.  Drive 2 hours from your own home and you’ll probably pass hundreds even thousands of them.  There is no shortage of clients.

But how do you get on their radar when it comes to getting hired to run their Facebook ads.

In this episode of Online Confidential where I take you behind the scenes to talk about Secret Ad Manager Business,  we’ll explore ways you can get in front of a warmed-up crowd of ready-to-market businesses who would love to learn more about Facebook Ads and how you can help to incorporate them into their business.
 
Some of the topics in this episode
[00:02:30] How ad managers can tap into ready-made audiences, such as local business groups, chambers of commerce, associations, and Facebook groups without sleazy sales pitches
[00:08:20] How to leverage Podcasts to reach new audiences and how ad managers can stand out when pitching to podcast hosts
[00:11:20] How Upwork can be used for ad managers to find clients. 

 
Ready to learn more about getting started as an Ad Manager? 
 
👉 Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide  
 
👟  Watch my free class https://socialcharlie.com/thepathway
 
💰 Want to learn how the Successful Ad Manager can help you start or scale your ad management business?  Learn more at https://socialcharlie.com/sam



🔔 Subscribe for more digital marketing tips and strategies:
   / jodymilward2021  
 
👋 Say hi on social:
-- Instagram: instagram.com/jodymilward
-- Facebook: facebook.com/jodymilwardadcoach
 

In my Successful Ad Manager program this week, we were celebrating one of our ad managers getting her first client! 👏👏👏  She’s pretty nervous, however she’s going through the program and getting the support in our “SAM” community, but also the correct expectations are set between her and her new client.

This isn’t always the case. Unfortunately, many eager ad managers are told to go out and start charging premium prices.  Had she done that with this type of client, then it could be a recipe for disaster.

On this week’s episode of Online Confidential, I share a word of warning about what clients you should not work with if you are a new ad manager.  Experienced ad managers need to watch out for these ones too!

There is no arguing that video is an essential part of our social media marketing strategy. Whether it's Instagram, Facebook, Tik TOK or Youtube. Video connects the brand with their audience in a way that no other medium can. But when you are using video in your Facebook ad strategy, how do you know if the videos are working?
There are 3 key metrics to help us monitor the performance of our ads:
Hook Rate Hold Rate Half Time Rate This week’s episode of Online Confidential I break down these metrics, and why they matter.

This week’s Online Confidential Show: talking secret ad manager business 🔎
If you’ve spent more than 3 seconds on Instagram or TikTok over the last 12 months, then I’m sure you’ve seen more than a couple of posts about Master Resale Rights, High Ticket Affiliate Marketing or “Freelance Digital Marketers.   Well, today's episode of Online Confidential I’m talking about he $70k paydays, and trust me, it's a rollercoaster.
Let me be clear, I’m not here to bash these business models; after all, they've been around for decades and alot of people make a living from them. But let's just say, it's not all sunshine and rainbows. As multi-millionaires have popped up almost overnight others are 5 months in and no sales.
I share my thoughts on the MRR, affiliate marketing and the 10 minute Chat GPT & Canva course creators… and what I firmly believe is one of the quickest and most sustainable ways to make money online.
Intrigued? This episode isn't just about what's trending. It's about setting you up for success with real, sustainable business models. So, if you're ready to cut through the hype and get down to business, hit play and let's dive in.

In a world saturated with advice, the key to progress isn't just in what we choose to take but in what we choose to leave.
This week on Online Confidential, I’m sharing with you:
My own insights and experiences of advice that I’ve followed Those that didn’t go as planned How that saying ‘that when one door closes another one opens’ can be so true.