Online Confidential with Jody Milward Jody Milward

Are you a business owner struggling to find the right balance between family life and managing your enterprise? 
 
This episode is a must-watch! 
 
Featuring special guest Bianca McKenzie, a Certified Elite Ad Manager and entrepreneur, we delve into the struggles and successes of running a business while raising a family. 
 
Learn key insights into Facebook Ad Management, setting proper business foundations, and the importance of having a supportive community.
 
Key Topics Covered:
How to prioritize family time while running a business.
The true role of Facebook ads in amplifying your business.
Setting expectations for ad campaigns and what they can and can't do for your business.
The long game of ad management and the value of persistence.
Why surrounding yourself with a support community is essential.
Opportunities for small businesses in Tasmania, including grants and mentorship.
 
Whether you're just starting out or you're an established business owner, this episode offers a wealth of information that will help you make informed decisions for your business and your life.
 

Ever felt like being an ad freelancer is like riding a rollercoaster? One month, you're fully booked and riding high, and the next, you might lose a client or two, leaving you with that unsettling drop in your stomach, wondering where your next client will come from.
 
The unpredictable nature of freelancing can feel overwhelming, especially when you’re dependent on sporadic client inflow. But what if you could change the narrative? What if you could have a consistent stream of potential clients flowing in?
 
I've been there too. As someone who started as an Ad Manager with no marketing background, terms like “inbound marketing” sounded Greek to me. It wasn't until I dove deeper that I realized its magnetic power – a strategy designed to pull clients toward you, instead of you chasing them.
 
In the latest episode of Online Confidential, I share with you 9 inbound marketing strategies to help you discover the art of attracting, not chasing, potential clients and become the hunted not the hunter.

In this episode of Online Confidential, let’s go on a journey through the ups and downs of the 'Lead Gen Roller Coaster' that Facebook ad freelancers often experience. Discover the difference between freelancers and ad agencies and learn how to maintain a steady stream of clients.
 
Topics covered include:
How to navigate the high and low points of freelancing The importance of continuous marketing for your own business Expanding your potential client base  
Subscribe and follow Online Confidential as we continue to delve deeper into the world of Facebook ad management. Stay tuned for upcoming episodes where we'll explore specific inbound and outbound marketing strategies to find the RIGHT clients for your business.
 
If you're a freelancer looking for tips, strategies, and insights into the world of Facebook ad management, this is a must-watch episode.

If you’ve ever considered getting started on Upwork but thought it’s all too overwhelming…
 
I hear you!
 
Setting up a profile and finding clients on Upwork can get your head spinning, especially if you’re trying to figure it out yourself.
 
I actually got my start managing Facebook ads on Upwork, and while it’s a great place to find new clients, it can be a beast for beginners!
 
On this episode of Online Confidential where I take you behind the scenes of ‘Secret Ad Manager’ business, my very special guest is superstar copywriter and Upwork coach, Lisa Cumes.
 
Lisa built a 6-figure copywriting business on Upwork…from her kitchen table! 
When other copywriters kept asking her how she did it, she started teaching freelancers how to develop a thriving business on Upwork.
 
Upwork is where clients go when they’re READY to hire, and it’s not that difficult to stand out if you follow Lisa’s expert tips for getting started.
 
If you’re looking for an avenue to find clients, this is an episode you don’t want to miss!
 
 
Key Highlights
[00:01:00] How Lisa got started as a freelance copywriter on Upwork 
[00:03:00] The challenges she sees freelancers struggling with when getting started on Upwork
[00:05:30] The strategies Lisa teaches to help you stand out and make a great first impression on clients you want to work with
[00:09:00] Why you shouldn’t be afraid to lead with value when applying for projects
[00:14:00] Lisa’s number one rule for projects above $500 that positions you as an authority
[00:17:00] The ‘long-game’ mindset to have for finding success through Upwork 

You’re not limited in how you find fulfilment as an ad manager because you have the choice to adapt your skills anytime to suit the season of life you’re in.
 
I always encourage you to be intentional about the way you structure your business. 
 
There’s no joy in always being chained to the desk and sacrificing personal and family time because you’re doing all.the.things to keep up.
 
Maybe you dream of building an agency model and having more clients…
 
Or, perhaps you decide that regularly booking clients isn’t your thing and an in-house ad manager role is a better fit for you…
 
The choice is yours to make!
 
In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, my special guest is Lesley Pyle, founder of hiremymom.com.
 
Hire My Mom is a boutique platform created for the purpose of helping professional women find flexible, legitimate, home-based work, while at the same time helping small businesses hire talented, virtual team members and freelancers.
 
Lesley shared a ton of tips in this episode! 
 
From being prepared for your first administration hire to the secrets for successfully applying for ad management roles and supporting small businesses listed on hiremymom.com
 
Whether you’re ready for your first hire or looking for an in-house ad manager role, Hire My Mom is the perfect place to start!
 
 
Key Highlights:
[00:01:30] When Lesley’s boss said ‘no’ to flexible working conditions in 1995 she took the leap into freelancing 
[00:03:30] How that decision led to building a community of women seeking work from home roles and founding Hire My Mom
[00:09:30] Steps to get prepared when you’re ready to hire for your first admin support role
[00:14:30] Pricing tiers to expect for different role responsibilities 
[00:16:30] How to set yourself AND your new hire up for success when you’re getting started
[00:24:00] If an in-house ad manager role is on your radar, Lesley shares Hire My Mom secrets for success when applying for roles

If you run ads for clients with webinars, then you know how effective a webinar funnel can be for converting attendees into buyers (when done right).
 
They’re a powerful sales tool for generating new leads, qualifying them for the next step and signing up for a paid offer.
 
A dialled in webinar creates trust and adds massive value to your audience.
 
In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, I share my process for creating an in-demand webinar topic to attract ideal clients on autopilot, so you can promote and sell your ad management services more consistently.
 
I explain how to test topics and the framework for a converting webinar that will fill your funnel with warm leads and help you make more sales.
 
 
Key Highlights
How to test different niches before you dive in and create a webinar that won’t convert Three sections of your webinar to really nail your messaging The framework and tech to set up a webinar funnel Consider your avatar when deciding how long your webinar needs to be How your webinar can turn into 6x ROAS or more on your ad spend