Only Bad Marketing is Overhead with Lindsay Lashell Why IT Matters

This conversation digs into some of the fundamentals regarding our own assumptions about what things should look like for marketing and business, how those tropes got created, and offer a vision for what can be when we reassess what’s important. There’s a lot of hype around bringing marketing to the masses, and our guest Lindsay unpicks the inefficiencies and false narratives that make common approaches counterproductive and costly. This is a conversation about humans and how meeting human needs where they’re at is a scalable approach to bringing more successful outcomes and mitigating externalities that get in the way of genuine connection.
Episode Show Notes