On this episode of Open Source Growth, join hosts Dean Denny and Naomi Soman as they dive into the world of marketing, copywriting, and storytelling. Special guest Naomi Soman shares her expertise on user research, customer personas, and the psychology behind effective marketing strategies. Discover the secrets to engaging audiences through storytelling, conducting authentic user interviews, and optimizing headlines and CTAs. Learn how to adapt your copywriting strategies for social media, with a focus on authenticity, creativity, and experimentation. Don't miss out on this exciting episode filled with valuable insights on crafting compelling narratives and driving successful marketing campaigns. Timestamps [00:00:16] Copywriter at Monday.com, developed system for copywriting, focused on voice of customer data for acquisition team. [00:19:04] Voice of customer data used to create targeted copy for B2B FinTech startup. [00:37:29] Copywriting for social selling success. Authenticity, humor, and employee spotlights key. [00:54:27] Copywriter specializing in PPC, website copy, social selling. [01:10:41] Farmers and beekeepers love technology and storytelling. Lessons Learned from the Podcast The Power of Reading and Learning: Continuously seek out new books and resources to expand your knowledge. The mention of various books like Think and Grow Rich, Buy Back Your Time, Automatic Clients, Trading Up, and Magic Words highlights the importance of reading and learning from different sources to improve personal and professional skills. Value of Frameworks in Marketing: Understanding and utilizing frameworks can significantly enhance your marketing strategies. The discussion about Automatic Clients emphasizes the importance of having a well-structured approach to product fit marketing and delivering value, which can lead to better execution and client satisfaction. Importance of Storytelling: Stories play a crucial role in how we perceive and interact with the world. They are deeply ingrained in our psyche and offer insights into different cultures and perspectives. Cultural Diversity in Stories: Recognize that storytelling varies across cultures, and each culture has its unique narratives. This diversity can broaden our worldview and enrich our understanding of different societies. The stories from China, Israel, the US, Australia, and the UK, for example, each offer distinct lessons and values. Analyzing and Understanding Stories: Delving into the structure and purpose of stories can open up new ways of thinking and living. By analyzing the stories we encounter, we can uncover the underlying messages and values they convey, leading to a more fulfilling and enlightened life. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: https://www.instagram.com/deanowendenny/ LinkedIn: https://www.linkedin.com/in/deandenny/ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: https://www.instagram.com/owendennydigital/ Facebook: https://www.facebook.com/owendennydigital LinkedIn: https://www.linkedin.com/company/owendenny/ YouTube: https://www.youtube.com/@owendennydigital Website: https://www.owendenny.com WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help. Get Your Free Growth Diagnostic 2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. Have a friendly 10-minute chat with Dean We look forward to hearing from you!
