49 min
OPINION MAKER | 23 February 2021 Sarah's Country
-
- Science
There have been many headwinds for venison and velvet markets affected by covid-19 in 2020, as well as domestic environmental challenges. However, collaborations and strategic partnerships are seeing improved opportunities ahead for the pioneering deer industry.
In this week’s Opinion Maker show of Sarah’s Country:
Deer Industry NZ’s velvet marketing manager Rhys Griffiths will discuss how three companies marketing deer velvet antlers in Asia have formed a coalition to develop a market for New Zealand velvet as a health food ingredient in China.
Silver Fern Farms Group Marketing Manager, Nicola Johnston, explains the impact of Covid on venison prices in Europe & North America and how they have pivoted their efforts into venison’s third largest market, China, on a venison marketing project with DINZ.
Mark McCoard from Deer Farmers Association and Phil McKenzie from Deer Industry NZ discuss how deer farmers are going to be able to meet climate change emission reduction targets.
To watch to the full-length show and to contact the show, visit www.sarahscountry.com
Subscribe to Sarah’s Country on the podcast and if you love us, please leave a review!
Sarah’s Country is produced in a strategic alliance with Farmers Weekly - New Zealand’s most trusted source of agri-journalism - www.farmersweekly.co.nz
Contact the show: sarah@sarahscountry.com
Follow Sarah’s Country on:
Facebook: https://www.facebook.com/sarahperriam
Instagram: https://www.instagram.com/sarahscountry
There have been many headwinds for venison and velvet markets affected by covid-19 in 2020, as well as domestic environmental challenges. However, collaborations and strategic partnerships are seeing improved opportunities ahead for the pioneering deer industry.
In this week’s Opinion Maker show of Sarah’s Country:
Deer Industry NZ’s velvet marketing manager Rhys Griffiths will discuss how three companies marketing deer velvet antlers in Asia have formed a coalition to develop a market for New Zealand velvet as a health food ingredient in China.
Silver Fern Farms Group Marketing Manager, Nicola Johnston, explains the impact of Covid on venison prices in Europe & North America and how they have pivoted their efforts into venison’s third largest market, China, on a venison marketing project with DINZ.
Mark McCoard from Deer Farmers Association and Phil McKenzie from Deer Industry NZ discuss how deer farmers are going to be able to meet climate change emission reduction targets.
To watch to the full-length show and to contact the show, visit www.sarahscountry.com
Subscribe to Sarah’s Country on the podcast and if you love us, please leave a review!
Sarah’s Country is produced in a strategic alliance with Farmers Weekly - New Zealand’s most trusted source of agri-journalism - www.farmersweekly.co.nz
Contact the show: sarah@sarahscountry.com
Follow Sarah’s Country on:
Facebook: https://www.facebook.com/sarahperriam
Instagram: https://www.instagram.com/sarahscountry
49 min