47 episodes

Discover how the best media brands and solo operators are winning at newsletter growth & monetization.

Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue.

Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and more.

Send & Grow by SparkLoop SparkLoop

    • Business
    • 5.0 • 4 Ratings

Discover how the best media brands and solo operators are winning at newsletter growth & monetization.

Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue.

Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and more.

    Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested

    Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested

    Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.
    WATCH THIS EPISODE ON YOUTUBE >>
    ==================================
    Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Josh Spector—marketing strategist and publisher of For The Interested: a one-paragraph newsletter for experts with simple, proven ways to use writing to grow your business.
    Josh has been publishing For The Interested for 8 years and has built a substantial following transforming his insights into a pivotal resource for experts aiming to monetize their skills.
    In this episode, Dylan & Josh explore:
    Rapid Growth Techniques: How can small, daily actions significantly boost your newsletter subscriber count? Josh unveils practical, bite-sized strategies.Engagement Metrics: What’s the single most telling metric for newsletter success, and how can it guide your content strategy?Advertisement Innovation: Why traditional newsletter ads fail and how a simple shift in focus can multiply your click-through rates.Revenue Boosting Moves: Josh discusses straightforward levers you can pull to dramatically increase your newsletter’s income.A Thought-Provoking Take: Are we really in a newsletter bubble? Josh shares his unique perspective on the state of the newsletter industry....and much moreOTHER LINKS MENTIONEDFor The Interested newsletterJoshSpector.comSkill Sessions (sign-up and receive a $100 Amazon GC—listen to the end of the episode to find out how!)Josh on LinkedInJosh on TwitterDylan on Twitter/XSparkLoop Certified Experts DirectorySparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.SparkLoop Partner Programs — grow your newsletter at 10x speed.SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

    • 1 hr
    Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media

    Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media

    Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.
    WATCH THIS EPISODE ON YOUTUBE >>
    ==================================
    Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads.
    In this episode, Dylan & Geoff discuss…
    The Genesis of Lookout Media: how Geoff identified a niche for local newsletters in Canada's media landscapeKeys to Local Newsletter Success: the essential elements that have fueled Lookout Media's growth and how they differentiate themselves from other local mediaInnovative Growth Strategies: learn how Lookout Media expands its reader base in competitive cities.Monetization Mastery: Geoff shares Lookout Media's unique formula for reliable & diversified revenue.Expanding the Scope: why they've branched into food journalism and how diversification has enriched their offerings and audience engagementValuable Advice for Operators: Geoff offers tips for local media operators based on his experiences, successes, and failures....and much moreOTHER LINKS MENTIONEDLookout MediaVancity LookoutOttawa LookoutGeoff on LinkedInGeoff on TwitterDylan on Twitter/XSparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.SparkLoop Partner Programs — grow your newsletter at 10x speed.SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

    • 38 min
    The Secret Sauce to Paid Ads — with Gunnar Holm of GrowJoy

    The Secret Sauce to Paid Ads — with Gunnar Holm of GrowJoy

    Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.
    WATCH THIS EPISODE ON YOUTUBE >>
    ==================================
    Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads.
    In this episode, Dylan & Gunnar discuss…
    → The Dominance of Meta Ads: why Gunnar uses Facebook & Instagram ads as a newsletter growth platfrom→ Crafting High-Converting Ad Creatives: the secrets behind creating ad content that feels native to social platforms, significantly lowering your cost per acquisition→ The Power of Targeting and Retargeting: how specific targeting and leveraging lead magnets can drastically improve growth→ Landing Page Optimization: learn the essentials of a high-converting landing page → Innovative Growth through Paid Recommendations: how Gunnar uses SparkLoop to offset ad costs and achieve rapid growth without breaking the bank→ Practical Advice for Newsletter Operators: actionable tips you can apply to your newsletter growth strategy immediately→ ...and much more
    OTHER LINKS MENTIONEDGrowJoy.co (Gunnar's Growth Agency)Gunnar on LinkedInGunnar on TwitterDylan on Twitter/XSparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.SparkLoop Partner Programs — grow your newsletter at 10x speed.SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

    • 34 min
    How to build a local newsletter business — with Ryan Sneddon of Naptown Scoop

    How to build a local newsletter business — with Ryan Sneddon of Naptown Scoop

    Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.
    WATCH THIS EPISODE ON YOUTUBE >>
    ==================================
    Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown Scoop, a pioneering local newsletter dedicated to Annapolis, Maryland.
    In less than four years, Ryan's grown Naptown Scoop to a full-fledged local media business with a small staff and a target annual revenue of $350k. He plans to grow to over $1M in revenue in the upcoming few years—all from a local newsletter with under 18k subscribers. 
    In this episode, Dylan & Ryan explore:
    The Genesis of Naptown Scoop: How Ryan's dissatisfaction with traditional employment pathways led him to create a local newsletter that now connects thousands.Overcoming Growth Challenges: Strategies and insights on expanding a local newsletter's reach and engagement, including the pivotal role of community involvement.Monetization Pathways: From direct advertising to innovative community events, Ryan shares how Naptown Scoop has turned local attention into a thriving business model.The Power of Local Influence: How owning a local newsletter opens unparalleled opportunities for business ventures, partnerships, and community impact.Future Visions: Ryan's ambitious plans for Naptown Scoop and advice for aspiring newsletter creators looking to make a difference in their communities....and much more, including Ryan's candid thoughts on the balance between being a local 'celebrity' and a committed newsletter operator.OTHER LINKS MENTIONEDNaptown Scoop newsletterThe Life of Scoop newsletterRyan on LinkedInRyan on TwitterDylan on Twitter/XSparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.SparkLoop Partner Programs — grow your newsletter at 10x speed.SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

    • 46 min
    Growth Secrets from a Newsletter Expert — with Alex Brogan of Faster Than Normal

    Growth Secrets from a Newsletter Expert — with Alex Brogan of Faster Than Normal

    Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.
    WATCH THIS EPISODE ON YOUTUBE >> ==================================
    Welcome back to another episode of the Send & Grow podcast. In this episode, SparkLoop's Dylan Redekop sits down with Alex Brogan of Faster Than Normal.
    Faster Than Normal began as a curiosity-fuelled project but has quickly evolved into a vital resource for over 70k+ subscribers who are learning insightful mental models, concepts, and frameworks for personal growth.
    In this episode, Dylan and Alex discuss...
    The Genesis of Faster Than Normal: How Alex's journey from an early passion project to a substantial newsletter unfolded.Strategic Growth Tactics: The pivotal role of social media, LinkedIn's fertile ground, and leveraging platforms like SparkLoop and Refind for exponential subscriber growth.The Pitfalls and Peaks: Lessons learned from experiments in growth strategies, including the underestimated power of paid and organic recommendations.Monetization Insights: From sponsored content to affiliate marketing, discover the strategies that turned Faster Than Normal into a profitable media venture.The Infinite Game: Alex shares his long-term vision for the newsletter, focusing on providing unmatched value to entrepreneurs and business leaders....and so much more!OTHER LINKS MENTIONEDFaster Than NormalNewsletter Mastery Course (15% OFF promo code: NEWSLETTERMASTERY) Alex on LinkedInAlex on TwitterDylan on Twitter/XSparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.SparkLoop Partner Programs — grow your newsletter at 10x speed.SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

    • 40 min
    Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting

    Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting

    In this week's episode of the Send & Grow podcast, SparkLoop's Dylan Redekop sits down with Jeremy Enns, the bearded brains behind the Scrappy Podcasting newsletter and Podcast Marketing Academy.
    Jeremy is not just a podcast marketing expert; he's a master at intertwining the worlds of newsletters and podcasts to create a unique blend of content that captivates audiences.
    In this episode, Dylan & Jeremy dive into:
    The Synergy Between Newsletters and Podcasts: How Jeremy leverages this dynamic duo to build a loyal audience.Podcasting for Newsletter Operators: Jeremy shares why he believes creating a podcast can be a game-changer for newsletter operators and under what circumstances it truly makes sense.Practical Steps to Start Your Podcast: From ideation to execution, Jeremy outlines the how-tos of podcasting for newsletter enthusiasts looking to expand their reach.Newsletters for Podcasts: Flipping the script — the benefits of having a newsletter for your podcast....and a treasure trove of actionable advice and insider tips for anyone looking to enrich their content strategy with podcasts and newsletters!OTHER LINKS MENTIONEDpodcastmarketingacademy.com/sparkloopPodcast Marketing Trends Explained on Apple PodcastsPodcast Marketing Trends Explained on SpotifyDylan on Twitter/XDylan on LinkedInSparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.SparkLoop Partner Programs — grow your newsletter at 10x speed.SparkLoop Affiliate Contest — recommend SparkLoop, earn commissions, and win a FREE trip to Cancun!

    • 41 min

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