Creator Science Jay Clouse

EPISODE DESCRIPTION
Dan is the author of five New York Times bestsellers, including his latest, The Power of Regret: How Looking Backward Moves Us Forward. As part of the research for this book, Dan analyzed 16,000 regrets from more than 100 countries. It’s a great book and I highly recommend it. 
His other books include the New York Times bestsellers When and A Whole New Mind — as well as the #1 New York Times bestsellers Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 42 languages, and have sold millions of copies around the world.
Before he was an author, Dan worked in several positions in politics and government, including serving from 1995 to 1997 as chief speechwriter to Vice President Al Gore. You may also know Dan from of his TED talk, the puzzle of motivation which has received more than 10 million views.
In this episode, you’ll learn:

Why following your passion can be bad advice

When to maximize vs when to satisfice

Dan’s rules for writing that allow him to be so prolific as an author

And why Dan doesn’t write about the same subject in all of his books

Full transcript and show notes
Follow Dan on Twitter / LinkedIn / Facebook / Newsletter
Dan's Website
***
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WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out.
Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator.
In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly.
Full transcript and show notes
Learn more about Justin Welsh
Get the Content OS
Get the LinkedIn OS
Follow Justin Welsh on Twitter / LinkedIn
***
TIMESTAMPS
00:00 - Opening
00:13 - Catch up
00:48 - Today’s Guest
01:16 - Justin Welsh by the numbers
01:42 - Beginnings of Justin’s writing career
03:50 - Justin experiences burnout 
04:10 - What we learn in this episode
05:00 - Intro
05:18 - Early on people didn’t get it
06:04 - Is LinkedIn a practical place to start writing?
07:34 - Justin’s early experience writing
08:45 - Morning routine post blows up
10:08 - Justin’s starting expectations
11:51 - Is business a game?
17:47 - Record your own podcast with Riverside
19:44 - How to make a great LinkedIn Profile
21:55 - Crafting the perfect LinkedIn headline
25:30 - The Creator Funnel
28:14 - Do platforms suppress content with links?
31:30 - How should people emulate Justin today?
34:30 - Start your own community with Circle
35:41 - Justin’s approach to social media
37:33 - Using LinkedIn to grow on Twitter
40:08 - Using awareness channels to grow
41:15 - People get weird about sales funnels
42:35 - Where are creators falling short?
46:52 - What separates the 5% from the 1%?
47:48 - When do you decide to make something a product?
51:32 - Justin’s course structure and production
54:10 - Does Justin have a team behind him?
55:10 - Justin gets very real about burnout
56:55 - Justin’s approach to networking
59:55 - Reflection
***
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WATCH
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***
EPISODE DESCRIPTION
Kevin Espiritu is the founder and CEO of Epic Gardening. Epic Gardening has a simple mission: to help people around the world learn how to grow fresh, healthy food, no matter where they live.
And they’ve done a really good job of that – with nearly 300 MILLION views on their YouTube videos alone, Epic Gardening is one of the biggest names in the gardening space. Not only that, but Epic Gardening generates millions of dollars in revenue every year.
And while they may be most known for their multi-platform video content, Epic Gardening began as a blog. Kevin’s team began doing video just a few years ago, but that decision fueled their rapid growth.
So in this episode, you’ll learn:

How Epic Gardening transitioned from a blog to a media company

How Kevin operates more like an entrepreneur than a creator

Why there may be opportunity in old industries

And how to create things that other people just aren’t willing to

Full transcript and show notes
Follow Kevin on YouTube / TikTok / Instagram / Facebook / Pinterest
Kevin's Website

TIMESTAMPS
00:00 - The YouTube Gardening Empire
01:37 - Kevin Quits His Job to Build Epic Gardening
05:31 - Being an Entrepreneur First
10:43 - There is Massive Opportunity in Old Niches
14:14 - Evaluating Trends and Staying Ahead
18:17 - Short Form vs Long Form Content
20:20 - YouTube Shorts Audiences are Different than Longform
22:01 - Investing $30k into 1st Physical Products
25:01 - TikTok and YouTube KPIs to Look at
26:00 - Asking People For Help 
26:50 - How Should a New Creator Start?
28:29 - SEO is Important for Creators
29:39 - YouTube SEO
30:51 - How to Make the Best Video in Your Niche
33:05 - Managing Video Production is Hard
35:00 - Hiring and Managing People as a Creator
40:34 - How to Evaluate Ideas and Opportunities
44:49 - Copycats Can Only Grow So Big
CONNECT
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***
SPONSORS
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SAY THANKS
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EPISODE DESCRIPTION
Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers.
Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more.
I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months.
In this episode, you’ll learn:

The common patterns between these newsletter operators

Some of the most effective growth tactics she’s uncovered

And what’s working for HER right now

Full transcript and show notes
Follow Chenell on Twitter / LinkedIn
Subscribe to Growth In Reverse
***
CONNECT
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🙏 Make a guest or mailbag request
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***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
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💜 Leave a review on Apple Podcasts
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Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Justin Moore is a sponsorship coach. His business, Creator Wizard, helps you find & negotiate your dream sponsorships so that you stop leaving money on the table.
Along with his wife April, Justin’s been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.
For the last couple of years, Justin has been teaching what he knows through a live, cohort-based course called Brand Deal Wizard. But lately, he’s been working with more creators 1-on-1…
In this episode, you’ll learn:

About Justin's suite of products known as an offer ladder

Tiered pricing models

The coaching side of his business

Full transcript and show notes
Follow Justin on Newsletter / YouTube /Twitter / Instagram / Follow Justin on Instagram
Justin's Website

TIMESTAMPS
00:26 - Justin Moore Has a Problem
05:24 - Designing Your Value Ladder Workshop
19:38 - Designing Your Value Ladder Workshop II
30:07 - Webinars as a Top Funnel Strategy
32:27 - Tips for Scaling Coaching Services

CONNECT
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***
SPONSORS
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***
SAY THANKS
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Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION
Matt McGarry is the owner of Growletter, an agency helping some of the biggest newsletters in the world grow. He's helped The Hustle, Codie Sanchez, The Milk Road, and others attract millions of email subscribers.
He also studies the world’s best newsletters, content creators, and media companies and shares their strategies and tactics through his newsletter, called The Newsletter Operator.
He is THE guy to know if you’re focused on building a newsletter and are interested in growing through paid acquisition.
In this episode, you’ll learn:

How paid acquisition works

The costs you can expect

How to run a successful campaign

And how to calculate ROI

Full transcript and show notes
Follow Matt on Twitter / LinkedIn
Subscribe to The Newsletter Operator
***
CONNECT
📬 Subscribe to the newsletter
🐦 Connect on Twitter
📸 Connect on Instagram
🎵 Connect on TikTok
🙏 Make a guest or mailbag request
📝 Check out our curated Playlists
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
📞 Leave me a voicemail
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices