185 episodes

Creator Science explores how to succeed as a professional content creator.

Each week, Creator Science digs into the details of how creators are finding success today. Not what worked 2, 5, or 10 years ago, but specific strategies and tactics that are working TODAY.

You’ll hear conversations with some of today’s top professional creators including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez.

You'll also hear firsthand experiments and actionable advice from the host, Jay Clouse. Jay is the founder of Creator Science and he documents how he earns more than $500,000 per year as a professional creator himself.

Creator Science (formerly Creative Elements) is a Signal Award-winning podcast and part of the HubSpot Podcast Network, the audio destination for business professionals.

Creator Science Jay Clouse

    • Business
    • 5.0 • 327 Ratings

Creator Science explores how to succeed as a professional content creator.

Each week, Creator Science digs into the details of how creators are finding success today. Not what worked 2, 5, or 10 years ago, but specific strategies and tactics that are working TODAY.

You’ll hear conversations with some of today’s top professional creators including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez.

You'll also hear firsthand experiments and actionable advice from the host, Jay Clouse. Jay is the founder of Creator Science and he documents how he earns more than $500,000 per year as a professional creator himself.

Creator Science (formerly Creative Elements) is a Signal Award-winning podcast and part of the HubSpot Podcast Network, the audio destination for business professionals.

    Daniel Pink – How to write like a New York Times bestselling author

    Daniel Pink – How to write like a New York Times bestselling author

    EPISODE DESCRIPTION
    Dan is the author of five New York Times bestsellers, including his latest, The Power of Regret: How Looking Backward Moves Us Forward. As part of the research for this book, Dan analyzed 16,000 regrets from more than 100 countries. It’s a great book and I highly recommend it. 
    His other books include the New York Times bestsellers When and A Whole New Mind — as well as the #1 New York Times bestsellers Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 42 languages, and have sold millions of copies around the world.
    Before he was an author, Dan worked in several positions in politics and government, including serving from 1995 to 1997 as chief speechwriter to Vice President Al Gore. You may also know Dan from of his TED talk, the puzzle of motivation which has received more than 10 million views.
    In this episode, you’ll learn:

    Why following your passion can be bad advice

    When to maximize vs when to satisfice

    Dan’s rules for writing that allow him to be so prolific as an author

    And why Dan doesn’t write about the same subject in all of his books

    Full transcript and show notes
    Follow Dan on Twitter / LinkedIn / Facebook / Newsletter
    Dan's Website
    ***
    CONNECT
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    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
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    • 59 min
    [GREATEST HITS] #109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email

    [GREATEST HITS] #109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email

    WATCH
    ▶️ Watch this episode on YouTube
    ***
    EPISODE DESCRIPTION
    Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out.
    Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator.
    In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly.
    Full transcript and show notes
    Learn more about Justin Welsh
    Get the Content OS
    Get the LinkedIn OS
    Follow Justin Welsh on Twitter / LinkedIn
    ***
    TIMESTAMPS
    00:00 - Opening
    00:13 - Catch up
    00:48 - Today’s Guest
    01:16 - Justin Welsh by the numbers
    01:42 - Beginnings of Justin’s writing career
    03:50 - Justin experiences burnout 
    04:10 - What we learn in this episode
    05:00 - Intro
    05:18 - Early on people didn’t get it
    06:04 - Is LinkedIn a practical place to start writing?
    07:34 - Justin’s early experience writing
    08:45 - Morning routine post blows up
    10:08 - Justin’s starting expectations
    11:51 - Is business a game?
    17:47 - Record your own podcast with Riverside
    19:44 - How to make a great LinkedIn Profile
    21:55 - Crafting the perfect LinkedIn headline
    25:30 - The Creator Funnel
    28:14 - Do platforms suppress content with links?
    31:30 - How should people emulate Justin today?
    34:30 - Start your own community with Circle
    35:41 - Justin’s approach to social media
    37:33 - Using LinkedIn to grow on Twitter
    40:08 - Using awareness channels to grow
    41:15 - People get weird about sales funnels
    42:35 - Where are creators falling short?
    46:52 - What separates the 5% from the 1%?
    47:48 - When do you decide to make something a product?
    51:32 - Justin’s course structure and production
    54:10 - Does Justin have a team behind him?
    55:10 - Justin gets very real about burnout
    56:55 - Justin’s approach to networking
    59:55 - Reflection
    ***
    CONNECT
    📬 Subscribe to the newsletter
    🐦 Connect on Twitter
    📸 Connect on Instagram
    🎵 Connect on TikTok
    🙏 Make a guest or mailbag request
    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
    SAY THANKS
    📞 Leave me a voicemail
    💜 Leave a review on Apple Podcasts
    🟢 Leave a rating on Spotify
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 2 min
    Kevin Espiritu – How Epic Gardening went from a blog to a video empire.

    Kevin Espiritu – How Epic Gardening went from a blog to a video empire.

    WATCH
    ▶️ Watch this episode on YouTube
    ***
    EPISODE DESCRIPTION
    Kevin Espiritu is the founder and CEO of Epic Gardening. Epic Gardening has a simple mission: to help people around the world learn how to grow fresh, healthy food, no matter where they live.
    And they’ve done a really good job of that – with nearly 300 MILLION views on their YouTube videos alone, Epic Gardening is one of the biggest names in the gardening space. Not only that, but Epic Gardening generates millions of dollars in revenue every year.
    And while they may be most known for their multi-platform video content, Epic Gardening began as a blog. Kevin’s team began doing video just a few years ago, but that decision fueled their rapid growth.
    So in this episode, you’ll learn:

    How Epic Gardening transitioned from a blog to a media company

    How Kevin operates more like an entrepreneur than a creator

    Why there may be opportunity in old industries

    And how to create things that other people just aren’t willing to

    Full transcript and show notes
    Follow Kevin on YouTube / TikTok / Instagram / Facebook / Pinterest
    Kevin's Website

    TIMESTAMPS
    00:00 - The YouTube Gardening Empire
    01:37 - Kevin Quits His Job to Build Epic Gardening
    05:31 - Being an Entrepreneur First
    10:43 - There is Massive Opportunity in Old Niches
    14:14 - Evaluating Trends and Staying Ahead
    18:17 - Short Form vs Long Form Content
    20:20 - YouTube Shorts Audiences are Different than Longform
    22:01 - Investing $30k into 1st Physical Products
    25:01 - TikTok and YouTube KPIs to Look at
    26:00 - Asking People For Help 
    26:50 - How Should a New Creator Start?
    28:29 - SEO is Important for Creators
    29:39 - YouTube SEO
    30:51 - How to Make the Best Video in Your Niche
    33:05 - Managing Video Production is Hard
    35:00 - Hiring and Managing People as a Creator
    40:34 - How to Evaluate Ideas and Opportunities
    44:49 - Copycats Can Only Grow So Big
    CONNECT
    📬 Subscribe to the newsletter
    🐦 Connect on Twitter
    📸 Connect on Instagram
    🎵 Connect on TikTok
    🙏 Make a guest or mailbag request
    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
    SAY THANKS
    📞 Leave me a voicemail
    💜 Leave a review on Apple Podcasts
    🟢 Leave a rating on Spotify
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 49 min
    Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers.

    Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers.

    EPISODE DESCRIPTION
    Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers.
    Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more.
    I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months.
    In this episode, you’ll learn:

    The common patterns between these newsletter operators

    Some of the most effective growth tactics she’s uncovered

    And what’s working for HER right now

    Full transcript and show notes
    Follow Chenell on Twitter / LinkedIn
    Subscribe to Growth In Reverse
    ***
    CONNECT
    📬 Subscribe to the newsletter
    🐦 Connect on Twitter
    📸 Connect on Instagram
    🎵 Connect on TikTok
    🙏 Make a guest or mailbag request
    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
    SAY THANKS
    📞 Leave me a voicemail
    💜 Leave a review on Apple Podcasts
    🟢 Leave a rating on Spotify
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 46 min
    Justin Moore – Redesigning his perfect offer ladder

    Justin Moore – Redesigning his perfect offer ladder

    WATCH
    ▶️ Watch this episode on YouTube
    ***
    EPISODE DESCRIPTION
    Justin Moore is a sponsorship coach. His business, Creator Wizard, helps you find & negotiate your dream sponsorships so that you stop leaving money on the table.
    Along with his wife April, Justin’s been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.
    For the last couple of years, Justin has been teaching what he knows through a live, cohort-based course called Brand Deal Wizard. But lately, he’s been working with more creators 1-on-1…
    In this episode, you’ll learn:

    About Justin's suite of products known as an offer ladder

    Tiered pricing models

    The coaching side of his business

    Full transcript and show notes
    Follow Justin on Newsletter / YouTube /Twitter / Instagram / Follow Justin on Instagram
    Justin's Website

    TIMESTAMPS
    00:26 - Justin Moore Has a Problem
    05:24 - Designing Your Value Ladder Workshop
    19:38 - Designing Your Value Ladder Workshop II
    30:07 - Webinars as a Top Funnel Strategy
    32:27 - Tips for Scaling Coaching Services

    CONNECT
    📬 Subscribe to the newsletter
    🐦 Connect on Twitter
    📸 Connect on Instagram
    🎵 Connect on TikTok
    🙏 Make a guest or mailbag request
    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
    SAY THANKS
    📞 Leave me a voicemail
    💜 Leave a review on Apple Podcasts
    🟢 Leave a rating on Spotify
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 42 min
    Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road

    Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road

    EPISODE DESCRIPTION
    Matt McGarry is the owner of Growletter, an agency helping some of the biggest newsletters in the world grow. He's helped The Hustle, Codie Sanchez, The Milk Road, and others attract millions of email subscribers.
    He also studies the world’s best newsletters, content creators, and media companies and shares their strategies and tactics through his newsletter, called The Newsletter Operator.
    He is THE guy to know if you’re focused on building a newsletter and are interested in growing through paid acquisition.
    In this episode, you’ll learn:

    How paid acquisition works

    The costs you can expect

    How to run a successful campaign

    And how to calculate ROI

    Full transcript and show notes
    Follow Matt on Twitter / LinkedIn
    Subscribe to The Newsletter Operator
    ***
    CONNECT
    📬 Subscribe to the newsletter
    🐦 Connect on Twitter
    📸 Connect on Instagram
    🎵 Connect on TikTok
    🙏 Make a guest or mailbag request
    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
    SAY THANKS
    📞 Leave me a voicemail
    💜 Leave a review on Apple Podcasts
    🟢 Leave a rating on Spotify
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 50 min

Customer Reviews

5.0 out of 5
327 Ratings

327 Ratings

AnaXavierR ,

Great show!

Jay is such an incredible host - his interviews are rich, inspiring and educative! I learn so much from each episode, and I can tell this show truly is a labor of love.

Mike_Podcast001 ,

A Window to the World of Internet Creation

Jay Clouse's Creator Science is a gem. With a genuine passion for creation, Jay brings together a diverse range of guests to share their insights and experiences, resulting in a treasure trove of inspiration. The welcoming and positive atmosphere of the show makes it feel like you're listening to a friendly conversation with friends. The production quality is top-notch and I like how the episodes have a custom cartoon cover for each guest. Beyond the podcast, Jay has created a vibrant and supportive community that empowers creators from all walks of life.

goodmanjosephd ,

THE Podcast for digital builders

Jay’s podcast is great, so well crafted and amazingly executed. I find Jay always asks the questions I’m curious about during an interview, planning on doing a total binge from Ep.1!

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