Orchestrating Measurements: Paul Kovalski Growth Marketing Lead @Self Financial, inc

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)

Join us in this episode as we talk with Paul Kovalski, Growth Marketing Lead at Self Financial.

Paul is a fellow measurement enthusiast who we love speaking with about the simple, but also, the deep and philosophical side of marketing measurement topics.

This episode starts with the moment of realization that digital attribution had several flaws, and goes through the full lifespan of past and into the future of marketing measurement.