Organic Pinterest Marketing: How To Turn Pins Into Traffic & Revenue

Pinterest is an underutilized yet powerful platform for D2C brands, offering unique opportunities to drive meaningful traffic and revenue. Unlike Instagram or TikTok, Pinterest operates as a visual search engine where users seek inspiration and actionable ideas. In this podcast episode, Greg Shuey interviews Natasha Chilcott, Director of Marketing and Sales at Marr Media Group, to explore how brands can harness Pinterest’s potential. Natasha highlights that Pinterest users engage with content differently, searching intentionally for solutions, which creates a distinct environment for marketers. By understanding this behavior and tailoring content to align with user intent, brands can tap into Pinterest as a significant driver of traffic and conversions.

Success on Pinterest requires a well-structured and consistent approach. Natasha emphasizes the importance of creating keyword-driven boards and content categories that resonate with user searches. She explains how tools like Pinterest Predicts and Pinterest Analytics provide insights into trends and search behaviors, enabling brands to design strategies grounded in data. Consistency in pinning, ranging from 5–25 pins daily, ensures sustained visibility, while content variety—videos, stills, and infographics—fuels engagement. Natasha stresses that brands must focus on inspiration rather than promotion by showcasing products within aspirational or practical contexts, such as integrating furniture into a styled living room rather than showing standalone product images.

Adaptability and testing are key to long-term success. Natasha underscores the need for brands to treat Pinterest as a dynamic platform where strategies evolve based on analytics and user feedback. Testing different content types, refining based on performance, and iterating with new trends ensure campaigns remain relevant. She advises brands to abandon static, one-size-fits-all approaches and adopt a flexible framework informed by short-term results and ongoing adjustments. Ultimately, Pinterest offers brands a stable yet evolving platform where creative, intentional, and data-driven efforts can lead to meaningful growth and engagement.

Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

Natasha Chilcott LinkedIn: https://www.linkedin.com/in/natashachilcott/

Marr Media: https://www.marrmediagroup.com/

Pinterest Predicts: https://business.pinterest.com/pinterest-predicts/

Pinterest Presents: https://business.pinterest.com/pinterest-presents/

https://www.stryde.com/organic-pinterest-marketing/