Organic Social Growth that Balances Design + Lifestyle With Chloe Legras

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Welcome back to The Interior Collective - a podcast for the business of beautiful living! I’m your host, Anastasia Casey, and I couldn’t be more thrilled for today’s episode because it’ll be a masterclass in social media authenticity AND strategy. Today, I’m joined by my dear friend Chloe Legras of Boxwood Avenue Interiors. For those of you who haven’t had the pleasure of diving into Chloe’s world yet, you’re in for a treat. She’s the visionary behind the stunning interiors and lifestyle brand Boxwood Avenue—a brand that effortlessly combines luxury design with the art of intentional, slow living.

Chloe and I have been friends for years - we actually met at The Haven Workshop years ago and stayed close since. I’ve even had the privilege of attending her retreats abroad—experiences that were truly life-changing. This past May I attended Boxwood Abroad in the Cotswolds and it truly was the trip of a lifetime. Well, until next September when I attend Boxwood Abroad in Provence. Those retreats have given me a firsthand look at Chloe’s passion for honoring heritage, simplicity, and the beauty of old-world charm alongside Chloe’s joy for life that extends way beyond beautiful interiors.

Today, she’s here to share her approach to balancing a luxury design business with a lifestyle brand that celebrates the everyday. We’ll get into the nitty-gritty of her social media strategy–particularly over the last year, how she connects with her followers so authentically, and her secrets for building a brand that high-budget design clients are genuinely excited to be part of. I mean this in the most genuine way possible - get ready to dive in because this is Chloe’s world and I feel just so lucky to be living in it.