Original and Powerful Ideas

Hiduke House

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Original and powerful ideas presented in enjoyable episodes for experts and everyone. Hosted by Troy Hiduke Campbell, a behavioral science PhD and former Walt Disney Imagineer and professor that uses a distinct “scientific mind, artistic heart” approach to help people learn and make amazing things.

2024. 12. 05.

The Fundamentals Problem

This episode tackles the question, “Why is everything new and modern so hard?” and answers: because we never mastered the fundamentals. We explore how this problem affects education, the workplace, politics, art, personal careers, inclusivity, technology, and almost all aspects of modern society. If we want to get things right today, we need to learn many brand new things, but just as much, we need to learn or re-learn the fundamentals we may have never been taught, never mastered, or may have just forgotten. After this episode, you’ll never look at modern problems the same again. White Paper + Summary Slides > hidukehouse.com/books Contact > troy@hidukehouse.com Instagram > @hidukehouse.com Website > hidukehouse.com On Your Feet > oyf.com

23분
2024. 11. 11.

Define + Apply Politics (Post Election Bonus Episode)

This a post election episode about psychology and strategy. Interview by Philip Menchaca for Blogging Heads Idea Links: Hidukehouse.com/books Science Links: Hidukehouse.com/Science-Articles Contact: troy@hidukehouse.com

53분
2024. 05. 03.

The Destiny Narrative

This episode explores in how most great stories, characters change, but it is a special type of change: they change into who they were always meant to be. This Destiny Narrative structure may be the most powerful, persuasive, and timeless storyform across many domains of epic, leadership, personal, marketing, and social change storytelling. Yet, despite its prevalence and power, its form has never been properly identified or theoretically analyzed with the sciences of narrative, coherence, identity, motivation, and authenticity. IDEA In the most famous stories characters change, but it is a specific type of change; it is change with a strong hint of destiny, as the characters become more of something they always have been. Much of the Destiny Narrative’s power comes from resolving the conflict between two major human motivations: the motives to change and stay the same. APPLICATIONS + Mythic Stories - where great heroes fulfill their destiny by transforming into an improved true self. + Product Commercials - that tell people to let out their inner adventurous, nerdy, or party side by buying a product. + Personal Growth Narratives - that show people unleashing their deep potential. + Makeup Ads - that tell people to reveal their true, natural beauty. + Pop Songs - about being “meant for each other” or “born this way.” + Pride Campaigns - that champion the idea of coming out to be one’s real self. KEY POINTS ~ To persuade others to change their behavior, tell people they already are the people you want them to be. ~ The Destiny Narrative in its most cliche form may be a bit out of vogue in modern entertainment, but it is still the firm foundation through new forms such as Double Destiny. LINKS White Paper + Science > ⁠www.hidukehouse.com/books Contact > troy@hidukehouse.com Website >⁠ www.hidukehouse.com⁠ Instagram > @hidukehouse

28분
2024. 04. 18.

The Logic Show

This episode captures the idea of speaking about things logically – not emotionally, not morally, not even factually, but logically. It does so through an Idea Pitch for a series called “The Logic Show" and additional Idea Pitches. THE LOGIC SHOW The Logic Show would be a distinctly different from almost all shows that discuss political, moral, and social issues -- even the good ones. Rather than fight over facts, the show would place facts, potential facts, morals, and other variables in logical structures, such as “if, then.” This would prioritize revealing the structure of arguments, their core premises, and assumptions. If done right, this show could improve how people converse about everything, by adding the missing component of pure logic. MORE APPLICATIONS The episode then goes on to provide further Idea Pitches for improving logic in education, business, bias training, government, and everyday life. Along the way, there is a discussion about the science of bias and why the distinct quality of logic is often ignored. KEY POINTS The episode makes the argument that logic is a fundamental human capability and that logic is overall much more creative, approachable, and useful than we tend to realize. People tend to mix up facts, feelings, morals, and logic, but this episode captures the importance and hope of separating logic from everything else. LINKS The Logic Show Pitch + Science Cites + Other Idea Pitches > www.hidukehouse.com/pitches Contact > troy@hidukehouse.com Website > www.hidukehouse.com Instagram > @hidukehouse

28분
2024. 04. 04.

Moral Temperature

Dr. Todd J. Pierce, a Disney Historian, author, and professor begins with the Disney Parks and moves beyond with an original and powerful idea for understanding why people love and return experiences. THE IDEA Moral temperature is the set of norms and the feelings of a place. A moral temperature is created by overlapping forces of what stories are shared and celebrated, the big and daily actions that are visible, and how the space is dressed and designed. THE APPLICATIONS + The Disney Parks that value kindness and imagination + The Nike campus that celebrates competition and teamwork + Counterculture coffee shops that value different ideas + Music festivals and tours that embrace groups of outsiders + Sporting events that embraces aggressive behaviors + Schools that do (but often don’t) promote critical thinking KEY POINTS ~ People enjoy experiences that have a consistent moral temperature ~ Places succeed when they create a set of norms that are distinct from the outside world LINKS Contact > troy@hidukehouse.com Instagram > @hidukehouse Website > www.hidukehouse.com Dr. Pierce’s Podcast > www.toddjamespierce.com/blog

28분
2024. 03. 21.

Multi-Narrative Storytelling

This episode reveals a unifying story structure behind great brands like Nike, songwriters like Eminem and Billie Eilish, movies like Superman 1978, resumes like those that top LinkedIn, and impactful activism. THE IDEA Multi-Narrative Storytelling is telling the story of a brand, concept, character, person, or movement through multiple and complimentary narratives that collectively bring more meaning than any one narrative could. THE APPLICATIONS + Apple’s “Think Different” montage commercials + Pop songs built around a single core line + Movies that introduce characters through multiple moments + Activism that tells big stories through many individuals’ narratives + Student resumes that have a focused statement and many examples KEY POINTS ~ Don’t search for a single perfect story, have a story story and tell it through multi-narratives ~The multi-narrative story works with how the brain organizes information into networks of meanings and understandings. ~ If you want to try writing your own multi-narrative, try to write some lyrics about it using your favorite pop song as a model LINKS Learn More: White Paper Book on Multi-Narrative Storytelling > ⁠www.hidukehouse.com/books⁠ Contact > troy@hidukehouse.com Instagram > @hidukehouse Website > www.hidukehouse.com

20분
2024. 03. 07.

Every Shade of Blue

Tis episodes explores a way of seeing all the different shades of an idea, inspired by how Vincent van Gogh could paint with every shade of blue or most any color. THE IDEA This approach is built on the metaphor that ideas are like “colors,” and to better “paint” with (i.e., act on) those ideas, one needs to understand them in their many different shades, an important but very uncommon practice. THE APPLICATIONS + Walt Disney Imagineering’s internal “variations on a theme” trainings + Academia’s “examining a theory” classes + Individual’s “reading for many narratives” habits + On Your Feet’s “Story Circles” for cultural values + Frank Gathering's “Science, Art, Business” triple focus KEY POINTS ~ Knowing an idea in only one shade can be useless or even dangerous ~ Today, people see so many ideas, but rarely see those ideas in their many different, deep shades ~ Many people have never taken the time to deeply think about the most important ideas to their work LINKS Learn More: White Paper Book on Every Shade of Blue > www.hidukehouse.com/books Contact > troy@hidukehouse.com Instagram > @hidukehouse Website > www.hidukehouse.com

18분
2024. 02. 22.

Portals

This episode explores the concept of portals and how they can be used to better begin most all experiences. It discusses how portals act as transitions, shift mindsets, and create anticipation. THE IDEA A portal is a special type of transition that can create a positive anticipation of the event to come, facilitate the correct mindset shift, and complete the narrative metaphor of going somewhere new or magical. If it's a good portal, when a person goes through it, they will feel properly transitioned and fully ready for whatever is about to happen. Portals can also create reflection on what has just occurred. THE APPLICATIONS + The themed lines to a Disneyland Ride + Rituals before a sporting event + Narrative intros that ease into a topic + The skydive beginning of Fortnite + Mindset meeting warm-ups at Nike + Opening jokes to veteran comedians’ comedy specials KEY POINTS ~ All good beginnings are really good transitions, as they transition people into something new. ~ The mind is not an electric roadster that can go from 0 to 100 in less than two seconds. ~ Portals give the time and direction for mindset shifts. QUOTE “[At Disneyland] you literally go through a dark tunnel, kind of a mythic experience where you go through a compressed space and come out the other side . . . without that transition, without stepping through a portal, you lose that opportunity to reset the state of mind of guests.” - Bruce Vaughn, Chief Creative at Walt Disney Imagineering LINKS Learn More: Portals White Paper Book with Science Links > ⁠http://hidukehouse.com/books⁠ Email > troy@hidukehouse.com Instagram > @hidukehouse Website >⁠ ⁠⁠http://⁠⁠hidukehouse.com⁠

25분
2024. 02. 08.

Big Identity Net

This episode explores the concept of the Big Identity Net - and how brands, leaders, teachers, organizations, and movements can create an identity definition that allows many people to feel like they belong. We discuss real-world examples, the psychology behind why a Big Identity Net works, and tips for effective application. Plus, I propose a Big Identity Net for listeners of this new podcast. THE IDEA The Big Identity Net is an identity definition that is big enough that many people can feel a part of it but also specific enough that it brings a sense of meaning and identity. THE APPLICATIONS + “If you have a body, you’re an athlete.” - Nike + “The crazy ones, the misfits, the rebels.” - Apple + “Geeks who drink.” - GWD Trivia + “If you like solving problems, you are a math person.” - math teachers + “Everyone improvises every day.” - applied improvisation firms + “A curious person with some headphones on.” - this podcast KEY POINTS ~ Identity is one of the strongest influences on decision making. Big Identity Nets appeal to identity. ~ Sometimes a full identity seems too strong or unbelievable, so it’s best to use a “side” identity such, as Disney’s Big Side Identity Net of “We all have a Disney Side” and Las Vegas tourism’s “Your Vegas Side.” LINKS Big Identity Net White Paper Book with Science Links > http://hidukehouse.com/books Email > troy@hidukehouse.com Instagram > @hidukehouse Website > http://hidukehouse.com Professional > http://hidukehouse.com/services My story > http://hidukehouse.com/story

13분

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Hiduke House
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2024년
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Original and Powerful Ideas

Original and Powerful Ideas

에피소드

The Fundamentals Problem

Define + Apply Politics (Post Election Bonus Episode)

The Destiny Narrative

The Logic Show

Moral Temperature

Multi-Narrative Storytelling

Every Shade of Blue

Portals

Big Identity Net

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