41 min
Out-of-Market Luxury Purchases Part One: The Importance of Real Estate Awareness Content with Andrew Hong Estate of Mind — The Art of Selling Luxury Real Estate
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- Marketing
In this episode of Estate of Mind, Diane Hartley is joined by Andrew Hong, co-founder and CEO of Tobe Agency, a digital growth marketing firm based in Los Angeles, CA. In part one of this two-part episode about out-of-market luxury purchases, Diane and Andrew discuss the luxury home buyer’s journey from the perspective of an out-of-market buyer, and delve into the importance of real estate awareness content.
- [03:27] Approaching Online Research and Real Life Referrals
- [15:55] Awareness-Stage Content vs. Decision-Stage Content
- [21:25] The Buyer’s Journey and the Concept of Luxury as a Lifestyle
- [29:57] How to be Liked, Trusted, and Remembered as a Real Estate Professional
- [35:26] The Importance of Nurturing Your Luxury Referral Network
- [39:31] Closing Thoughts with Andrew Hong
In this episode of Estate of Mind, Diane Hartley is joined by Andrew Hong, co-founder and CEO of Tobe Agency, a digital growth marketing firm based in Los Angeles, CA. In part one of this two-part episode about out-of-market luxury purchases, Diane and Andrew discuss the luxury home buyer’s journey from the perspective of an out-of-market buyer, and delve into the importance of real estate awareness content.
- [03:27] Approaching Online Research and Real Life Referrals
- [15:55] Awareness-Stage Content vs. Decision-Stage Content
- [21:25] The Buyer’s Journey and the Concept of Luxury as a Lifestyle
- [29:57] How to be Liked, Trusted, and Remembered as a Real Estate Professional
- [35:26] The Importance of Nurturing Your Luxury Referral Network
- [39:31] Closing Thoughts with Andrew Hong
41 min