Outcomes - Where B2B GTM Leaders Gain An Advantage Barrett King

Jared is one of the leading voices on Nearbound. A Nearbound strategy involves (as the name would suggest) fully utilizing those near you — your ecosystem partners.His recently released book, “Nearbound and the Rise of the Who Economy”, managed to reach the top of most best seller lists in the business category, while only falling short 1 spot to Elon Musk’s newly released autobiography.

Outcomes is back!!! This is a quick solo episode with Barrett King that sets the stage for whats to come in Season 3 of Outcomes. We're officially rebranding to "Outcomes - Where Go-To-Market Leaders Gain An Advantage.Season 3 will feature professionals across all Go-To-Market functions - not just partnerships. Check out the first interview right here!

Today's episode has our host Barrett King in the passengers seat as Ben Wright interviews him on the "Stronger Sales Teams with Ben Wright" podcast.

Today's episode has our host Barrett King in the passengers seat as Ian Selbie interviews him on the "Confessions of a Sales Pro" podcast.

For Jakub, partnerships mean two companies joining forces to find ways to make their customers more satisfied and successful.

Jakub’s approach to cultivating partnerships in a fresh way is to enable those who seek new partners to build relationships through content collaboration. People love being featured in others' content due to the free marketing it provides, so they’re much more likely to respond and start the relationship on the right track.

For Rob, partnerships used to mean gaining leverage and scale, but recently his view has changed to partnerships enabling growth and innovation.

At BeyondTrust, the partner ecosystem is their go-to-market ace. The partners in their network are highly influential in driving buying decisions for their clients, as in cybersecurity customer success and adoption are crucial.