97 episodes

Outside In explores how the world is changing and how business is changing with it. Host Charles Trevail interviews executives, journalists, authors, and thinkers, exploring the customer-centric strategies and philosophies that are working successfully inside companies, and the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.

Outside In with Charles Trevail C Space

    • Business
    • 4.9, 54 Ratings

Outside In explores how the world is changing and how business is changing with it. Host Charles Trevail interviews executives, journalists, authors, and thinkers, exploring the customer-centric strategies and philosophies that are working successfully inside companies, and the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.

    David Lee, Impossible Foods: The Mission to Replace Meat by 2035

    David Lee, Impossible Foods: The Mission to Replace Meat by 2035

    It seems impossible: replace the animal-based meat industry with plant-based alternatives by 2035. But that’s what Impossible Foods believes it will do. Why such an audacious mission? Because the animal agriculture industry is depleting the world's natural resources and releasing harmful greenhouse gases into our environment. The key to the fulfilling Impossible’s mission isn’t targeting vegetarians or vegans, but hardcore meat-eaters. Give them everything they crave about meat...just make it plant-based. Impossible Foods CFO David Lee joins the podcast to talk about how the company is taking a product- and market-based approach to solving the climate crisis; and the company's rapid growth in the U.S. and globally, partnering with chains like Burger King and Starbucks, and expanding into grocery retailers like Trader Joe’s and Walmart.

    Listen to this podcast to learn:
    • Why the plant-based food industry is poised for multi-billion dollar growth over the next decade

    • How the animal agriculture industry is contributing to the climate crisis, and why plant-based meat is the solution

    • The molecule called “heme” that makes meat taste like meat, and how Impossible was able to recreate it in its cravable plant-based meats

    • The difference in marketing to meat-eaters at a restaurant vs. in the grocery aisle

    • How support from celebrity chef David Chang and Katy Perry’s “Impossible” Met Gala burger-gown raised awareness and helped create a loyal following

    • 18 min
    Pamela Newkirk: Confronting the Reality of Racism in Corporate America

    Pamela Newkirk: Confronting the Reality of Racism in Corporate America

    America was founded on principles of justice and equality. Yet, it has never lived up to these ideals in regards to how citizens of color are treated. The same can be said for many U.S. businesses, which, despite investing billions in ‘diversity and inclusion’ training programs, have also failed to truly diversify their workforces and leadership teams. Pamela Newkirk is an award-winning journalist, an NYU professor of journalism, and author of the critically-acclaimed book Diversity, Inc., which examines the efforts over the last 50 years to diversify the American workforce. She joins the podcast to talk about corporate America’s diversity problem, and why she believes we’re living in a “moment of reckoning” where we might be finally ready to confront the reality of racism and start fostering genuinely diverse workplaces.

    Listen to this podcast to learn:
    • A brief history of systemic racism in America, and why the nation is becoming “post-White,” which makes race more of an issue than ever

    • Why the everyday decisions made in our racially homogeneous worlds perpetuate the system of racism and injustice and denies opportunity to non-white people

    • Reasons why the most progressive industries like entertainment, academia, and fashion are the least diverse

    • How, after a 2000 landmark class-action discrimination lawsuit against Coca Cola, the company embarked on one of the most successful diversity transformations ever seen in corporate America

    • The delusion of the colorblind or post-race mindset that many progressives fell into after the election of Barack Obama

    • The reasons why diversity programs and mandatory anti-bias training in companies often do more harm than good

    • Why progress comes not from having more strategies for change, but rather the will to change

    • 30 min
    Scott Uzzell, CEO, Converse: Leading and Listening During a Pivotal Moment

    Scott Uzzell, CEO, Converse: Leading and Listening During a Pivotal Moment

    The importance of this moment isn’t lost on Scott Uzzell, the CEO of Converse. “How do I bring the unique experiences of being a Black man in America to help people around me, other executives, society, the consumers that care about and love our brand...to make us better?” Uzzell also recognizes that, as the CEO of a global brand, he has a responsibility to listen and learn from others from diverse backgrounds with different perspectives -- and then, take bold action to create a more diverse and inclusive culture inside Converse and fight injustice and inequality outside of it. Uzzell joins the podcast to talk about what this moment means for him, what he’s learned while leading his company through unprecedented change, and why he thinks we’re about to see way more progress than we've seen before.

    Listen to this podcast to learn:
    • Why the urgency of this moment demands that all CEOs “get off the couch” and do something

    • What Uzzell learned about being “color brave” from Mellody Hobson, Vice Chair of the Board of Starbucks

    • Why companies must confront and address tough political and racial issues

    • How influencers help shape the Converse brand in local markets and inspire product innovation

    • Why the original basketball sneaker is returning to the NBA -- and aligning with creatively-driven athletes like Draymond Green and Kelly Oubre Jr.

    • The effects Covid-19 has had on the business and why Uzzell is optimistic about the future

    • 22 min
    Ravi Dhar, Yale School of Management: A Shift Towards Forward-Looking Insights

    Ravi Dhar, Yale School of Management: A Shift Towards Forward-Looking Insights

    For decades, market research was considered an “auditing function” -- a department inside the business that looks backwards at an ad campaign or a product, and identifies all the reasons why it performed either well or poorly. But as organic growth became more important to a company’s success, market research transformed into a forward-looking insights function. “You can't have organic growth unless you understand your customers,” says Ravi Dhar, professor at Yale School of Management and Director of Yale’s Center for Customer Insights. He joins the podcast to talk about the evolution and role of insights and how to fix the tension that exists between insights departments and the C-suite.

    Listen to this podcast to learn:
    • The four stages of insights, based on Ravi’s research with Boston Consulting Group

    • Why insights leaders should be in the room when strategic decisions are being made

    • Changes in consumer behavior during the pandemic, and which new behaviors might persist

    • The effects that two concepts -- “out of sight, out of mind” and “absence makes the heart grow fonder” -- could have on consumer demand after the pandemic subsides

    • The inherent risk in looking to “consumers as scientists”

    • Why insights require a collaboration of analytics, anthropology, and psychology

    • The skills you need to become a successful insights professional now and in the future

    For more information: https://som.yale.edu/faculty/ravi-dhar

    • 25 min
    Nicholas Thompson, Editor-in-Chief, WIRED: The Big Questions Ahead of Us

    Nicholas Thompson, Editor-in-Chief, WIRED: The Big Questions Ahead of Us

    Nicholas Thompson once wrote that WIRED’s purview is the future and that “the only way to think creatively about the future is with something like optimism.” But it’s hard to think optimistically right now. Our old ways of living have been fundamentally altered -- and may never return. Nicholas joins the podcast to talk about the profound changes we’re all living through and the broad implications this pandemic will have for society, businesses, technology, governments, and our environment.

    Listen to this podcast episode to learn:

    • Reasons to feel optimistic about our future (and challenges that will need to be solved)

    • People’s perceptions of and attitudes towards Big Tech during this crisis

    • The perilous state of data privacy when our health is on the line

    • Are we experiencing a “work from home bubble” and overestimating the value of remote work?

    • Whether the environmental movement may lose momentum in the years ahead

    • How technologies like AI and blockchain may help build stronger governments and smarter policy

    • Why coronavirus has been bad for (poorly run) democracies

    For more info: www.nickthompson.com

    • 27 min
    Mathew Sweezey: Contextual Marketing in an Infinite Media World

    Mathew Sweezey: Contextual Marketing in an Infinite Media World

    Mathew Sweezey is a marketing futurist for Salesforce. Based on his research, he discovered that June 24, 2009, was a tipping point for media and marketing. That’s the day consumers officially overtook brands and businesses as the dominant media creators. Since then, an infinite and uncontrollable stream of noise -- tweets, Facebook updates, texts, blog posts, Amazon reviews -- has been the foundation of the new media environment. It has inspired new consumer behaviors and forced marketers to play by new rules. Matt joins the podcast to talk about his new book, Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, and why brands can no longer simply force messaging into the marketplace and expect that will be enough to persuade people to buy. Instead, brands must now market with context in mind and co-create with the very people who create and consume.

    Listen to this podcast episode to learn:

    • What is contextual marketing and how does it differ from what has worked in the past?

    • How brands have shifted to a new business model of “market, sell, build, market”

    • Mercedes vs. Tesla: two starkly different approaches to marketing

    • How high-performing brands like Oreo have co-created with the marketplace to establish demand for new products before they launch

    • How LEGO designed around the context of people’s holiday shopping pains in order to boost online sales

    • The downside of A/B testing

    • How companies like Room and Board use AI to create “headless commerce”

    • What’s next in marketing as AI, video, and voice take center stage

    For more information: mathewsweezey.com

    • 22 min

Customer Reviews

4.9 out of 5
54 Ratings

54 Ratings

JoshCrist ,

Entertaining, insightful and actionable! 🔥

Whether you’re already a leader who enjoys wrestling with the shifting landscape of our modern world, or just getting started as a catalyst for change within your organization - this is a must-listen podcast for you! Charles does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building resilient, courageous and customer-centric cultures - from leaders who’ve actually walked the path. Highly recommend listening and subscribing!

Brooke Craven ,

Awesome Podcast!!

Charles, host of the Outside In podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Virtually Natalie ,

Dropping Knowledge Bombs

Charles and his wide variety of knowledgeable guests are truly rockstars! They drop quality (and free!) knowledge bombs in each and every episode. The great advice they provide, combined with the relatable way in which they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Charles - keep up the great work!

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