115 episodes

Outside In explores how the world is changing and how business is changing with it. Host Charles Trevail interviews executives, journalists, authors, and thinkers, exploring the customer-centric strategies and philosophies that are working successfully inside companies, and the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.

Outside In with Charles Trevail Interbrand

    • Business
    • 4.9 • 57 Ratings

Outside In explores how the world is changing and how business is changing with it. Host Charles Trevail interviews executives, journalists, authors, and thinkers, exploring the customer-centric strategies and philosophies that are working successfully inside companies, and the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.

    Mary Barra, Chair and CEO, General Motors: On The Road to an All-Electric Future

    Mary Barra, Chair and CEO, General Motors: On The Road to an All-Electric Future

    At the beginning of 2021, Mary Barra, Chair and CEO at General Motors, set an ambitious goal for the legendary automaker: end tailpipe emissions from new light-duty vehicles by 2035 and focus on the transition to an all-electric vehicle (EV) future. With the manufacturing capabilities, trained workforce, and the brands people know and love, she believes that GM is uniquely positioned to lead the EV transformation. But Barra is also a realist. She acknowledges that there are factors outside of GM’s control that will impact its long-term vision, one of the biggest being infrastructure. Barra joins the podcast to talk about GM’s goal to lead the industry into an all-electric future. She also discusses the changes happening within the company, including the technology inside its vehicles, the GM brand, the company’s “work appropriately” culture, and the evolution of its identity from a 20th-century car company to a 21st-century tech company.

    Listen to this episode to learn:
    • The factors that will influence customers’ decisions to purchase electric vehicles

    • Why utility vehicles like Hummer EV can attract new customer groups who might have dismissed EVs in the past

    • How GM’s famous “dress appropriately” dress code -- simplified by Barra when she was formerly the company’s VP of HR -- inspired the company’s new “work appropriately” post-pandemic philosophy

    • Why culture change starts with values and behaviors -- and holding everyone accountable (including CEOs!)

    • GM’s vision to “create a world with zero crashes, zero emissions, and zero congestion”

    • Barra’s advice on leadership and why women should never be afraid to speak up and have a point of view

    • 24 min
    John Kotter, Harvard Business School: The Principles, Practices, and Science of Change

    John Kotter, Harvard Business School: The Principles, Practices, and Science of Change

    Change is hard. And it never stops. The volatility, speed, and uncertainty that comes with change has been increasing exponentially over the past several decades, and organizations often have a difficult time keeping up and capitalizing on the opportunities that come with change. John Kotter is one of the preeminent voices on leadership and how companies can transform to keep pace with change. As Professor of Leadership, Emeritus, at the Harvard Business School and founder of Kotter International, a management consulting firm, Kotter is the author of 20+ books, including his latest, CHANGE: How Organizations Achieve Hard-to-Imagine Results Despite Uncertain and Volatile Times. Kotter joins the podcast to talk about why human beings and organizations have difficulty responding to change and what’s required to lead change in a complex, large-scale business environment.


    Listen to this episode to learn:

    • Why organizational rules established to reduce risk -- and our survival instincts -- often hamper our ability to see, feel, and respond to change as rapidly as we need to in today's world

    • How a “dual system” inside an organization harnesses the entrepreneurial leadership required for collaboration and innovation, as well as the structures and rules meant to maintain efficiency and keep things running reliably

    • Why a high sense of urgency is critical to undertake major change

    • Why a “burning platform” is a great way to catch people’s attention but won’t keep them motivated for the long-term to solve complex business or social issues like climate change

    • Why data can ensure you’re “not fooling yourself” but can also lead to information overload and anxiety

    For more information: https://www.kotterinc.com/book/change/

    • 20 min
    Pam Lifford, President, Global Brands & Experiences, Warner Bros.: Fans and the Power of Listening

    Pam Lifford, President, Global Brands & Experiences, Warner Bros.: Fans and the Power of Listening

    Harry Potter. Batman. Looney Tunes. Game of Thrones. Each of these iconic franchises has shaped popular culture for years. Behind each one is a passionate fanbase with a strong emotional connection to the characters and stories. As the President of Global Brands and Experiences at Warner Bros., Pam Lifford oversees fan engagement, experiences, and consumer products for these and dozens of other beloved Warner Bros. franchises (there are so many, we can’t possibly list them all here). She also leads the publishing side of storytelling giant DC Comics, home to Superman and Wonder Woman. “Our goal is to have our products, no matter what type, enhance that story and that connection [with fans] versus derail it or create anxiety from it,” Pam says of the fan relationship. With so many responsibilities, you could easily call Pam a superhero. Her superpower? Listening. Pam joins the podcast to talk about the value of building strong relationships -- with fans, colleagues, consumers, and partners -- and growing the consumer products and experiences for the most popular and lucrative franchises in the world.

    Listen to this episode to learn:
    • What goes into managing a global consumer products business that spans across apparel, toys, collectibles, homegoods, and much more

    • The rules of fan engagement -- what you can and can’t do -- and learning from mistakes

    • The value of building an ecosystem of connection points within the business and through different consumer products and experiences

    • Advice on localizing global brands and embracing cultural nuances that make fans feel seen, heard, and understood

    • Speed, data, e-commerce, storytelling, and what’s next for the future of fan engagement

    • 25 min
    Reshma Saujani: Fighting for Gender Parity and a ‘Marshall Plan for Moms’

    Reshma Saujani: Fighting for Gender Parity and a ‘Marshall Plan for Moms’

    Reshma Saujani founded Girls Who Code in 2012, with a mission to close the gender gap in computer science and educate and prepare girls for careers in the technology industry. While the non-profit grew and the amount of women earning degrees in computer science increased, gender equality continues to lag inside of tech companies. Women are still being denied the same career opportunities as men, regardless of their education level or skill set. Then came the pandemic, dealing a devastating blow to women and their careers. Since the start of Covid-19, more than 2.3 million women have been forced out of the U.S. workforce, undoing over three decades of progress towards gender equality. The lack of leadership on this crisis was the impetus for Reshma’s new initiative, the Marshall Plan for Moms, which calls for "long overdue policies like paid family leave, affordable childcare, and pay equity." She joins the podcast to talk about solving the cultural and systemic forces that exist inside of tech companies, and across greater society, that hold women back and inhibit the U.S. from realizing its full economic potential.

    Listen to this episode to learn:

    • Why tech companies should be addressing the problem of “unearned privilege” rather than the myth of the “pipeline problem”

    • The cultural problem of toxic masculinity inside tech companies -- and how it’s forcing far too many women (especially younger women) to drop out of tech entirely

    • How bravery can be the antidote to perfectionism

    • How role models like Vice President Kamala Harris inspire women of color -- or, as Reshma says, “You cannot be what you cannot see.”

    • Why true gender equality needs vocal male allies and advocates -- at home and at work

    • What’s next for Reshma as she steps down as CEO of Girls Who Code and hands leadership over to Dr. Tarika Barrett

    For more information: girlswhocode.com and marshallplanformoms.com

    • 33 min
    Franklin Leonard: The Black List That’s Changing Hollywood

    Franklin Leonard: The Black List That’s Changing Hollywood

    Before “Argo,” “Juno,” “Slumdog Millionaire,” and “The King’s Speech” became some of the most successful films in Hollywood (and subsequently went on to win Oscars), they were all on The Black List. Started in 2005 by Franklin Leonard, then a junior film executive at Leonardo DiCaprio’s production company, The Black List is an annual survey of film industry executives that aggregates their favorite unproduced movie scripts. Today, it’s become much more than just a list. The Black List has grown into a company with Franklin as its founder and CEO, on a mission to identify great screenplays and talented screenwriters wherever they can be found -- especially in places where Hollywood historically hasn't looked. “The goal is to open all of the windows and doors in the industry for people who have the talent, both for the benefit of those people but also for the industry,” Franklin says. He joins the podcast to talk about democratizing access to the motion picture industry -- traditionally an insular and biased system -- and how he’s creating a true Hollywood meritocracy by sourcing storytelling talent from around the world.

    Listen to this episode to learn:

    • From launching a database of new screenwriting talent to producing original films to brand partnerships, how The Black List is expanding the way it finds and celebrates a diversity of talent

    • A recent McKinsey study reveals the massive opportunity costs of Hollywood’s anti-Black bias -- and highlights the positive financial outcomes of diversity, inclusion, and accessibility

    • The methodology behind The Black List, and why you should consider it a “menu,” not a ranking

    • Franklin’s thoughts about Martin Scorsese's essay on Hollywood degrading the art of cinema

    • Why society will need storytellers coming out of the pandemic -- the values these stories embody, and the decisions made by those funding them, will be consequential

    For more information: www.blcklst.com

    • 27 min
    Steve Huffman, CEO, Reddit: The Evolution of Community

    Steve Huffman, CEO, Reddit: The Evolution of Community

    When Steve Huffman co-founded Reddit, the 21-year-old engineer envisioned a place on the Internet where people around the world could connect with one another through common interests and passions. A place where anyone could find community and belonging. A place that embodied and exemplified the potential of the Internet. Established as a decidedly “anti-establishment” company, Reddit was built as a meritocracy where content was regulated by its community with a simple up or down vote — not by Reddit itself. But over time, as Reddit grew, it eventually had to confront the worst of the Internet: speech that destroys community and makes people feel unsafe. Huffman joins the podcast to talk about how Reddit has evolved, navigating the proliferation of hate speech and the spread of misinformation while also staying true to its mission. Huffman also shares how his perspective as a leader has changed and why he believes that “as long as community is universal, everybody will have a home on Reddit.”

    Listen to this episode to learn:
    • The thinking behind Reddit’s content policy and the reasoning behind decisions to ban Reddit communities like r/The_Donald

    • Why Huffman doesn’t want Reddit to grow too fast — and how the company is designed to grow authentically rather than artificially

    • How Reddit co-creates its experiences and products with Redditors through their direct feedback and influence

    • Why r/Wallstreetbets is an example of Reddit working well and why the retail investing community represents a global transition to people having more power than institutions

    • Whether Reddit would have been better served to be a non-profit like Wikipedia

    • Reddit’s plans to expand internationally and enable more people to find their sense of belonging

    • 25 min

Customer Reviews

4.9 out of 5
57 Ratings

57 Ratings

malfoxley ,

Great show!

Charles, host of the Outside In podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

megan@podcastingyou ,

Amazing Content!

Charles does such a good job covering a variety of topics. His gues1ts offer awesome advice as well. I would recommend this show to anyone looking to be inspired

JoshCrist ,

Entertaining, insightful and actionable! 🔥

Whether you’re already a leader who enjoys wrestling with the shifting landscape of our modern world, or just getting started as a catalyst for change within your organization - this is a must-listen podcast for you! Charles does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building resilient, courageous and customer-centric cultures - from leaders who’ve actually walked the path. Highly recommend listening and subscribing!

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