Overcoming Sunk Cost Fallacy | The PRST

Your Pursuit is going to require you to explore and experiment, which means you will inevitably need to pivot from the path you are on. The sunk cost fallacy keeps individuals on a path that should have ended longer than they should be--the in ability to accept that the time, money, and energy invested in the past is gone and should not prevent them from changing course is tough to overcome.

Be aware of the sunk cost fallacy, understanding why we fall victim to it, and how to overcome it will be very important on your Pursuit.