Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Alesia Galati
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Are you a purpose-driven business owner ready to make a real difference in the world? Join Alesia Galati, founder of Galati Media, as she shares actionable strategies to help you leverage the power of podcasting for positive change. Alesia understands the unique challenges and opportunities marginalized voices face and is passionate about helping you amplify your message, grow your audience, and create a podcast that truly matters. In each episode, you'll discover podcast growth strategies, impactful content creation ideas, authentic storytelling tips, marketing and audience growth tactics, and hear inspiring interviews. Whether you're a seasoned podcaster or just starting out, Podcasting Unlocked will equip you with the tools and strategies to create a podcast that grows your business and contributes to a better world. Learn more about Alesia at helpmypod.com

  1. Empathy-Based Marketing for Content Creators with Kat Kennan

    قبل ٤ أيام

    Empathy-Based Marketing for Content Creators with Kat Kennan

    Are you a purpose-driven podcaster or content creator who feels weird about using fear-based marketing? It's a common problem, especially as the holiday season looms around the corner. The language we use to talk about our products and services can either attract or push away our ideal clients. On this episode of Podcasting Unlocked, we're talking with marketing consultant Kat Kennan about how to use empathy and a trauma-informed approach to marketing, so you can attract clients in a way that feels good for everyone. This week, episode 230 of Podcasting Unlocked is about empathy-based marketing for content creators!  Bestselling author of two nonfiction marketing books, Kat Kennan wrote the poetry collection Beneath the Silence and is cooking up a fiction trilogy. As founder of Radical Customer Experience (RCX), she flips the script on marketing—swapping fear for empathy, trauma wisdom, and downright human kindness. Because let’s face it: kindness sells way better. In this episode of Podcasting Unlocked, Kat Kennan is sharing the importance of looking at the whole person who reads your marketing material and actionable steps you can take right now to adjust your marketing messages to be driven by empathy.  Kat and I also chat about the following:  Moving away from marketing that relies on fear or scarcity messaging.Approaching holiday messaging with consideration and compassion.Showing up as human for your audience and letting them know how much of a difference they make in your business.Being intentional and deliberate about the words you choose for your products and sales copy.Building an empathy-driven marketing strategy is not just about being kind; it's about building lasting customer loyalty. How can you take one step this week to make your marketing more human? Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.  Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/  LINKS MENTIONED: The Dark Side of Online Business: A Call for the Status Quo to Dramatically Change By Maggie Patterson Six Lessons About Online Business from the NXIVM Docuseries Seduced and The Vow By Maggie Patterson CONNECT WITH KAT KENNAN: LinkedIn Instagram Bluesky Substack CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media!  Work with Alesia 1:1 Proud member of the Feminist Podcasters Collective.

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  2. How Important is a Podcast Name?

    قبل ٦ أيام · إضافة

    How Important is a Podcast Name?

    Admittedly, I am not good at naming things out of the blue, BUT when it comes to podcast titles, you know exactly what to expect with my shows. This week, episode 19 of Successful Podcasting Unlocked answers the question: How important is a podcast name? In this episode, I share: Although your podcast title is not the only factor, it is an important one when it comes to attracting listeners. Market research helps to understand your Brainstorm multiple title ideas, check availability, and seek feedback from friends and listeners before settling on a title.Your podcast title can change as your show evolves.  Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media!  Proud member of the Feminist Podcasters Collective.

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  3. Promoting Your Podcast on Social Media with Katie Brinkley

    ٤ سبتمبر

    Promoting Your Podcast on Social Media with Katie Brinkley

    Are you feeling overwhelmed by the ever-changing landscape of social media? It seems like every day there is a new feature or algorithm to figure out. How do you get your podcast episodes in front of the right people, and how do you turn social media followers into loyal listeners? On this episode of Podcasting Unlocked, we’re talking with social media strategist Katie Brinkley about the ways that AI has reshaped social media and how we can be more strategic with our podcast promotion.This week, episode 229 of Podcasting Unlocked is about promoting your podcast on social media!  Katie Brinkley, author of 'The Social Shift,' is redefining social media marketing with a 'less is more' philosophy. With over two decades of experience, she innovates with a unique 4-post strategy, fostering growth with minimal posting. Her platform-agnostic approach and journalism skills empower brands like AT&T and DirecTV to achieve their goals efficiently. Katie excels in storytelling, guiding clients from solopreneurs to corporates in capturing their ideal audience and driving tangible results. In this episode of Podcasting Unlocked, Katie Brinkley is sharing the importance of strategic content creation and actionable steps you can take right now to understand what your audience wants. Katie and I also chat about the following:  The impact of AI on social media and podcasting.Katie’s “Awareness to Action” 4-step strategy for social media posts.The importance of having a consistent posting cadence, whatever it may be.How to engage with your ideal clients and bring them over to your podcast.Social media can be overwhelming, but it doesn't have to be. Take one of the tips from today's episode and implement it this week. Whether it's using the search bar to find new listeners or engaging with someone you admire, start taking small steps. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.  Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/  CONNECT WITH KATIE BRINKLEY: Website Instagram LinkedIn CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media!  Work with Alesia 1:1 Proud member of the Feminist Podcasters Collective.

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  4. How to Build an Engaged Podcast Community

    ٢ سبتمبر

    How to Build an Engaged Podcast Community

    You've put so much effort into your episodes, but are your listeners truly engaged? Many podcasters struggle to move their audience from being passive listeners to active participants. In today’s episode, we're tackling this exact problem and showing you how to build a vibrant podcast community that creates a two-way conversation and amplifies your show's mission.This week, episode 228 of Podcasting Unlocked is about how to build an engaged podcast community!  In this episode of Podcasting Unlocked, I’m sharing the importance of understanding your audience and their needs and actionable steps you can take right now to build a safe, thriving community for your listeners.  I also chat about the following:  My experience joining a podcast community - what drew me in and why.How to cater to your audience’s interests and values.Choosing the right platform to allow for two-way conversation.The importance of a code of conduct and monitoring engagement.Your podcast is a powerful tool, and a community can make it even stronger. Take a moment to consider who your listener is and how a community space would add value for them. What could you create that would encourage them to move from just listening to being an active part of your mission? Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.  Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/  CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media!  Work with Alesia 1:1 Proud member of the Feminist Podcasters Collective.

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  5. Making Your Podcast Accessible for the Deaf Community with Michael Leung

    ٢٨ أغسطس

    Making Your Podcast Accessible for the Deaf Community with Michael Leung

    Did you know you could be missing out on a huge portion of your potential audience? As podcasters, we tend to focus on audio, but by doing so, we might be unintentionally excluding the deaf and hard of hearing community. Creating an accessible show isn’t just good practice; it's a powerful way to expand your reach and the impact of your content. In this episode of Podcasting Unlocked, we're diving into simple, impactful strategies to make your show more inclusive and loyal to all listeners. This week, episode 227 of Podcasting Unlocked is about making your podcast accessible for the deaf community!  Michael Leung is the CEO and Founder of The Flo Group, who offers affordable, health-focused, open-ear bone conduction hearing devices. Their mission is to empower seniors and individuals with disabilities, especially those with hearing or vision loss, by making transformative technology accessible. They aim to support low-income families and those seeking simpler alternatives to traditional hearing aids. Their vision is global hearing accessibility, allowing anyone to purchase and use their devices without a hearing test. In this episode of Podcasting Unlocked, Michael Leung is sharing the importance of developing affordable, accessible adaptive technology and I share actionable steps you can take right now to make your podcast more accessible to the deaf and hard of hearing communities.  Michael and I also chat about the following:  How advancements in technology can improve media access for those that are deaf or heard of hearing.Why transcripts and captions are your secret weapon for improving accessibility and SEO.Using plain language and avoiding technical jargon to be more easily understood.Why high-quality, clear audio should always be your top consideration for your podcast.Your message is too important to leave anyone out. Pick one of the accessibility strategies from this episode and implement it this week. Once you have, share this episode with another podcaster who cares about inclusivity and making a difference in the world.  Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.  Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/  CONNECT WITH MICHAEL LEUNG: Website Instagram LinkedIn YouTube CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media!  Work with Alesia 1:1 LINKS MENTIONED: Listeners To Leads Ep 141: How to Improve Your Podcast’s Accessibility with Maxwell Ivey Proud member of the Feminist Podcasters Collective.

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  6. Why Does Editing a Podcast Take so Long?

    ٢٦ أغسطس · إضافة

    Why Does Editing a Podcast Take so Long?

    If you’ve ever edited a podcast episode before, you know how time-consuming it can be. That’s why I wanted to share some things you can do and tools you can leverage to cut down on some of that time spent editing. This week, episode 18 of Successful Podcasting Unlocked answers the question: Why does editing a podcast take so long? In this episode, I share: Podcast editing is time-consuming, with the general rule being that editing takes about 4x the length of the raw audio.When you make a mistake, pause and give yourself space to start over instead of stumbling through your words. Consider using an outline to stay on track and avoid side tangents that don’t provide value. Tools you can use to help edit and enhance your podcast audio, allowing you to cut down on time spent editing. Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media!  LINKS MENTIONED IN THIS EPISODE: Audacity Riverside* Descript Auphonic  *Affiliate Link Proud member of the Feminist Podcasters Collective.

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  7. The Evolution of Podcasting for Business Owners with Amy Stone

    ٢١ أغسطس

    The Evolution of Podcasting for Business Owners with Amy Stone

    Podcasting has changed so much over the last few years. The strategies that worked in 2016 for audience growth and content creation might not work today, leaving many podcasters feeling frustrated and stuck. In this episode of Podcasting Unlocked, Amy Stone and I are diving into what used to work in podcasting versus what's working now to help you grow your show and business. We talk about the evolution of the industry, the power of community building, and why you should focus on your message, not the algorithm. This week, episode 226 of Podcasting Unlocked is about the evolution of podcasting for business owners!  Amy Stone is an author, coach, and creator of The Art of Imperfect Adulting, where she champions adults navigating life's rich complexities. Through her engaging interview-style podcast and vibrant online community, she empowers individuals to embrace non-linear life journeys and continuous personal growth. She’s a mom, a stepmom and a seven-time Ironman finisher who bakes sourdough bread. Amy combines lived experience with practical guidance to foster authentic personal development. In this episode of Podcasting Unlocked, Amy Stone is sharing the importance of being flexible with your podcast marketing strategies and actionable steps you can take right now to start growing your audience and community.  Amy and I also chat about the following:  The importance of sharing stories from regular people to help others navigate life's challenges.The limitations of niche-specific podcasts and the value of a broader, inclusive approach.Lessons Amy has learned about how podcasting has changed in the last few years.Maintaining flexibility and adaptability as media and algorithms change with consumer behavior.The podcasting world is always changing. It's time to stop trying to do what used to work and start building a strategy that works for you now. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.  Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/  CONNECT WITH AMY STONE: LinkedIn Instagram The Art of Imperfect Adulting Imperfect Adulting Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media!  Work with Alesia 1:1 Proud member of the Feminist Podcasters Collective.

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  8. The Art of the Ask: Crafting Calls to Action That Drive Results

    ١٩ أغسطس

    The Art of the Ask: Crafting Calls to Action That Drive Results

    You’ve poured your heart and soul into creating powerful podcast episodes. Your insights are golden, and your storytelling is on point, but are your listeners taking the next step you want them to? If you're not telling your audience what to do next, you're leaving money on the table. In this episode of Podcasting Unlocked, we're diving into calls to action (CTAs) that will motivate your listeners, grow your business, and help you connect with your audience on a deeper level. This isn't about being salesy; it's about making an invitation, not a sales pitch. This week, episode 225 of Podcasting Unlocked is about crafting calls to action that drive results!  In this episode of Podcasting Unlocked, I’m sharing the importance of using clear and concise calls to action in your podcast episodes and actionable steps you can take right now to make it easier for your audience to take action when asked.  I also chat about the following:  Simplifying your CTAs with short URLs and providing clear paths for listeners.Using podcast analytics to determine the best placement of calls to action.Being conversational and sincere when presenting a call to action to connect with your audience and show that you respect them.Providing additional value through your calls to action.It's time to stop guessing and start guiding your listeners. Take action today and try crafting a new, authentic call to action for your next episode. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.  Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/  CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media!  Work with Alesia 1:1 LINKS MENTIONED: Listeners to Leads Ep 136: Authentic Communication with Adria Firestone Proud member of the Feminist Podcasters Collective.

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Are you a purpose-driven business owner ready to make a real difference in the world? Join Alesia Galati, founder of Galati Media, as she shares actionable strategies to help you leverage the power of podcasting for positive change. Alesia understands the unique challenges and opportunities marginalized voices face and is passionate about helping you amplify your message, grow your audience, and create a podcast that truly matters. In each episode, you'll discover podcast growth strategies, impactful content creation ideas, authentic storytelling tips, marketing and audience growth tactics, and hear inspiring interviews. Whether you're a seasoned podcaster or just starting out, Podcasting Unlocked will equip you with the tools and strategies to create a podcast that grows your business and contributes to a better world. Learn more about Alesia at helpmypod.com

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