A New Direction

Jay Izso
  • 5.0 (42)
  • 创业
  • 一周一更

Interviewing Best Selling Authors from around the world for success and leadership in business, life and career.

  1. 2天前

    5 Ways Peernovation Drives Better Business Results

    Peers and Innovation – Peernovation This week on A New Direction with Coach Jay, we’re diving back into a powerful idea that has only grown more relevant: Peernovation. Leo Bottary returns with the newly revised 2nd Edition of Peernovation: Leverage Peer Wisdom to Create Team Excellence and trust me… this update is not just a cosmetic refresh. It is a transformational rethinking of how people, teams, and leaders rise together. In a world where complexity increases and isolation becomes easier; Leo makes a bold case: the future belongs to the teams who intentionally harness the wisdom of their peers. This is not “team building”—this is unlocking human potential through connection. We’ll explore why the most successful groups don’t happen by accident—they happen by design. Peernovation challenges leaders to rethink the way they select, develop, and inspire teams. It shows why the who always comes before the what, and why the right peers can elevate performance faster than any strategy, incentive program, or motivational campaign. Leo breaks down the research behind high-performing groups and reveals the hidden habits that allow teams to become more innovative, more accountable, and more resilient. If you’ve ever wondered why some teams consistently outperform—even when they shouldn’t—this episode will give you the blueprint. We’re also going to dig into the shift from individual excellence to collective greatness—something many leaders say they want but rarely know how to cultivate. Peernovation demonstrates that peer influence is the most powerful driver of behavior and performance inside any group. When you understand how peer dynamics shape standards, culture, and outcomes, you stop “managing people” and start unleashing them. This is where the magic happens. This is where belonging fuels bravery, and where teams start to multiply their potential instead of adding to it. Join us to discover how peer-powered teams are built, how they sustain excellence, and how you can create them in your organization, your business, or your life. Whether you’re a business owner, a leader under pressure, or someone who wants to elevate the people around you, this conversation with Leo Bottary will challenge you, inspire you, and give you tools you can use immediately. Peernovation isn’t just a concept… it’s a movement. And tomorrow, we’re going to show you how to become part of it. Leo Bottary‘s book, “Peernovation: Leverage Peer Wisdom to Create Team Excellence (2nd Edition) is insightful and gives the most fundamental and necessary components to building organizational and business groups and teams that are not only effective but will lead your business to greater growth and profitability. We all know it’s true, we can be far more creative in a group that we can be on our own.  We know that we make better decisions in groups then we can on our own. We also know that growth doesn’t happen in a silo it happens in groups and teams.  So how do we build these groups and teams so that we can be as successful as possible.  This is where “Peernovation” comes to the rescue. Peernovation is the combination of two words.  Peers, such as your colleagues and people like you, and Innovation, the creative process that helps us grow and achieve more.  We put them together to create Peernovation.  But it is not for the faint of heart.  To have successful peernovation there are some hard choices we have to make.  Such as insuring that there is absolute psychological safety, that there are value and behavior alignment, etc. The 2nd edition is a great read.  It flows well.  The new ideas added to the book are fantastic and insightful.  After reading it I also found myself trying to figure how I take my own existing teams and reestablish ground rules and better communication so that I have better Peernovation. Click here to get your copy of Peernovation Please thank our sponsors for joining us here on A New Direction Linda Craft Team, Realtors has been a partner with A New Direction since the very beginning. They are the relationship real estate professionals, and for more than 40 years they have built a reputation in the world wide real estate community as the real estate people with “Legendary Customer Service”. They understand that a home is made not of bricks, sticks and mortar, but of people and those are memories that are personal and last a lifetime.  You don’t last for 40 years in the real estate business if you don’t provide an amazing client experience and fantastic customer service after a home has sold and closed.  Are you ready to experience the Linda Craft Team difference?  Click on over to www.LindaCraft.com. and Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! There are No Business Problems… Only Personal Problems that Infect Your Business Most Consultants Fix the Spreadsheet. I Fix the Human Who Broke It. If you are running a company of $10M+, you don’t need more strategy. You have plenty of strategy. You don’t need more “motivation.” You have plenty of drive. So why are you stuck? Why is the profit margin slipping? Why does everything feel like it relies on you? Here is the uncomfortable truth: The bottleneck isn’t the market. It isn’t the product. It’s the psychology. And that is exactly why you hire me. 1. I Go Where Others Won’t Most business coaches will look at your P&L and tell you to cut costs. I look at your leadership team and tell you to cut the behavior. Whether you are navigating a high-conflict divorce, suffering from “Founder’s Ego,” or paralyzed by indecision—I don’t shy away from the personal chaos. I build a blast shield around your business so the personal storm doesn’t sink the ship. 2. I Don’t “Guess”—I “Profile” I am a Behavioral Strategist. I don’t operate on gut feeling. I use deep behavioral diagnostics to see exactly why your team is failing. Example: I recently found a “COO” hiding inside a client’s Marketing Department. We didn’t hire an expensive executive; we just realigned an existing employee based on her psychological profile. Result: 100% execution rate. 3. I Turn “Mindset” into “Millions” “Psychology” sounds soft until you see the math. I recently worked with a Founder who was psychologically attached to a “global footprint”—expensive offices and servers he didn’t need. The “business” advice was ignored. It took a Behavioral Intervention to break that attachment. The result? We saved $3 Million annually and brought investors back to the table. The Bottom Line: There are no business problems. There are only personal problems that infect your business. If you want a cheerleader, hire a coach. If you want to unlock the millions trapped behind human friction, hire a Strategist. Check out my case study on LinkedIn Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial. Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND

    58 分钟

  2. 12月3日

    4 Ways Leaders Get Disconnected from Change

    Why Do Leaders Have a Reluctance to Change When you look around today’s business landscape—with all the books, podcasts, research studies, and hard-won lessons on leadership—you’d think we’d be experiencing a golden age of healthy cultures and high-performing teams. But we’re not. And that’s exactly why this week on A New Direction, I’m bringing on John Palumbo of Bigheads Network to dive deep into The Leadership Disconnect. If you’ve ever wondered why leaders continue to resist the overwhelming evidence of what works, this conversation is going to open your eyes… and maybe make you rethink the way you lead. John has spent years studying the gap between what leaders say they want and what they actually do. He’s seen firsthand how organizations sabotage their own culture—not intentionally, but because they’re operating from outdated assumptions, fear-based habits, or ego-driven patterns. On Wednesday, we’re going to pull back the curtain on the real reasons leaders struggle to change—even when the data, the stories, and the results are staring them right in the face. And we’re going to talk about how that disconnect silently destroys morale, momentum, and innovation. But here’s the twist: John and I won’t just be exposing the problem. We’re going after the psychology behind it—the blind spots, the excuses, and the hidden beliefs that keep leaders stuck repeating yesterday’s mistakes. If you’re an entrepreneur, executive, manager, team leader, or someone who’s ever had to influence people in any direction… this will challenge you. It will provoke you. And it just might give you the breakthrough you’ve been needing in your own leadership. When you understand the leadership disconnect, you can become the leader people want to follow—not the one they resist. Tune in, take notes, and prepare for a shift. Check out John by clicking here. Ready for your next internal podcast go to BigHeads Network. Please thank our sponsors for joining us here on A New Direction Linda Craft Team, Realtors, fully locally owned and operated, and unaffiliated with a national brand for more than 40 years. They have developed relationships with the world’s best real estate professionals to help people like you have an amazing experience when it comes to selling their home or buying a new one. So, if you are looking to connect with the best person in your area…why not start with Linda Craft Team, Realtors drive on over to www.LindaCraft.com and Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! There are No Business Problems… Only Personal Problems that Infect Your Business Understanding the Role of a Leader in Business Are you ready to break through barriers, build unstoppable resilience, and create the success you’ve always envisioned? I’m Here to Help You do exactly that. Whether you want to strengthen your mindset, develop unshakable resilience, grow your business, or take control of your life, our coaching programs are built to ignite transformation. Through personalized strategies, actionable insights, and unwavering support, we empower you to step boldly into your next level of success. Life and business throw challenges our way, but resilience is the key to thriving—not just surviving. As a mindset, resilience, business, and life coach, I help you develop the habits and mental strength that turn obstacles into opportunities. My coaching dives deep into the proven strategies that high achievers use to stay focused, driven, and unshaken, no matter what comes their way. Success isn’t about avoiding failure—it’s about learning how to rise stronger every time. Whether you’re an entrepreneur looking to scale, a leader aiming to inspire, or someone simply ready to take back control of your life, my coaching meets you where you are and accelerates your growth. With expert guidance, a results-driven approach, and a focus on real transformation, I help you redefine what’s possible and turn your ambitions into reality. You don’t have to figure it all out alone—together, we’ll create a roadmap that aligns with your goals and fuels your passion. It’s time to step into your greatness. Are you ready to power up your mindset, resilience, business, and life? Let’s get to work. Visit coachingmavericks.com to learn more and take the first step toward the life you deserve. Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial. I use Audible and I love it!  I believe you will too. Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND

    52 分钟

  3. 11月26日

    The 1 Number That Changes Everything

    Focus on the Right Number and You Will Watch Your Business Success! What if I told you there’s a better way to succeed than chasing goals you never hit? This week on A New Direction, I’m sitting down with Wall Street Journal and USA Today Best-Selling Author Lee Benson, and we’re diving into his powerful book Your Most Important Number. Lee’s going to show us why traditional goal setting often falls flat—and how focusing on one transformational number can simplify your strategy, elevate your performance, and change the way you lead and live. If you’ve ever felt stuck or overloaded, this conversation will bring the clarity and direction you’ve been searching for. Lee’s developed the MIND Methodology—Most Important Number + Drivers—a framework that’s helping organizations around the world cut the clutter and dial in on what really matters. We’ll dig into how you can find your most important number, align your people around it, and track progress in a way that builds confidence and momentum. It’s practical. It’s proven. And you’ll be able to use it the second the show ends. But you know me—I’m always about the human side. And that’s what makes Lee’s approach so powerful. This isn’t just about data or performance metrics. It’s about people, purpose, unity, and ownership. When you focus on the right number, you create a culture where everyone knows what winning looks like—and how to move the needle together. That’s when progress becomes a habit instead of a hope. This episode will show you The 1 Number That Changes Everything. Because once you know your most important number, you stop chasing random goals… and start achieving what truly matters. Lee Benson’s book, “Your Most Important Number” is a brilliantly, logical, practical guide to helping any business of any size and any leader no matter the level achieve more as entire company and individually. So often we read or hear people talk about goal setting.  “We have to set goals!” They will shout.  And experts from all different parts of the business world will say “set goals” if you want to achieve more success. Well, that sounds good in theory, but the fact is this, no matter how SMART you make them it’s not working! Your company is not getting all that much better if it all because you do them, and here is the fact:  Setting goals are not motivating anyone! There has got to be another way!  And there is! Lee Benson’s MIND (Most Important Number and Drivers).  Wow!  Talk about eye opening.  When leadership comes to the conclusion of what their MIN (Most Important Number) is, and then each area of the business determine what their MIN is that is connected to the overall MIN, and then each person knows what they need to deliver in terms of behavior to add value to the MIN.  Bam!  It’s a huge win! The book is complete with an appendix that will start walking you through the how to…get the book…read it, absorb it, put it into practice, it has worked for so many businesses which he gives examples of it will work for your business too. By the way, he even offers freebies to get yourself started.  Just go to www.etw.com/tools  it’s all right there. And get your copy of Your Most Important Number by clicking here! Please reach out and thank the financial sponsors of A New Direction: Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! And… Linda Craft Team, REALTORS, for  more than 40 years they have been known as the “Legends of Customer Service”. They don’t say it…their clients do.  Why? It’s a culture that developed for more than 40 years that focuses on the client experience first. It’s not about selling or buying a home, Linda recognized that it was a place where dreams were realized and memories would be made…and that makes more than a transaction, and that is why Linda created a client first culture where before, during and after your experience you have a partner that will help you for the rest of your life. They have helped people from all over the world find the right professional to sell or buy their home. And if you are located in the greater Raleigh Research Triangle Park (RTP) area stop in and get a FREE bottle of water and learn how they can help you. There are No Business Problems… Only Personal Problems that Infect Your Business Are you ready to break through barriers, build unstoppable resilience, and create the success you’ve always envisioned? I’m Here to Help You do exactly that. Whether you want to strengthen your mindset, develop unshakable resilience, grow your business, or take control of your life, our coaching programs are built to ignite transformation. Through personalized strategies, actionable insights, and unwavering support, we empower you to step boldly into your next level of success. Life and business throw challenges our way, but resilience is the key to thriving—not just surviving. As a mindset, resilience, business, and life coach, I help you develop the habits and mental strength that turn obstacles into opportunities. My coaching dives deep into the proven strategies that high achievers use to stay focused, driven, and unshaken, no matter what comes their way. Success isn’t about avoiding failure—it’s about learning how to rise stronger every time. Whether you’re an entrepreneur looking to scale, a leader aiming to inspire, or someone simply ready to take back control of your life, my coaching meets you where you are and accelerates your growth. With expert guidance, a results-driven approach, and a focus on real transformation, I help you redefine what’s possible and turn your ambitions into reality. You don’t have to figure it all out alone—together, we’ll create a roadmap that aligns with your goals and fuels your passion. It’s time to step into your greatness. Are you ready to power up your mindset, resilience, business, and life? Let’s get to work. Visit coachingmavericks.com to learn more and take the first step toward the life you deserve. Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial. I use Audible and I love it!  I believe you will too. Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND

    1 小时

  4. 11月20日

    3 Communication Shifts to Make an Impact

    Making Your Communication a Game Changer for Your Business Get ready to shift your communication game—live on Wednesday, November 19th at 3 pm Eastern, on A New Direction, I’ll be sitting down with the remarkable Molly Tschang, co-author (with Marshall Goldsmith) of the groundbreaking new book Say It Skillfully: Speak Up. Make Your Words Matter. Win Together.. If you’ve ever found yourself stuck, unsure how to speak up, or wanting to be heard rather than overlooked—this episode is for you. Molly brings a rich background—from leading major integrations at Cisco and U.S. Filter, to founding her own firm and podcast—so she knows firsthand what it takes to turn communication from risk to strength. In the podcast we’ll dive deep into the Me-You-We framework from the book—a simple yet powerful model that helps anyone craft meaningful conversations grounded in intention, empathy, and shared reality. The book calls communication “the ultimate currency” and points out how many high-performing teams still struggle because people don’t speak up—or don’t know how to. We’ll hear how Molly encourages professionals at every level to move beyond fear (of being wrong, of not fitting in, of offending) and step into voice in a way that honors both self and others. It’s the kind of mindset reset that fits right into the micro-dose improvement and reflection style I live for here at “A New Direction.” We’ll also explore real-world stories from the book: how leaders used these skills in mergers, tough feedback conversations, multicultural teams, and even in personal life. These are not just “communication tips,” they are tools for building culture, trust, and influence. From Molly’s perspective: “Your communication is how others fundamentally experience you.” Cornell Engineering. If you’re coaching athletes, running a team, or simply want to lead with more authenticity and impact—this conversation will give you actionable communication pathways, not just ideas. Whether you’re prepping to speak in a meeting, navigating a career pivot, or simply wanting to be heard more clearly at home or work—this is your communication playbook moment. You are going to enjoy Molly’s insights to our community and help you level up your voice and your impact. Molly Tschang and Marshall Goldsmiths’s book, “Say It Skillfully” is a book takes something we so over complicate and makes it easy for all of us to implement. Whether you are an employee who does feel like you have a voice.  Or a leader who has unintentionally squelched the voices, this book is for you! As a coach, I work with high performers, business owners, executives, athletes—you name it. And the common denominator among all of them isn’t intelligence, strategy, or even talent. It’s communication. The internal dialogue. The external courage. The ability to speak truth with clarity AND humanity. This book tackles that exact intersection with exceptional honesty and practicality. It doesn’t preach. It doesn’t guilt. It guides. What I love most is that Molly doesn’t teach communication as a “technique.” She teaches the “me-you-we” frame work, and it as a mindset—one grounded in self-awareness, curiosity, and genuine connection. She shows you how to start by knowing yourself first. Then moves you to getting to know others. And finally, how we know ourselves as a team or group where everyone has a voice. This isn’t just a book you read. It is going to require self-reflection ad intention.  And as I applied these tools in my own life and coaching sessions, in business conversations, I have seen change in myself and others. If you’re a leader, if you’re a teammate, if you’re in a relationship of any kind, or if you simply want to be a better human being, Say It Skillfully belongs on your “must read” list. It’s wise. It’s relevant. It’s transformational.  Then don’t just let it sit there. Read it. Practice it. And put it into action. A powerful, practical, human book. Molly and Marshall—thank you. This one is a difference-maker.  Get your copy by clicking here. Please thank our sponsors for making A New Direction Possible: Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! and Linda Craft  Team, REALTORS they can help you sell your home or buy your next home.  For more than 40 years they have been known for their “Legendary Customer Service”.  They have helped people all over the world sell their home or find their next home.  And they return and bring their friends. And even if you live in another area, they are connected to the best real estate professionals that they can recommend, and to help you with your residential real estate needs.  Join the Linda Craft Team tribe and click on over to www.LindaCraft.com The Turnaround Coach: When You’re Ready for a Shift That Actually Sticks There comes a moment in every business, every career, and every life where the wheels start spinning and you realize you’re working twice as hard for half the progress. I’ve spent my entire coaching life inside those moments. Not avoiding them—transforming them. Whether it’s an overwhelmed executive, a plateaued business owner, or a high-performance sales professional stuck in their own blind spots, my superpower has always been the same: I step into the chaos, find the thread of truth, and help you pull it until everything shifts. That’s why people call me The Turnaround Coach. Turnarounds rarely happen because people lack talent. They happen because people lack clarity—clarity of purpose, clarity of discipline, clarity of next steps. When you work with me, we break through the noise and get brutally clear about what’s really holding you back. And once we name it, everything changes. You start seeing new opportunities. You start making decisions with confidence instead of fear. You start building discipline instead of chasing motivation. The turnaround begins the moment you stop trying to fix the symptom and start addressing the source. But here’s the truth: a turnaround isn’t an event. It’s a process. It’s a series of intentional micro-shifts that compound into major transformation. I don’t just help you get “unstuck.” I help you build systems, habits, and mindsets that keep you from ever going back. My clients don’t just experience breakthroughs—they build resilience, clarity, and momentum that carry them into their next level of greatness. If your business, your leadership, or your life is asking for a shift… if you’re tired of white-knuckling your way through the same patterns… if you’re ready for your turnaround—reach out. I coach Mavericks because Mavericks are the ones willing to change. Email me directly at jay@jayizso.com or click on “Coaching Mavericks – Unlock Your Potential with Jay Izso” and let’s start your turnaround today.

    53 分钟

  5. 11月13日

    6 Stories Every Leader Must Master to Win in Business

    Is Your Business Telling the Stories that Sell and add Value? In today’s competitive marketplace, it’s not the best ideas that win—it’s the best stories. This week on A New Direction, I sit down with strategist and author Gavin McMahon to discuss his powerful new book, Story Business: Why Stories Rule the World and How They Can Reinvent Your Business. Gavin reveals why every leader, CEO, and sales professional must learn the language of storytelling if they want to inspire, influence, and ignite action. We’ll explore the 6 essential genres of business storytelling—Value, Product, Brand, Sales, Leadership, and Culture—and how each one can transform the way you communicate and connect. Whether you’re pitching an idea, leading a team, or building a brand, mastering these six stories can elevate your message from informative to unforgettable. Gavin will share practical insights on turning complexity into clarity, data into drama, and strategy into stories that stick. You’ll learn why simplicity is a competitive edge, how to make your message “retellable,” and what separates a leader who speaks from one who truly connects. By the end of this episode, you’ll understand how storytelling drives alignment, motivation, and measurable results—because when people believe the story, they believe in the mission. Join Gavin McMahon and me, Coach Jay on A New Direction. Discover how these six stories can help you inspire your team, elevate your influence, and lead your business in a whole new direction. Gavin McMahon’s book, Story Business: Why Stories Rule the World and How They Can Reinvent Your Business” is a mind bender of a book.  Hold on to your brains folks, because this book is going to challenge the way you think about every presentation, every intereaction, and every piece of marketing you do in your business. The fact is…the stories matter!  Here is the big fact: Our brains are wired for stories.  Just think about it for a second.  What is your favorite movie?  Got it?  Why is it your favorite?  There is something about the story, right?  Well what if we apply the same principles to every avenue of your business?  And that is exactly what Gavin McMahon does in “Story Business“.  He pulls the elements of great storytelling and makes it applicable to you regardless of size of business or budget. Many powerful things in the book, but the first one that stands out is the Motive Triangle:  Hope, Fear, and Reason.  The fact is we don’t make our decisions rationally.  Here is the key: Emotions create action. Reason creates rationalization.  If you want people to move you have to connect to emotion…and when you can oppose hope and fear…you have a recipe for success! Secondly, The Six Genres of Storytelling are extremely powerful: Value Storytelling, Brand Storytelling, Product Story Telling, Sales Storytelling, Leader Storytelling, and Culture Storytelling opens up our minds to worlds and possibilities that I certainly had not thought of before until I read the book. I think Story Business is a must read for everyone.  Check it out by clicking: Story Business Please reach out and thank the financial sponsors of A New Direction: Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! Linda Craft Team, REALTORS®, for more than 40 years they have created relationships that last a life time. That is why when it comes to real estate they are known as the “legends of customer service”. They know that your home is personal.  It’s part of a life transition and it is part of your legacy of life. And over the years they have been perfecting their service and skills to help reduce the stress out of buying and selling your home as well as helping thousands of others. The Linda Craft Team would love to get to know you so that they can help you sell your home in the way it should be sold, and help you buy the home to start your next chapter of life.  Click on over to www.LindaCraft.com When Good Isn’t Good Enough Anymore You’ve built a solid career. You’ve hit the numbers, earned the title, and checked every box that was supposed to mean success. But lately, something feels… off. You’re performing, but not progressing. Winning, but not fulfilled. That voice in the back of your mind keeps saying, “There’s another level.” It’s not dissatisfaction — it’s awareness. The best leaders I know don’t settle; they evolve. And the moment you start asking, “What’s next?”—that’s where real growth begins. The truth? High achievers hit ceilings not because they lack skill or drive, but because mindset quietly becomes the limiter. We get trapped by our own patterns, logic, and success stories. It’s easy to mistake momentum for mastery. But the world is shifting faster than your old playbook can handle, and staying where you are—mentally or professionally—is the most dangerous risk you’ll ever take. The uncomfortable question isn’t “Can you do more?” It’s “Will you?” That’s where I come in. At Coaching Mavericks, I work with leaders and sales pros who have already proven they can perform—but are ready to think, lead, and live on a different level. Together, we uncover blind spots, reframe obstacles, and build the clarity, confidence, and consistency that separate the good from the extraordinary. You won’t get motivational fluff. You’ll get straight talk, real psychology, and results that move the needle. If you’ve achieved what others admire but still feel there’s more inside you—there is. Don’t let comfort become your ceiling. Reach out to me directly at jay@jayizso.com or visit CoachingMavericks.com. The next level of your leadership, your performance, and your life is waiting. Let’s get to work. Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial. I use Audible and I love it!  I believe you will too. Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND

    1 小时

  6. 11月6日

    10 Commandments to Marketing and Persuasion

    The 10 Commandments to Marketing and Persuasion I’m pumped to bring you an interview with Dr. Yaniv Zaid — the guy known around the world as “Doctor Persuasion” and the author of The 21st Century Sales Bible. If you’ve ever felt like you’re shouting into the void with your message, or you’re undervaluing your work, or you’re trying to build a community but can’t quite crack the code — this conversation will flip a switch. We’ll dig into the ten “commandments” he lays out for how to master marketing, negotiation, persuasion and finally step into the high-value version of your brand. This isn’t a fluffy chat about sales tactics that evaporate after you walk away. This is raw, real, and rooted in systems and psychology. Dr. Zaid draws from a PhD in law, from global speaking and consulting experience — and yes, this matters because what worked in 1999 doesn’t fly in 2025. He’ll challenge you to stop under-charging, stop hiding your expertise, and start leading with boldness, with clarity and with confidence. If you’ve ever held back because you thought you weren’t “salesy enough” or you weren’t supposed to push yourself forward — get ready to reframe that story. Here’s why you’ll want to tune in: we’re going to unpack how to build a community that buys from you not just once, but again and again. We’re going to talk about how to get people talking about you (the holy grail of word-of-mouth), how to provide personal attention in an age that seems to dehumanize connection, and how to build trust so that when you speak, people listen and act. And more importantly, this isn’t just theory — we’ll pull examples, tactics and take-aways you can use Monday morning. Because micro-dosing your life means small shifts that compound. Coach Jay style means you’ll leave ready to act. So if you’re ready to step into that next level — ready to raise your price, raise your presence, raise your impact — then clear your calendar for tomorrow at 6 pm Eastern. Bring your notebook, your questions, your “what if I could…” mindset. We’ll push past the noise, past the hustle-without-heart, and build something purposeful, profitable and sustainable. Dr. Yaniv Zaid’s book, “The 21st Century Sales Bible: Mastering the 10 Commandments of Marketing, Negotiation & Persuasion” is an outstanding book filled with practical insights that you can use right now in your business and in your life.  The book is filled with examples that give meaning to the ideas and concepts that he discusses in the 21st Century Sales Bible. Each of the 10 Commandments builds on one another.  When you start with the 1st Commandment to the 10th there is a connection between them all.  What I found so brilliant, is at the end of each chapter he has “Key Takeaways” from each commandment.  If you forgot something he reemphasizes it again, making the book a extremely useful took kit for anyone in business. Often times we find words like “marketing” and “persuasion” to be a bit uncomfortable. But, when you really read what Dr. Zaid, is saying you begin to realize our whole life is marketing ourselves and persuading others to do what we would like them to do.  The difference is this: There is an ethical and moral way to do it!  When we truly love our clients, and truly know we can help them with their problems or pain, then persuasion is not a bad word, but a great word for us to help them see the solution to the potential clients issues. The book says it is a Sales Bible.  And when you truly dig into the wisdom and guidance that is shared in each chapter will be both enlightening and life changing. Get your copy of “The 21st Sales Bible” by Clicking Here! Please reach out to our sponsors of A New Direction who support us and our guests! Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! Linda Craft Team, REALTORS, for more than 40 years they have been known as the “Legends of Customer Service”, because it is ingrained in their culture.  Linda started as an individual agent in 1985.  From then to today the main focus has always been a great customer experience and amazing customer service.  To this day her first clients still come by to say hello and help them with their real estate needs. They have helped people from all over the world find the right professional to sell or buy their home.  That is because they are connected to the right people.  And because they are unaffiliated with any national brokerage, they recommend you the absolute best agent regardless of the company they work for.  Give them a call they can help you! And if you are located in the greater Raleigh – Research Triangle Park (RTP) area stop in and get a FREE bottle of water…head on over to www.LindaCraft.com for more details. Are you a real estate broker in the Raleigh area looking for a place to grow, learn and excel in real estate?  Check out Linda Craft Team Careers, they would love to talk with you! Are You Read for a Change? Are you ready to break through barriers, build unstoppable resilience, and create the success you’ve always envisioned? I’m Here to Help You do exactly that. Whether you want to strengthen your mindset, develop unshakable resilience, grow your business, or take control of your life, our coaching programs are built to ignite transformation. Through personalized strategies, actionable insights, and unwavering support, we empower you to step boldly into your next level of success. Life and business throw challenges our way, but resilience is the key to thriving—not just surviving. As a mindset, resilience, business, and life coach, I help you develop the habits and mental strength that turn obstacles into opportunities. My coaching dives deep into the proven strategies that high achievers use to stay focused, driven, and unshaken, no matter what comes their way. Success isn’t about avoiding failure—it’s about learning how to rise stronger every time. Whether you’re an entrepreneur looking to scale, a leader aiming to inspire, or someone simply ready to take back control of your life, my coaching meets you where you are and accelerates your growth. With expert guidance, a results-driven approach, and a focus on real transformation, I help you redefine what’s possible and turn your ambitions into reality. You don’t have to figure it all out alone—together, we’ll create a roadmap that aligns with your goals and fuels your passion. It’s time to step into your greatness. Are you ready to power up your mindset, resilience, business, and life? Let’s get to work. Email me directly: jay@jayizso.com or visit coachingmavericks.com to learn more and take the first step toward the life you deserve. Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial. I use Audible and I love it!  I believe you will too. Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND

    57 分钟

  7. 10月23日

    3 Powerful Choices to Stop Drama and Start Leading

    The Opposite of Leadership…Wait for it…It’s Drama I’m really excited for this week’s episode of A New Direction, because I’ll be sitting down with best-selling author Charlie Sheppard, whose work jolts us out of the endless cycle of workplace drama and into — you guessed it — leadership by choice. In his book Save Your Drama for Your Mama: Drama or Leadership is a Choice, Charlie makes it clear that drama isn’t just annoying, it’s corrosive. It creates what he calls the “Drama Triangle” — where we play the roles of victim, persecutor, or rescuer — and it keeps us trapped in old patterns of blame, guilt, and avoidance. But the powerful truth is that leadership is also a triangle — one that begins when we make a conscious choice to step out of the drama and lead ourselves first. One of the topics we’ll explore is what it means to shift from external control (“It’s not my fault, someone else made me do it”) to internal ownership (“I choose how I respond”). Charlie argues that when we feel powerless, we fall into drama; when we reclaim choice, we start leading. So, I want us to ask: where in your professional or personal life are you still waiting for someone else to drive the bus? And how might you hop into the driver’s seat instead? This isn’t about becoming perfect or drama-free overnight — it’s about recognizing that you always have the power to choose differently. We’ll also dive into how we show up in the roles we play — adversary vs. catalyst, victim vs. visionary. These distinctions move leadership beyond the abstract and into behaviors we can see in our teams and ourselves. Expect us to unpack those everyday situations — the teammate who plays the victim and drags the group down, or the adversary who stirs things up in destructive ways — and contrast them with the visionary or catalyst who chooses to energize, engage, and elevate. If you’ve ever wondered how to stop drama from being “just how we do things,” this part of the conversation will be eye-opening. Finally, we’ll wrap with the big idea that leadership is a choice — full stop. Charlie doesn’t sugar-coat it: real leadership takes awareness, intention, and a willingness to look in the mirror. But he also offers a practical roadmap — not just “stop the drama,” but “what do I do instead?” Whether you’re leading a team, managing projects, coaching others, or simply trying to grow as a person, this message will challenge and inspire you. My hope is that when you tune in, you’ll ask yourself one powerful question: “Am I choosing leadership right now… or am I just participating in drama because it’s easier?” Charlie Sheppard’s book, “Save Your Drama For Your Mama: Drama or Leadership. is a Choice is perhaps one of the best practical books on leadership I have ever read.  For the first time someone has clearly defined the opposite of leadership. Are you wondering what that is?  It’s not followership…it’s drama. And what Charlie Sheppard had developed is elegantly simplistic by comparing and contrasting the behaviors of those in leadership and those in drama.  In fact, you discover the opposites.  For Example: An internal locus of control is leadership, it’s counterpart is an external locus of control.  Adversary or catalyst. Victim or visionary. Rescuer or coach?.  His detailed triangles take us through a journey that begins change our perspective. What is also phenomenal about this book is he has a tremendous amount of research to support his findings.  If you are brain and body geek you are going to love is section on the amygdala and it’s connection to how it interacts with both drama and leadership. If you want real world examples, he supplies those as well. Absolutely an engaging read.   And I will add there is truth in his warning in the introduction of the book.  “Once you’ve been exposed to this way of thinking, your life will never be the same.”  It’s absolutely true.  I have used it with my clients and it works! Get your copy of Save Your Drama for Your Mama, by clicking here! Please reach out to our sponsors of A New Direction who support us and our guests! Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! Linda Craft Team, Realtors no matter where you live in the world, Linda Craft and her team can help you find the best professional in your area to help you sell or buy your next home. While most real estate professionals belong to a nationally affiliated company where they are obligated to use the people in their company’s network. The Linda Craft team are privately owned and operated.  That means they can find the absolute best professional from ANY company to ensure you get the best service. Located in the Raleigh Research Triangle Park of North Carolina…they are indeed legendary when it comes to service.  Learn more  by going to Linda Craft Team, Realtors  www.LindaCraft.com There are No Business Problems… Only Personal Problems that Infect Your Business Are you ready to break through barriers, build unstoppable resilience, and create the success you’ve always envisioned? I’m Here to Help You do exactly that. Whether you want to strengthen your mindset, develop unshakable resilience, grow your business, or take control of your life, our coaching programs are built to ignite transformation. Through personalized strategies, actionable insights, and unwavering support, we empower you to step boldly into your next level of success. Life and business throw challenges our way, but resilience is the key to thriving—not just surviving. As a mindset, resilience, business, and life coach, I help you develop the habits and mental strength that turn obstacles into opportunities. My coaching dives deep into the proven strategies that high achievers use to stay focused, driven, and unshaken, no matter what comes their way. Success isn’t about avoiding failure—it’s about learning how to rise stronger every time. Whether you’re an entrepreneur looking to scale, a leader aiming to inspire, or someone simply ready to take back control of your life, my coaching meets you where you are and accelerates your growth. With expert guidance, a results-driven approach, and a focus on real transformation, I help you redefine what’s possible and turn your ambitions into reality. You don’t have to figure it all out alone—together, we’ll create a roadmap that aligns with your goals and fuels your passion. It’s time to step into your greatness. Are you ready to power up your mindset, resilience, business, and life? Let’s get to work. Visit coachingmavericks.com to learn more and take the first step toward the life you deserve. Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial. I use Audible and I love it!  I believe you will too. Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND

    59 分钟

  8. 10月16日

    5 Secrets Getting to Others Deep Need

    Help Others Find What They Don’t Know What Their Needs Are Join me on A New Direction as I sit down with Bill Shander, author of Stakeholder Whispering: Uncover What People Need Before Doing What They Ask. Bill’s premise is bold and true: most customers, clients, and bosses don’t actually know what they need; they only know what feels familiar enough to ask for. Our job isn’t to take the order—it’s to uncover the real needs with empathy, curiosity, and skill. That’s the heart of Stakeholder Whispering, and that’s exactly where we’re going. Bill and I will dig into the mechanism behind the magic—how to slow the conversation down just enough to surface intent before you sprint into execution. We’ll explore practical moves like clarifying the decision your work will enable, mapping the real stakeholder chain (who wins, who loses, who decides), and challenging assumptions that quietly steer requests toward the wrong solution. Expect concrete tactics leaders can use in the room—silence that invites better thinking, questions that reframe the task, and small tests that prove what actually matters. If you’ve ever delivered exactly what was asked and still missed the mark, you know the emotional punch of this topic. It’s frustrating, it’s deflating, and it erodes trust. We’ll talk about the human side—how fear, constraints, and “what we’ve always done” hide beneath the ask—and how a calm, curious presence earns permission to go deeper. When people feel understood, they stop defending their request and start partnering in the outcome. That’s when influence grows and results compound. You’ll leave with five field-tested questions to put in play immediately: What decision will this help you make? If this worked perfectly, what changes? Who else is impacted, positively or negatively? What risk are we avoiding—or accepting—by doing it this way? What would we try if there were no constraints? Bring these to your next meeting and watch the conversation shift from “build the thing” to “solve the right problem.” This one is about leading with courage, listening with intention, and delivering what truly moves the needle. Needs. To contact Bill go to his website: www.billshander.com Or connect on Linkedin: Bill Shander Bill Shander’s book, “Stakeholder Whispering: Uncover What People Need Before Doing What They Ask” is a fun, insightful, and powerful read.  This book is literally for everyone in any career, and in any stage of their career.  And personally so valuable that it will help every relationships and every interaction that you will have. Bill Shander explains very clearly through research that as human beings we are hopelessly flawed.  And that means all of us.  We really don’t know what we want or what we need and the reality is we need someone to draw it out of us. Bill Shander’s Stakeholder Whispering does just that. We get a good sense of who are as humans.  Our thinking is faulty.  And the more knowledge we get doesn’t actually make us smarter, it only creates more biases that make it more difficult for us to change. So how do we deal with ourselves and others to help navigate our relationships in business.  Ahhh…that’s the secret of “whispering”.  Bill takes down the trail of well researched and demonstrated technique of asking different questions that draw out of the other person the very thing they really need. Is it therapy? Well, yes, it is based on Psychologist Carl Rogers methodology, but the fact is, it works.  And when done correctly, it does not put people on the defensive.  There is no convincing.  No persuading.  No manipulation.  Just simply asking the right questions that help people come to the answers they always had in themselves.  And that’s the brilliance of the book! Filled with all sorts of great stories, research and some funny personal anecdotes.  I highly recommend Stakeholder Whispering. Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! AND Linda Craft  Team, REALTORS located at 7300 Six Forks Road in Raleigh North Carolina, they have been serving the Research Triangle Park area for more than 38 years. In that time Linda created a culture of “Legendary Customer Service”.  It is not a slogan it is part of their DNA. And in that time, they have developed relationships with the world’s leading real estate professionals to help you find the best professional to help you sell your home or buy your next one. Why not head on over to the “Legends” Linda Craft & Team, REALTORS www.LindaCraft.com There are No Business Problems… Only Personal Problems that Infect Your Business Are you ready to break through barriers, build unstoppable resilience, and create the success you’ve always envisioned? I’m Here to Help You do exactly that. Whether you want to strengthen your mindset, develop unshakable resilience, grow your business, or take control of your life, our coaching programs are built to ignite transformation. Through personalized strategies, actionable insights, and unwavering support, we empower you to step boldly into your next level of success. Life and business throw challenges our way, but resilience is the key to thriving—not just surviving. As a mindset, resilience, business, and life coach, I help you develop the habits and mental strength that turn obstacles into opportunities. My coaching dives deep into the proven strategies that high achievers use to stay focused, driven, and unshaken, no matter what comes their way. Success isn’t about avoiding failure—it’s about learning how to rise stronger every time. Whether you’re an entrepreneur looking to scale, a leader aiming to inspire, or someone simply ready to take back control of your life, my coaching meets you where you are and accelerates your growth. With expert guidance, a results-driven approach, and a focus on real transformation, I help you redefine what’s possible and turn your ambitions into reality. You don’t have to figure it all out alone—together, we’ll create a roadmap that aligns with your goals and fuels your passion. It’s time to step into your greatness. Are you ready to power up your mindset, resilience, business, and life? Let’s get to work. Visit coachingmavericks.com to learn more and take the first step toward the life you deserve. Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial. I use Audible and I love it!  I believe you will too. Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND

    58 分钟
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Interviewing Best Selling Authors from around the world for success and leadership in business, life and career.

信息

  • 创作者
    Jay Izso
  • 活跃年份
    2018年 - 2025年
  • 单集
    300
  • 分级
    儿童适宜
  • 版权
    © Jay Izso, 2023
  • 节目网站
    A New Direction