Page One or Bust‪!‬ DemandJump

In this episode, Jen Cornwell, VP of SEO at Ignite Visibility, joins the show to discuss the changing SERP landscape and what it means for industries like e-commerce, healthcare, B2B, and more.

In this episode, Siddhesh Desai, Associate Director at Acuity Knowledge Partners, delves into the essential but often overlooked aspects of SEO – from managing stakeholder relationships to the secrets of keeping everyone happy and prioritizing conflicting interests.

Experienced SEO professionals have navigated numerous search engine updates, some of which entirely transformed the SEO landscape. Today, a new generation of SEO leaders are taking the reins. In this episode, Josh Pearson, the owner of Peaco Marketing, discusses enduring SEO strategies applicable across generations and explores tactics that may become obsolete in the future. The discussion covers a range of topics, including:
(*) Are universities covering SEO in their curriculum? [06:25]
(*) Why content marketing will remain a tried-and-true SEO strategy. [07:49]
(*) Current tactics on a potential path to irrelevance. [09:21] 

More Time Stamps:
* (01:31) From Business School to SEO: Josh’s SEO origin story.
* (16:35) SEO professionals’ role as the Internet’s gatekeepers.
* (18:47) Lightning round!

Contact Us:
We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor:
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free at DemandJump.com.

Links & Resources:
Don’t be a stranger: Follow Josh, Ryan, and Drew on LinkedIn.Dive deeper into Pillar-Based Marketing with co-host Ryan Brock’s book: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually WorksLearn more about the type of work Josh’s agency, Peaco Marketing, is accomplishing.

This episode is a deep-dive conversation into weathering shifts that happen during search engine updates and making it out on the other side unscathed.

We’re diving back into AI to cover its game-changing role in content creation and Google’s response to AI-generated content—a must-listen episode for marketers looking to keep the algorithm happy and rank content on page one. Ben Brown, Chief Experience Officer at Juji, gives practical advice and takeaways on:
(*) Predictions for the state of AI technology in the next 5 years. [10:34]
(*) Leveraging AI for the rapid production of high-quality content. [14:33]
(*) Preparing for Google’s response to AI-generated content. [21:14]

More Time Stamps:
* (01:18) Ben’s background in groundbreaking AI
* (20:20) Avoiding the downfall of lazy content
* (30:09) Lightning round!

Contact Us:
We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor:
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links & Resources:
Don’t be a stranger: Follow Ben, Ryan, and Drew on LinkedIn.Settle the debate: Is Practical Magic a Halloween movie or a chick-flick? Check out the trailer for the 1998 film starring Sandra Bullock and Nicole Kidman.Check out Ben’s book recommendation for anyone in business, Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins.Here’s another awesome book to boost your business by co-host Ryan Brock: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

This episode is for anyone ready to convert website traffic into actual qualified leads. We deep dive into the key steps needed to turn your content into a conversion powerhouse with Jeff Gavio, the Head of Demand Generation at Gisual. Get ready to find out:
(*) Why content fails to ignite lead generation. [05:52]
(*) The first steps to take to transform older content. [07:55]
(*) How to better align content to user intent and the customer journey. [15:44]

More Time Stamps:
* (01:33) Jeff’s data-driven background
* (13:05) A/B testing for better a conversion rate
* (25:55) Lightning round!

Contact Us:
We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor:
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links & Resources:
Don’t be a stranger: Follow Jeff, Ryan, and Drew on LinkedIn.Ready to rank on page one? Learn more about DemandJump’s marketing tools.Check out Jeff’s book recommendation for data-driven marketing, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric SiegelHere’s another awesome data-driven book by co-host Ryan Brock: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works