Paid Traffic Lab

Kevin Davis and Spencer Shaw
  • 5.0 (3)
  • MARKETING
Paid Traffic Lab

Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid Advertising is the fastest way to grow any business when done correctly. The Paid Traffic Lab Podcast provides the shortcuts you need to stay agile and leverage the growing opportunities in paid media. We also provide bonus training on the website related to each of the episodes linked within the show notes each week.

  1. 08/12/2020

    Getting Hacked - How to Recover After Facebook Ad Account Is Hacked

    Kevin shares some of his experiences of clients being almost hacked through phishing and actually losing close to $12k overnight by a hacker in Vietnam.   Highlights Getting hacked What to do if you get hacked Facebook taking action Realizing how you got hacked What you can do to prevent this scenario Changing your password periodically   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Facebook Help Center - https://business.facebook.com/business/help/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

    14 min

  2. 08/05/2020

    What to Do With Your Business Now

    Kevin and Spencer talk about what you should be doing with your business now even though the world is turned upside-down with COVID-19 and the upcoming elections.   Highlights Why you shouldn’t give up right now and why things are great right now All working from home Getting traffic to your website Types of marketing activities It all depends on the audience Increasing your conversion rates   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

    13 min

  3. 07/29/2020

    TikTok Advertising Platform is Now Open

    Spencer and Kevin talk about Kevin's first impressions of TikTok Ads, which targeting options are available, and who will benefit the most from running ads currently.   Highlights All about TikTok Running Ads in TikTok Start running ads in this platform What are the ad types Categories at TikTok Optimization and split test for TikTok    Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ TikTok Back To Business Program: https://www.tiktok.com/business/en/back-to-business-program Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

    25 min

  4. 07/22/2020

    Growing a Business with Online Advertising

    Kevin and Spencer talk about some things to consider when growing your business through online advertising such as Facebook, Google, and Instagram Ads.   Highlights Paying ads Growing your business Retargeting audiences Running ads  Understanding your metrics Using multiple ads platforms   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

    17 min

  5. 07/15/2020

    Optimizing Campaigns Across Facebook and Instagram for Balanced Traffic

    Kevin and Spencer share how to improve your campaigns by structuring them to give more balanced traffic across the ad placements rather than FB Mobile Newsfeed getting most of the traffic in Automatic Placements.   Highlights How you might be hurting yourself Videos ads Instagram and Instagram Stories Looking at stats People reached with Instagram Starting a new campaign Facebook stories and Instagram stories Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

    12 min

  6. 07/08/2020

    Campaign Budget Optimization VS Non-CBO

    Kevin and Spencer talk about the merits of not using Campaign Budget Optimization.   Highlights CBO vs. Non-CBO Running CBO Campaign Budget Optimization Running small campaigns Not using CBO Benefits of the CBO Improving campaigns Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

    11 min

  7. 07/01/2020

    Metrics That Matter - Analytics and Campaign Tracking

    Kevin dives deeper into the analytics, ad reporting, and the philosophy you should embrace to make the most of your campaigns and make decisions on how to scale.   Highlights Understanding your analytics Making reports Google and Facebook Ads How to scale   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

    18 min

  8. 06/24/2020

    Click To Call on Facebook and Google Ad Credit Update

    Click To Call is no longer for just Google Ads. In this episode, Kevin and Spencer talk about running Click To Call ads on Facebook and what you need to know.   Highlights Facebook click to call Google ad credit Running Facebook ads Purchasing products online Purchasing things to solve a problem Google ads functionality Running ads Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

    14 min
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Trailer

Ratings & Reviews

5
out of 5
3 Ratings

About

Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid Advertising is the fastest way to grow any business when done correctly. The Paid Traffic Lab Podcast provides the shortcuts you need to stay agile and leverage the growing opportunities in paid media. We also provide bonus training on the website related to each of the episodes linked within the show notes each week.

Information

  • Creator
    Kevin Davis and Spencer Shaw
  • Years Active
    2019 - 2020
  • Episodes
    64
  • Rating
    Clean
  • Copyright
    © Paid Traffic Lab 2020
  • Show Website
    Paid Traffic Lab

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