54 episodes

Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid Advertising is the fastest way to grow any business when done correctly. The Paid Traffic Lab Podcast provides the shortcuts you need to stay agile and leverage the growing opportunities in paid media. We also provide bonus training on the website related to each of the episodes linked within the show notes each week.

Paid Traffic Lab Kevin Davis and Spencer Shaw

    • Marketing
    • 5.0, 2 Ratings

Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid Advertising is the fastest way to grow any business when done correctly. The Paid Traffic Lab Podcast provides the shortcuts you need to stay agile and leverage the growing opportunities in paid media. We also provide bonus training on the website related to each of the episodes linked within the show notes each week.

    Facebook Shops Update

    Facebook Shops Update

    In this episode, Kevin and Spencer dive deeper into the details regarding the new Facebook Shops and the requirements in order to sell your products through shops.
     
    Highlights
    Requirements needed Facebook marketplace  Benefits of using Amazon and Facebook Facebook as a very easy payment portal  About eCommerce businesses

    Links and Resources from this Episode
    paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw https://podkick.com/

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    • 16 min
    How to Make More Sales Through Instagram Stories

    How to Make More Sales Through Instagram Stories

    Kevin and Spencer chat about how to get more traffic and sales through Instagram Stories and what you need to change in your ad strategy to do it.
     
    Highlights
    Growing your business revenue through Instagram Using Instagram stories The actual content of the stories Running Facebook ads The campaign budget optimization The organic side of Instagram Running retargeting campaigns Benefits of Snapchat
    Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/


    Review, Subscribe and Share
    If you like what you hear please leave a review by clicking here
     
    Make sure you’re subscribed to the podcast so you get the latest episodes.
    Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

    • 18 min
    Facebook Rolls Out New Shops for Facebook and Instagram

    Facebook Rolls Out New Shops for Facebook and Instagram

    Spencer and Kevin talk about new features from Facebook to make it easier for businesses to do more social selling through their platforms beyond Facebook Marketplace.
     
    Highlights
    Facebook and Instagram are the same company Connecting your shop with Facebook The new Facebook shops The Shopify store and platform Changing the way we shop Adding shops to Instagram and Facebook
    Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ TechCrunch article: https://techcrunch.com/2020/05/19/facebook-shops/  Spencer Shaw - https://podkick.com/


    Review, Subscribe and Share If you like what you hear please leave a review by clicking here
     
    Make sure you’re subscribed to the podcast so you get the latest episodes.
    Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

    • 14 min
    Recent Changes to Google Ads and Google Shopping

    Recent Changes to Google Ads and Google Shopping

    Spencer and Kevin talk about a few recent changes at Google in light of the current situation with Covid-19 and the need for more transparency in advertising.

    Highlights How people are targeting you Having an e-commerce business Google shopping and Google ads Our role as advertisers
    Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ https://www.searchenginejournal.com/breaking-google-ads-to-require-identity-verification/363874/#close  https://searchengineland.com/google-adds-clarity-around-eligibility-timing-for-smb-ad-credits-333192  https://www.theverge.com/2020/4/21/21228741/google-shopping-free-listing-ads-search-coronavirus-covid  Spencer Shaw - https://podkick.com/

    Review, Subscribe and Share If you like what you hear please leave a review by clicking here
     
    Make sure you’re subscribed to the podcast so you get the latest episodes.
    Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

    • 14 min
    Big News CBO (Campaign Budget Optimization) No Longer Planned to Be Mandatory

    Big News CBO (Campaign Budget Optimization) No Longer Planned to Be Mandatory

    In this episode, Spencer and Kevin talk about the latest news about Facebook's plans for Campaign Budget Optimization. Last year, they had been talking about their decision to make CBO mandatory. In this episode, they chat about why it makes sense to have both options available.

    Highlights Changes in ad prices The campaign budget optimization Waiting for the optimization to happen Running traffic Google analytics and e-commerce
    Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/

    Review, Subscribe and Share If you like what you hear please leave a review by clicking here
     
    Make sure you’re subscribed to the podcast so you get the latest episodes.
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    • 19 min
    Why Ad Costs Are Still Dropping

    Why Ad Costs Are Still Dropping

    As COVID_19 started to peak during March, Kevin and Spencer saw dramatic changes to advertising costs across platforms. While Google and Facebook reported an increase in profits for Q1 2020, they are hoping to at least stay even for Q2 while more businesses are still holding advertising budgets during the shutdown and layoffs. They continue to see lower ad costs for clients that have continued advertising and expect this to continue for some time.

    Highlights Ad costs down Facebook ads and Google ads Traffic to your site Campaign budget optimization Running content and retargeting
    Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/

    Review, Subscribe and Share If you like what you hear please leave a review by clicking here
     
    Make sure you’re subscribed to the podcast so you get the latest episodes.
    Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

    • 13 min

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