64 episodes

Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid Advertising is the fastest way to grow any business when done correctly. The Paid Traffic Lab Podcast provides the shortcuts you need to stay agile and leverage the growing opportunities in paid media. We also provide bonus training on the website related to each of the episodes linked within the show notes each week.

Paid Traffic Lab Kevin Davis and Spencer Shaw

    • Business
    • 5.0 • 4 Ratings

Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid Advertising is the fastest way to grow any business when done correctly. The Paid Traffic Lab Podcast provides the shortcuts you need to stay agile and leverage the growing opportunities in paid media. We also provide bonus training on the website related to each of the episodes linked within the show notes each week.

    Getting Hacked - How to Recover After Facebook Ad Account Is Hacked

    Getting Hacked - How to Recover After Facebook Ad Account Is Hacked

    Kevin shares some of his experiences of clients being almost hacked through phishing and actually losing close to $12k overnight by a hacker in Vietnam.
     
    Highlights
    Getting hacked What to do if you get hacked Facebook taking action Realizing how you got hacked What you can do to prevent this scenario Changing your password periodically  
    Links and Resources from this Episode
    paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Facebook Help Center - https://business.facebook.com/business/help/

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    • 14 min
    What to Do With Your Business Now

    What to Do With Your Business Now

    Kevin and Spencer talk about what you should be doing with your business now even though the world is turned upside-down with COVID-19 and the upcoming elections.
     
    Highlights
    Why you shouldn’t give up right now and why things are great right now All working from home Getting traffic to your website Types of marketing activities It all depends on the audience Increasing your conversion rates  
    Links and Resources from this Episode
    paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/

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    If you like what you hear please leave a review by clicking here
     
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    • 13 min
    TikTok Advertising Platform is Now Open

    TikTok Advertising Platform is Now Open

    Spencer and Kevin talk about Kevin's first impressions of TikTok Ads, which targeting options are available, and who will benefit the most from running ads currently.
     
    Highlights
    All about TikTok Running Ads in TikTok Start running ads in this platform What are the ad types Categories at TikTok Optimization and split test for TikTok   
    Links and Resources from this Episode
    paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ TikTok Back To Business Program: https://www.tiktok.com/business/en/back-to-business-program

    Review, Subscribe and Share
    If you like what you hear please leave a review by clicking here
     
    Make sure you’re subscribed to the podcast so you get the latest episodes.
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    • 25 min
    Growing a Business with Online Advertising

    Growing a Business with Online Advertising

    Kevin and Spencer talk about some things to consider when growing your business through online advertising such as Facebook, Google, and Instagram Ads.
     
    Highlights
    Paying ads Growing your business Retargeting audiences Running ads  Understanding your metrics Using multiple ads platforms  
    Links and Resources from this Episode
    paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/

    Review, Subscribe and Share
    If you like what you hear please leave a review by clicking here
     
    Make sure you’re subscribed to the podcast so you get the latest episodes.
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    • 17 min
    Optimizing Campaigns Across Facebook and Instagram for Balanced Traffic

    Optimizing Campaigns Across Facebook and Instagram for Balanced Traffic

    Kevin and Spencer share how to improve your campaigns by structuring them to give more balanced traffic across the ad placements rather than FB Mobile Newsfeed getting most of the traffic in Automatic Placements.
     
    Highlights
    How you might be hurting yourself Videos ads Instagram and Instagram Stories Looking at stats People reached with Instagram Starting a new campaign Facebook stories and Instagram stories


    Links and Resources from this Episode
    paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/

    Review, Subscribe and Share
    If you like what you hear please leave a review by clicking here
     
    Make sure you’re subscribed to the podcast so you get the latest episodes.
    Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

    • 12 min
    Campaign Budget Optimization VS Non-CBO

    Campaign Budget Optimization VS Non-CBO

    Kevin and Spencer talk about the merits of not using Campaign Budget Optimization.
     
    Highlights
    CBO vs. Non-CBO Running CBO Campaign Budget Optimization Running small campaigns Not using CBO Benefits of the CBO Improving campaigns


    Links and Resources from this Episode
    paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/

    Review, Subscribe and Share
    If you like what you hear please leave a review by clicking here
     
    Make sure you’re subscribed to the podcast so you get the latest episodes.
    Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

    • 10 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

marzulloassociates ,

Great show!

Super excited about this show! Just found it and we’re getting ready to implement a paid media strategy for our business. Learning a lot from Kevin and Spencer.

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