Scale My Ecommerce Store

Catherine Langman
  • 5.0 (6)
  • MARKETING
  • CADA SEMANA
Scale My Ecommerce Store

When you are deep in the day to day hustle & grind of running your online store it’s hard to know where you should focus your efforts to grow your business. That’s where the Scale My Ecommerce Store podcast comes in. Cath Langman shares her decades of experience creating and scaling profitable eCommerce businesses, faster and with less overwhelm. From sales automation to nailing your new product launch, irresistible Facebook advertising to creating a slick website that converts. Each week Cath shares bite-sized morsels of practical information that can be easily implemented to scale your eCommerce business - faster. The only Ecommerce podcast you'll ever need!

  1. HACE 4 DÍAS

    How To Attract More High Value Customers To Your Online Store

    Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media.    And then some customers will visit your website multiple times over several weeks, and maybe hang around on your email list for months, before they finally decide to buy during a major sale event.   On the one hand, this is why we do things like retargeting ads and use email popup forms to invite website visitors to subscribe, so that you can follow up with them after they leave your website.   But still…what gives?    The other day, I had the most interesting conversation with someone about this exact scenario, and I discovered that there is, in fact, a whole lot of data about these two very distinct buyer types.   So, whilst the current economic environment is making many consumers rethink and pull back on their spending, this isn’t necessarily true for all consumers. Bucking the trends of frugality and motivated by a desire for quality brands, these top spending consumers are driving discretionary spending and creating a fast lane in what has really become a two speed economy.   I think it goes without saying that all of us want more of those top spending customers, who make quick purchase decisions when they discover the right brand for them, and less of the ones who dilly dally and hang around for weeks or months until they get a big enough discount!   Episode’s Show Notes: https://www.catherinelangman.com/episode-247/   Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   https://productpreneurmarketing.com/lets-talk  https://www.catherinelangman.com/christmas https://www.catherinelangman.com/free-coaching-session/     Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube

    25 min

  2. 15 OCT

    How One Baby Brand Transformed an Industry and Grew Exponentially

    What do you do when you’ve just given birth to your first baby, it’s the middle of Covid lockdowns and you’re struggling with mastitis and can’t feed your baby?   Well, if you’re my guest today, you invent a new product that takes the market by storm!   Today on the show, I’m joined by Elysia, founder of Meke Baby, an incredibly innovative portable breastmilk warmer.   Elysia essentially created an entirely new product category in the market. In our conversation today, she described everything from the moment of inspiration, through the design, prototyping and testing phase, her launch to market and how she’s scaled her business.   In just 18 months, she’s grown rapidly, now with a substantial team, launching new products and expanding internationally!   I know you’ll enjoy this story, so without further ado, let’s welcome Elysia to the show.   Episode’s Show Notes: https://www.catherinelangman.com/episode-246/   Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   https://productpreneurmarketing.com/lets-talk  https://mekebaby.com/ https://www.instagram.com/mekebaby.au/?hl=en https://www.facebook.com/mekebaby.au/     Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore

    36 min

  3. 8 OCT

    Use This Simple Daily Framework To Create Profitable Growth

    Recently I was chatting with one of my past Mastery clients who I now count as a good friend and she was telling me about one of her stockists, an ecommerce retail store in a very specific niche.   This online store had been given some bad advice about scaling her business, particularly about Facebook ads.    It was such damaging advice and nearly sent the poor woman bankrupt!    The conversation got me to thinking a lot about two things:   1. What are we all optimising for in our business? Growth? Profitability? Time? These are opposing forces and you can't maximise them all at the same time. And 2. A lot of business owners just don’t figure out a way to pay themselves. Sometimes this is a lack of knowledge around managing cash flow and generating profit. Sometimes it’s a conscious decision to delay the payday to some potential future date when a big vision is realised and, perhaps, the business sold, and to keep reinvesting every possible dollar in the business towards that end goal.    Building a business with predictable, profitable growth can feel obvious in theory... but is often overwhelming in execution.   Getting caught up in that ‘growth at all costs’ mentality often results in an entrepreneur constantly chasing shiny objects. Jumping from one expert or program making big promises to another, without actually taking the time to learn the fundamentals of business.   Or without realising that the fastest way to growing a successful business is a lot like getting fit – it takes dedicated practice and repetition with constant improvements over time.     What is actually required in business is a simple daily framework for planning and executing profitable growth, that you practise every day.     Episode’s Show Notes: https://www.catherinelangman.com/episode-245/   Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   https://www.catherinelangman.com/getmoresales https://productpreneurmarketing.com/lets-talk      Other Ways To Enjoy This Episode:   Listen on Apple Podcasts Listen on Spotify Youtube

    31 min

  4. 1 OCT

    How The Waste-Free Home More Than Doubled Their Growth In 6 Months

    When you first launch a business, everything feels new and shiny and exciting. But also slightly terrifying and overwhelming because you don’t know anything about growing a business yet.    But when you learn the right skills to drive growth, and you start to see the results of your efforts and feel more in control of the outcome, that’s when confidence comes.   I love sharing these stories of growth and transformation, and today I have an impressive one to share with you!    Shayna Stalker is the founder of The Waste-Free Home, a New Zealand based eCommerce store selling really beautiful, high quality, eco-friendly products for the home.   In the last 6 months, Shayna has grown her business by more than double, plus she’s been able to work on designing and producing an exciting new range of her own products.   On top of that rapid growth, Shayna has also mastered a bunch of new skills and has a new, much deeper understanding of what drives her business growth, which is incredibly empowering.    Tune in to hear Shayna’s story >>   Episode’s Show Notes: https://www.catherinelangman.com/episode-244/   Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Free Growth Strategy: https://productpreneurmarketing.com/lets-talk https://thewastefreehome.co.nz/ https://www.instagram.com/thewastefreehome/ https://www.facebook.com/thewastefreehome/   Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!   Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube

    37 min

  5. 25 SEPT

    How A Giveaway Can Help Sell More Product In Your Online Store

    There are a tonne of things you can do to help grow your customer base in your eCommerce business.    Strategies that increase credibility and trust, like social proof, media coverage, awards or being stocked in well-known retail stores. Or risk-reversal strategies like money back guarantees, free shipping and the like.   But, what about running a giveaway or a competition?    This strategy actually fulfils a couple of purposes: it helps you to grow your audiences of potential customers, AND it can help increase the number of customers who try your product and ultimately buy from you.   So in this episode, I’m going to share a few different ways to approach this strategy so that you can maximise the positive impact on selling more product and growing your business.   Episode’s Show Notes: https://www.catherinelangman.com/episode-243/   Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Free Growth Strategy: https://productpreneurmarketing.com/lets-talk   https://www.catherinelangman.com/launch/

    31 min

  6. 19 SEPT

    How To Make Money In Your Online Store: Social Media Vs Email List

    What if I told you that you’re just one email away from boosting your revenue by thousands! The moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers, or that fleeting dopamine hit you get when a piece of social media content gets a flurry of likes, is the moment when your business will truly take off.   I know, I know – I sound like a broken record, but your email list is really THAT important! You might feel like it takes too long, you've tried everything, or you would rather focus on your social media. Well if that rings true to you, I'm here today to challenge that mindset and help you recognize the incredible value of email marketing.   In this episode, I share all the reasons why your email list should take centre stage over your social media followers. While social media is great for organic marketing, having a large following doesn't always translate into revenue. Whereas, your email list is your direct line to your audience of buyers where you get to make a bigger impact on the market all while scaling your unstoppable eCommerce business! Honestly – what more could you ask for?!   Episode’s Show Notes: https://www.catherinelangman.com/episode-242/   Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Free Growth Strategy: https://productpreneurmarketing.com/lets-talk   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube

    33 min

  7. 11 SEPT

    "I Hired A French Chocolatier!" The Sweet Success of Building A Food Brand

    I’m sure we can all agree that building a business is hard work. As my Gran used to say, if it was easy, everyone would do it.    But, when things get hard, or when we try things that don’t work out how we want them to, it IS hard to persist towards achieving your big goals and vision.    My guest on the show today is Lisa Munro, founder of Happy Tummies. Lisa’s business started with the goal of making life easy for families with kids that have allergies. In that endeavour, she’s tried many different strategies to grow so that she can help more and more kids with allergies, but a lot of the time things don’t work out or are just a plain hard slog with little reward.   But Lisa remains the most persistent, determined and motivated entrepreneur I know. And testament to her approach is the success she has achieved.   Now, Lisa owns a warehouse with a commercial kitchen, has a team working for her – including a French chocolatier, has developed her own brand range of allergy-free foods that now make up 25% of her turnover, and she keeps growing at a fast clip year on year!    Tune in to hear Lisa’s story! Episode’s Show Notes: https://www.catherinelangman.com/episode-241/   Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Free Growth Strategy: https://productpreneurmarketing.com/lets-talk Website: https://happytummies.com.au/ Instagram: https://www.instagram.com/happytummiesptyltd/ Facebook: https://www.facebook.com/happytummiesptyltd/ Tik Tok: https://www.tiktok.com/@happytummiesptyltd     Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube

    38 min

  8. 5 SEPT

    Why This Simple Ad Strategy Is Boosting Results For Ecommerce Brands

    The other day, I read the report a business buddy received from their ad agency. It said “this traffic ad isn’t converting but the traffic is good because it’s feeding your retargeting campaign.” Only, there was no retargeting campaign!! And frustratingly, my friend just had no idea, because she hadn’t taken it upon herself to learn anything about how those ads should work. This scenario happens all too often, and is precisely why I am such a huge advocate for education.  Even more frustrating, is the fact that what’s working with ads now is not what worked even 6 months ago, and keeps changing rapidly.  So today on the show, I’m going to share ONE Meta ad strategy that ALL eCom businesses should be utilising right now, no matter if they are a start-up or a 20-year-old multi-million-dollar brand.   Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Workshop: https://www.catherinelangman.com/workshop Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

    27 min
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When you are deep in the day to day hustle & grind of running your online store it’s hard to know where you should focus your efforts to grow your business. That’s where the Scale My Ecommerce Store podcast comes in. Cath Langman shares her decades of experience creating and scaling profitable eCommerce businesses, faster and with less overwhelm. From sales automation to nailing your new product launch, irresistible Facebook advertising to creating a slick website that converts. Each week Cath shares bite-sized morsels of practical information that can be easily implemented to scale your eCommerce business - faster. The only Ecommerce podcast you'll ever need!

Información

  • Creador
    Catherine Langman
  • Años de actividad
    2020 - 2024
  • Episodios
    250
  • Clasificación
    Apto
  • Copyright
    © Copyright Productpreneur Marketing 2024
  • Mostrar sitio web
    Scale My Ecommerce Store

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