Checked In with Splash

Splash
  • 5.0 (20)
  • MARKETING
  • CADA SEMANA

Welcome to Checked In with Splash. Consider this your VIP backstage pass to learn from experts about how to create meaningful experiences that drive ROI, boost engagement, and tip the scales in your favor. 

  1. 27 AGO

    How to Choose the Right MarTech Tools for Event-Led Growth

    Event-led growth can deliver impressive business results, but only when it’s supported by the right technology.  In this episode, Haley Kaplan shares Splash’s framework for selecting tools that enable a scalable, measurable, and sustainable event-led growth strategy. You’ll learn the four capabilities every event platform should have, along with the key integrations you need to connect your events to the rest of your marketing ecosystem. Tune in to learn: How to make events scalable with repeatable templatesThe four non-negotiables in any event tech stackWhat real-time visibility looks like in event dataEpisode outline: (00:00) Meet Haley Kaplan (02:11) What is event-led growth and why it works (06:48) Why your tech foundation makes or breaks success (09:19) The 4 capabilities every event tech stack needs (21:16) Integrating with your MarTech tools (25:58) How to evaluate event tech (32:51) Using event data to prove ROI and impact ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you. Enroll in The Event-Led Growth Masterclass & Certification:  https://utm.io/ui3Ng Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

    41 min

  2. 13 AGO

    5 Tips to Accelerate Your Career with Event-Led Growth

    As technology evolves, events remain one of the most effective ways to connect people and drive business results.  In this episode, Hayley Kaplan discusses how event-led growth (ELG) helps marketers transform their events from occasional marketing activities into powerful revenue drivers. She shares Splash’s proven framework for creating an ELG strategy, plus five practical tips to help you stand out as a leader in event marketing.  Mastering ELG will position you as a key player in your organization, help you stay agile,  and set your career up for long-term success. Tune in to learn: Ways to integrate events across the entire marketing funnelThe difference between good and great event marketersHow to prove ROI and show event impactEpisode outline: (00:00) Meet Haley Kaplan and Zach Napolitano (01:34) Rethinking events as full-funnel revenue drivers (05:17) How to diagnose gaps in your pipeline (07:42) Matching the right event to the right goal (12:45) Getting sales buy-in with one strategic event (16:33) Mastering event-led growth for your career (18:25) What to expect from Splash’s ELG certification course (30:21) Top 5 career tips for event marketers ___________________________________________________________________  If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you. Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/uiJMF  Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com  Tell us what you thought about the episode

    37 min

  3. 30 JUL

    How to Design a Winning ELG Playbook with Matt Heinz & Kate Hammitt

    Events aren't random acts of marketing, and they shouldn't be treated that way. In this special session, recorded live at Cvent CONNECT, Matt Heinz, Founder of Heinz Marketing, and Kate Hammitt, VP of Marketing at Cvent and Splash, share their framework for launching a successful event-led growth strategy. They break down the essential steps for getting started and scaling your strategy through tech and internal buy-in.  Throughout the session, they discuss how companies are leveraging events to accelerate their pipeline and drive real revenue. Tune in to learn: How to build a cohesive event-led growth strategy Proven ways to measure event ROI that will resonate with leadershipEssential technology and processes to scale your event strategy Episode outline: (00:00) Meet Kate Hammitt and Matt Heinz (02:52) The impact of ELG on growth and goals (06:24) Aligning teams around one event strategy (11:21) Mapping events on the customer journey (16:13) Qualities of robust event tech  (20:30) Building your ELG team and playbooks (25:40) Event-Led Growth Maturity Model  (30:17) Getting C-suite buy-in and starting small  ___________________________________________________________________  If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you. Take The Event-Led Growth Maturity Model quiz: https://utm.io/uiHpS  Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/uiHpI  Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com  Tell us what you thought about the episode

    38 min

  4. 16 JUL

    Personalization, Pipeline, and Proving ROI in 2025

    With 2025 at the halfway mark, now’s the time to take stock: What’s working? What’s not? And where should you focus next? In this episode, Haley Kaplan sits down with Camille Arnold, Director of Experiential Marketing at Splash, and Kristen Vesey, Senior Field Marketing Manager at Ramp. They discuss how to fine-tune your event mix, how to use first-party data more effectively, and how to nurture buyer relationships. Tune in to learn: Creative ways to capture meaningful attendee insightsWhy events and content strategy should be connectedTips for cross-team collaboration with sales and CXEpisode outline: (00:00) Meet Camille Arnold and Kristen Vesey (06:47) Lessons from 2024 and what’s changing in 2025 (12:31) Event mix, goals, and strategy (17:56) Nurturing customer relationships (24:23) Post-event strategy and proving ROI (29:17) Capturing first-party data from events (36:04) Trends and innovations to try this year (38:12) How to future-proof your event strategy ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com  Tell us what you thought about the episode

    41 min

  5. 2 JUL

    Part 2: Getting Started with Your Event-Led Growth Strategy

    Smaller, repeatable events are the cornerstone of an event-led growth strategy. But does the fact that they’re smaller mean they’re easier to run? In part two of our event-led growth (ELG) series, Camille Arnold continues her conversation with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to debunk the idea that smaller events require less effort or planning that the rest of the event mix. They discuss what goes into making small events repeatable and effective, and how to balance scaling successful formats with the need to keep things fresh. Tune in to learn: The role of tech in scaling eventsMetrics that matter for small, repeatable eventsTips for aligning ad hoc events with ELG goalsEpisode outline: (00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu (01:06) Why small events aren’t always simple (06:25) Scaling programs without losing interest (09:42) Tools that make a flexible event strategy possible (12:56) Ad hoc events in an ELG strategy ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com  Tell us what you thought about the episode

    18 min

  6. 18 JUN

    Part 1: Getting Started with Your Event-Led Growth Strategy

    What is event-led growth, and how do you know if you’re doing it? In part one of our event-led growth (ELG) series, Camille Arnold sits down with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to explore the question: does a commitment to hosting events mean you're practicing event-led growth? Tune in to learn: What most marketers overlook when planning eventsThe key differences between "just doing events" and using an ELG strategyHow to identify your ICP and build an event strategy that benefits them Episode outline: (00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu (05:12) The key traits of event-led growth (13:08) Understanding attendee behavior (20:52) The impact of events on customer relationships (25:14) Increase engagement through smaller, repeatable events (27:15) The conundrum of attribution  ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

    31 min

  7. 4 JUN

    Everything You’ll Learn in Splash’s ELG Masterclass with Zach Napolitano

    There are marketing courses on everything from SEO to mapping the buying journey, but until now, nothing on event-led growth (ELG). In this episode, host Camille Arnold and course co-creator Zach Napolitano share the story behind Splash’s Event-Led Growth Masterclass and Certification. They discuss why it was created, who it's for, and what you'll learn. If events are part of your growth strategy, this course is your guide for making them measurable, scalable, and impactful. Tune in to learn: How to align your event goals with broader business objectivesMisconceptions about event ROI Why ELG success relies on collaboration across departmentsEpisode outline: (00:00) Meet Zach Napolitano (01:30) Building the Event-Led Growth Masterclass from scratch (07:40) Why this course isn’t just for event marketers (12:07) The first step to building a real event strategy (16:28) Measuring ROI of events (18:43) A sneak peek at the full ELG curriculum and how to access it  ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you. Enroll in The Event-Led Growth Masterclass & Certification: https://elg.splashthat.com/learn?utm_content=elg_masterclass_cert-training_25-06-04_Checked-In_Everything-Youll-Learn-in-Splashs-ELG-Masterclass&utm_prod=SPL&utm_reg=ALL&utm_aud=ALL&utm_eng=ALL&utm_ver=ALLEC&utm_per=ALL&utm_ptype=BA-TOFU&utm_bus=MMENT Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com  Tell us what you thought about the episode

    26 min

  8. 18 FEB

    Here's What Event Marketers Are Focused On in 2025

    In this webinar replay, Splash's Haley Kaplan is joined by Anna Tumanova, Events Marketing Lead at Gorgias. Throughout their discussion, they share tips, trends, and tactics to shape your 2025 events.  Tune in to learn: Key takeaways from event pros on what worked (and what didn't) in 2024Strategies to increase registrations, reduce attrition, and keep attendees engagedBest practices for defining and measuring ROIKey trends expected to shape events in 2025 ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Learn more about Gorgias: https://www.gorgias.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

    51 min
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Welcome to Checked In with Splash. Consider this your VIP backstage pass to learn from experts about how to create meaningful experiences that drive ROI, boost engagement, and tip the scales in your favor. 

Información

  • Creador
    Splash
  • Años de actividad
    2021 - 2025
  • Episodios
    88
  • Clasificación
    Apto
  • Copyright
    © 2025 Checked In with Splash
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    Checked In with Splash

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