Partnerships Unraveled Partnerships Unraveled

Managed Service Providers (MSPs) often struggle with marketing despite their technical prowess. In this episode of Partnerships Unraveled, Andrew Down, the Director of Sales for the IT channel at Vendasta, sheds light on the importance of marketing for MSPs.Andrew shares compelling insights on the common misconception that merely providing content to partners leads to its utilization. Learn how a collaborative effort between vendors and MSPs can drive effective marketing and lead generation, ...

This week on Partnerships Unraveled, we're thrilled to have Jason Beal, VP of Worldwide Partner Ecosystems at Barracuda Networks, share his twenty-five years of expertise on Cybersecurity and Channels. Jason delves into the crucial role of partners in providing SMBs with the necessary cybersecurity solutions, allowing them to focus on their core activities without constantly worrying about potential breaches.We discuss the operational challenges and the immense opportunities available fo...

Struggling with engaging your long-tail partners in your marketing programs? You are not alone. Most channel partners lack the time, resources, and knowledge to market the solutions they offer. We explore how vendors can tailor their support to effectively bridge this gap. Unlock the potential of your long-tail and SMB partners with guidance from the sharp-witted Kathryn Rose, CEO and founder of Channel Wise. Connect with Kathryn on LinkedIn: https://www.linkedin.com/in/iamkatr...

Our esteemed guest, René Bonvani, shares the wisdom from his remarkable channel journey. From his foundational days at Oracle to his entrepreneurial leap with Palo Alto Networks and now his influential role at Battery Ventures, René provides a masterclass on navigating high-tech channels:- How to position a fledgling brand to compete with behemoths- Philosophy of treating partners as equals to internal employees - Important KPIs to track partner success other than revenueTune in and lear...

Uncover the secrets of the telco channel evolution with the astute channel strategist Cameron Olsen:- The shift in channel dynamics following the Intellisys and Scansource acquisition.- How can suppliers track the ROI of their MDF dollars spent on TSDs- Burgeoning opportunities within the SMB market.- Criticality of formal training and leveraging data in the channel._________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channex...

Unlock the secrets to channel partnership success with Craig, the channel strategy virtuoso who transformed Comcast's sales landscape. In this enlightening discussion, we delve into Craig's playbook on fostering valuable channel partnerships in an environment traditionally dominated by direct sales. He opens up about the perseverance required to pitch the channel's worth to internal doubters and how to cultivate trust and mutual growth with external partners. Tune in and discover m...