Cannabis Enlightened

Olas Media
  • 5.0 (1)
  • EDUCATION
Cannabis Enlightened

Dr. Leroy Brady shares enlightening and educational information around the subject of Cannabis. As a San Diego professor of The Business of Cannabis, he seeks to introduce a different point of view.

  1. 5 DAYS AGO

    Leading the Charge : Vision for True Vertical Integration in Cannabis - Alex Freedman

    In this episode of Cannabis Enlightened, Dr. Leroy sits down with Alex Freedman, CEO of Traditional, to dive into his nearly 20-year journey in the cannabis industry. Alex shares his unique transition from a legal background to leading a major cannabis company, offering valuable insights into the power of true vertical integration as a strategy for sustainable growth. He also discusses the significant challenges and opportunities presented by the unlicensed cannabis market, explaining how these factors impact both industry growth and investment potential. This episode is packed with expert advice for cannabis entrepreneurs and investors looking to maximize business success. Alex’s deep understanding of consumer trends, strategic leadership, and vertical integration offers actionable takeaways for navigating the complexities of the cannabis market. Whether you’re looking to scale your business or make informed investment decisions, Alex’s perspective will help you understand what it takes to build a thriving cannabis company and stay competitive in a rapidly changing industry. Hear more episodes - subscribe and follow at OlasMedia.com The key moments in this episode are:00:00:01 - Introduction and Traditional Cannabis Company 00:05:47 - Vertical Integration and Dispensaries 00:08:59 - Product Innovation and Quality Control 00:11:27 - Non-traditional Background in Cannabis 00:14:42 - Impact of Regulations on the Cannabis Industry 00:16:47 - Challenges of Regulatory Structures 00:20:44 - Impact of Illegal Market 00:25:02 - Cannabis as Medicine 00:27:37 - Evolving Consumer Consumption 00:30:09 - Future of Cannabis Industry 00:33:16 - Gratitude and Connection 00:33:42 - Connecting with Alex 00:34:08 - Availability of Products  00:35:07 - Closing Remarks  See omnystudio.com/listener for privacy information.

    37 min

  2. NOV 13

    Childcare Matters : How Community Partnerships Support a Growing Workforce

    In this episode of Cannabis Enlightened, Dr. Leroy is joined by Grant and Maribel McKinze from UFCW Local 135, Candice Finn from March and Ash, and Laurie Han from the YMCA. They dive into the critical topic of childcare for working parents, especially those in the cannabis industry. The discussion explores how companies like March and Ash are addressing childcare challenges through innovative benefits like stipends and partnerships with local childcare providers, offering invaluable support to employees. Tune in for insights on how childcare can boost employee satisfaction, reduce absenteeism, and improve work-life balance in the cannabis sector. Tune in for valuable advice on navigating childcare choices while balancing work and family life. This episode has been sponsored by: March and Ash Don’t forget to follow or subscribe at OlasMedia.com The key moments in this episode are:00:00:00 - Introduction and Sponsorship 00:01:15 - Types of Childcare 00:05:15 - Employee Experience with Childcare 00:08:58 - Union's Role in Childcare 00:13:40 - Impact of COVID-19 on Childcare 00:15:29 - Childcare benefits for employees 00:16:33 - Choosing the right childcare 00:18:24 - Support for families 00:23:06 - Benefits for employers 00:27:58 - Personal experiences with the childcare program 00:30:08 - Childcare Costs in San Diego County 00:31:29 - Employer Assistance for Childcare 00:34:31 - Seeking Childcare Services 00:38:21 - Union Support and Resources See omnystudio.com/listener for privacy information.

    42 min

  3. JUL 22

    Cannabis Retailer and Female Prisoners in Mexico Find a Common Thread

    March and Ash stores might be known in Southern California for feeling more like Nordstroms than a smoke shop. But as the only retailer that has partnered with the YMCA to provide childcare for workers, employs its delivery drivers with unionized wages and benefits, and with its unmatched commitment to bring a storied industry above-board. So it may not be a surprise why Dr. Leroy hit it off with Roberto and Araceli Mareno of Mexico’s Red Thread Project, who have been instrumental in providing incarcerated female prisoners in Mexico with sewing skills and entrepreneurial opportunities.  Follow, Subscribe and hear more episodes, visit Olasmedia.com The key moments in this episode are: 00:00:00 - Introducing the Red Thread Project00:04:27 - Impact and Versatility of Skills00:09:13 - Life-changing Stories00:11:59 - Collaboration with March and Ash00:16:25 - Empowerment and Skill Development00:19:44 - Extending Reach and Selection Process00:21:31 - Age Range and Juveniles in Prison00:27:51 - From Sewing to Red Thread Project00:29:45 - The Meaning of Red Thread Project00:35:17 - Providing Second Chances and Understanding   See omnystudio.com/listener for privacy information.

    41 min
  4. Juneteenth Extra: A Podcast Essay from Dr. Leroy

    JUN 19

    Juneteenth Extra: A Podcast Essay from Dr. Leroy

    Discover the historical significance of Juneteenth and its impact on our nation's legacy. Learn the importance of exercising the right to vote in the upcoming Juneteenth 2024 elections. Explore the celebration of March and Ash 710 and its cultural and historical relevance. Understand the significance of voting rights and civic engagement in honoring Juneteenth ancestors. Uncover the thought-provoking topics discussed on the Cannabis Enlighten podcast, expanding your knowledge in the realm of cannabis culture and history.

    5 min

  5. JUN 18

    Cannabis Private Equity Group: A Journey to Inclusion - Derek Craft

    Treat yourself to the transformative journey of Derek Craft, a trailblazer in the cannabis industry and one of the inaugural recipients of March and Ash’s Cannabis Private Equity Group. In this enlightening episode, Derek shares invaluable insights into the challenges and opportunities encountered by social equity entrepreneurs. Through his brand Derek emphasizes the power of personal connection and authentic storytelling in building a meaningful brand identity. He discusses the essential qualities of patience, commitment, and relentless dedication required to navigate the intricacies of entrepreneurship within the cannabis sector. Joining Dr. Leroy, from The Dodi Connection, Mr. Wowzer delves into Derek's unwavering passion for creating a genuine brand experience. Derek's journey offers profound lessons on the critical roles of knowledge, infrastructure, and financial support in achieving success in the cannabis business. Whether you're a seasoned entrepreneur or exploring opportunities in cannabis, this episode provides essential insights to help you establish a resilient and impactful brand in this dynamic industry. Follow and Subscribe at OlasMedia.com The key moments in this episode are: 00:00:00 - Introduction and 710 Celebration00:01:47 - Cannabis Enlightened Program00:03:00 - Social Equity in Cannabis00:10:16 - Vision for CPEG and Business Support00:14:11 - Challenges in Cannabis Industry00:16:19 - Lack of Access for Cannabis Business00:17:09 - Insights from Former Prisoners00:18:09 - March and Ash's Involvement00:19:27 - Challenges of Entrepreneurship00:22:19 - Brand Development and Background00:31:02 - The Early Days00:34:33 - Connecting with Customers00:39:10 - The Brand Experience00:40:31 - Getting in Touch See omnystudio.com/listener for privacy information.

    45 min

  6. APR 12

    Four Twenty: Behind the Smoke at March and Ash

    An exclusive chat with Kayla Bass and Tonya Aanenson from March and Ash as they uncover the secrets behind impactful 4-Twenty promotions and event planning. From engaging event strategies to exciting surprises for this year's celebrations, this episode provides valuable insights to elevate your event planning game. Don't miss this insider's look as we delve into cannabis marketing and promotions! Plus, exciting news for Stagecoach and Coachella attendees: a new March and Ash dispensary is now open in Palm Desert, CA, just in time for the festivities! #CannabisEvents #4TwentyPromotions #EventPlanning #CannabisEnlightened #MarchandAsh #PalmDesert #Stagecoach #Coachella 🚀 See omnystudio.com/listener for privacy information.

    37 min

  7. FEB 27

    From Activism to Leadership: Guy Rocourt's Cannabis Evolution

    Dr. Leroy is thrilled to introduce Guy Rocourt, the CEO of Papa and Barkley - a leading name in the cannabis wellness realm. Guy's journey from cannabis activism to helming a renowned brand like Papa and Barkley showcases his deep passion and expertise in the field. With a focus on product development and advocating for safe access to cannabis, Guy is a trusted figure in the cannabis wellness community. Join us as we explore his insights on the therapeutic potential of cannabis, his journey to becoming a CEO, and the importance of social equity in cannabis regulations. Gain fresh perspectives and untold insights into the evolving landscape of cannabis therapy with Guy Rocourt on "Cannabis Enlightened." The key moments in this episode are: 00:00:01 - Disclaimer and Introduction00:02:19 - Origin of Papa and Barclay00:05:19 - The Name "Guy"00:09:32 - Education and Career Path00:13:45 - Product Development and Regulation00:14:19 - Legalization and Access to Cannabis00:16:24 - Product Endorsement and Consumer Feedback00:17:35 - Differentiation and Integrity in Product Creation00:20:02 - Cannabis as a Medicinal Solution00:22:01 - Overcoming Misinformation and Racial Bias00:28:03 - The Importance of Staying True to Natural Practices00:29:51 - Honoring Juneteenth and American History00:32:27 - Challenges of Achieving Social Equity00:37:10 - Overcoming Cannabis Shame and 280E Challenges00:42:28 - Empowering Individuals and Advocating for Change00:43:01 - Gratitude and Positivity00:43:34 - Cannabis as a Way of Life00:44:10 - Sponsorship and Acknowledgment00:44:25 - Podcast Production00:44:53 - Conclusion See omnystudio.com/listener for privacy information.

    45 min

  8. JAN 30

    Passion Trumps Degrees: Chris Morsette on Cannabis Success

    Chris Morsette, President and Head of Cultivation at Ember Valley, shares his journey in the cannabis industry and offers insights into cultivation and business operations. He emphasizes the importance of mastering one's craft and learning from experienced growers. Chris discusses the challenges of taxation and the coexistence of the black market and the regulated market. He also shares his vision for the future of the cannabis industry. Podcast Sponsor by March and Ash Listen to more episodes at Olas Media Email us your questions, suggested topics to: dr.leroy@cannabisenlightened.com (Originally aired Date  Jan 30, 2024) See omnystudio.com/listener for privacy information.

    52 min
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Dr. Leroy Brady shares enlightening and educational information around the subject of Cannabis. As a San Diego professor of The Business of Cannabis, he seeks to introduce a different point of view.

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