The Local Marketing Trends Podcast

Great guests but the hosts dont let them talk!

…but this one I love. It’s short, insightful, fun to listen to, and the hosts and guests are insiders with real perspective.

Great podcast for informative, data-driven, and timely analysis on the local media landscape. Their survey data from local advertisers is extremely beneficial to any media, ad tech platform, or agency working to super-serve local businesses.

First of all, know that Borrell Associates collectively, and Gordon and Corey specifically, know their stuff cold when it comes to local media advertising. Their annual SMB survey administered through their media company partners is relevant, timely and accurate. And, it's data no media company I know can get their advertisers to share with them. So, Gordon and Corey are established experts in the data, forecasting, consulting and relevance of local media advertising- across multiple media. That said, are they podcasting experts? No. That's not their primary mode of transmission. Their COMPASS data, their annual LOAC, their consulting and their LinkedIn and webinar shares of data and graphics are how they go to market. Does that mean they shouldn't try a podcast? Not at all. Those who say they shouldn't be doing this seem to me to be the same as advertisers who say 'I already reach my audience with X and Y media, I don't need Z.'. That may be true, but you don't likely find new audiences with the current media you've used for years. And Borrell won't necessarily find new audiences with the GTM channels I referenced above. And, even if you're not looking for new audiences you often need more frequency for your current audiences or could use one more touch point to solidify your relationship with them. So, this podcast may not be for you. But, if you'd like to know more about what local advertisers are saying; if you'd like to hear various viewpoints on multiple media; if you'd like to hear about various advertising strategies or products; or if you just want to sharpen your advertising and media knowledge and expertise, then I submit this podcast is VERY MUCH FOR YOU! I've listened to all four episodes so far, and look forward to more. If you think the podcasts can improve or if you want to hear about something specific, the best way to influence this nascent podcast is to submit a review and help Gordon and Corey know what their audience is thinking.