Pathmonk Presents Podcast

Pathmonk
  • 5.0 (4)
  • MARKETING
  • UPDATED DAILY
Pathmonk Presents Podcast

Candid insights from the worlds top founders & marketers. Join our listeners who get 20 minute insight reports about their businesses...

  1. 2 HR. AGO

    Tailored Marketing Strategies for Health Food Brands | Adam Mayhew from Hive Analytics

    In this episode, we welcome Adam Mayhew, Senior Marketing Account Manager at Hive Analytics, a company specializing in contractual marketing for the healthy food and B2B industries.  Adam shares insights into Hive Analytics' unique approach to marketing, focusing on tailored strategies for businesses with tight profit margins. He discusses the importance of maximizing customer retention, effective lead generation techniques, and the value of personalized outreach in marketing.  Adam also offers advice on staying updated with industry trends and emphasizes the significance of adding a human touch to marketing efforts in an increasingly digital world.

    15 min

  2. 3 HR. AGO

    B2B2G Sales for Transportation Accessibility | Stephen Kuban from The Routing Company

    In this engaging episode, we welcome Stephen Kuban, Head of Growth at The Routing Company.  Stephen shares insights into how The Routing Company is transforming public transit through innovative routing software for microtransit and paratransit services. He discusses the challenges of accessibility in public transportation and how their technology is making a difference for millions of riders. Stephen also delves into their unique B2B2G sales approach, emphasizing the importance of community engagement and thought leadership in the public transit industry.  Listeners will gain valuable insights into lead generation strategies, website optimization, and the role of AI in streamlining operations for remote teams.

    18 min

  3. 7 HR. AGO

    Harnessing Employee Data for Actionable Business Intelligence | Igor Karpovich from Aniline

    Igor Karpovich, CRO of Aniline, joins us to discuss their groundbreaking generative AI platform. Aniline specializes in identifying, analyzing, and categorizing employee perception data, transforming it into actionable insights for businesses.  Igor shares how Aniline's technology acts as a large-scale employee focus group, helping companies understand key issues and pain points. He delves into Aniline's diverse use cases, from B2B sales to risk assessment in M&A transactions. Igor also offers valuable insights on effective website design for lead generation and shares his perspective on leadership in revenue management.

    13 min

  4. 7 HR. AGO

    Guiding Consumers Through Insurance Decision Maze | Karlo König from Kompare

    In this episode, we welcome Karlo König, Head of Marketing at Kompare, Croatia's largest price comparison website for insurance and telecommunication services.  Karlo shares insights into how Kompare simplifies the process of choosing and buying insurance and telecom services, saving consumers both time and money. He discusses the importance of website optimization in their B2B2C model, emphasizing the role of A/B testing and user behavior analysis. Karlo also offers valuable advice on staying updated with industry trends and highlights the significance of continuous learning and innovation in marketing.  This episode is packed with practical tips for marketers looking to enhance their digital strategies and improve customer acquisition.

    10 min

  5. 7 HR. AGO

    Boosting Marketing ROI With Client-Centric Strategies | Emma Nowakoski from Modifly

    Join us as we welcome Emma Nowakoski, Senior Strategist of Paid Media at Modifly, a digital marketing performance agency based in San Diego.  In this episode, Emma shares insights into Modifly's unique approach to digital marketing, emphasizing their focus on customized solutions and data-driven strategies. She discusses the challenges of client acquisition, the importance of website optimization, and the role of emerging technologies in marketing. Emma also offers valuable advice on staying updated with industry trends and the significance of adaptability in the ever-changing marketing landscape.  This episode is packed with practical tips for marketers looking to enhance their strategies and drive better results for their clients.

    16 min

  6. 2 DAYS AGO

    Revolutionizing Analytics for E-commerce Brands | Zachary Rego from Triple Whale

    In this insightful episode, we welcome Zachary Rego, Senior VP of Revenue at Triple Whale. Zachary shares how Triple Whale is revolutionizing e-commerce analytics and attribution for DTC brands on Shopify.  He discusses their mission to democratize data for SMB and mid-market e-commerce businesses, providing powerful insights into marketing attribution, LTV, and profitability. Zachary also delves into Triple Whale's client acquisition strategies, the importance of personalization in website lead generation, and his role in driving revenue through sales, marketing, and partnerships.  Listeners will gain valuable insights into the latest trends in e-commerce analytics, growth strategies, and the future of AI-driven reporting.

    14 min

  7. 2 DAYS AGO

    Data-Driven Decisions in Space Optimization Solutions | Laurel Barrette from NFS Technology

    In this insightful episode, we welcome Laurel Barrette, Marketing Coordinator at Rendezvous Workspace, a division of NFS Technology.  With nearly 30 years of experience, NFS Technology provides cutting-edge hospitality and space management software solutions. Laurel shares valuable insights on their core product, the Rendezvous Workspace platform, which offers comprehensive space management capabilities for various industries. She discusses their strong presence in the legal, financial, and health services sectors, and highlights the importance of strategic partnerships and data-driven decision-making. Laurel also offers practical advice on website lead generation, content creation, and the significance of continuous learning in the ever-evolving marketing landscape.

    16 min

  8. 2 DAYS AGO

    Achieving Growth in Software Development | Jakub Putyło from Inspeerity

    In this episode, we welcome Jakub Putyło, Head of Growth at Inspeerity, a software development company specializing in turning client ideas into beautiful, functional software. Jakub shares insights into Inspeerity's focus on enterprise clients, particularly in the healthcare sector. He discusses their approach to client acquisition, the importance of industry expertise, and strategies for effective lead generation. Jakub also offers valuable advice on staying updated with industry trends and emphasizes the significance of consistency and discipline in marketing efforts. This episode provides a comprehensive look at the intersection of software development, healthcare technology, and growth strategies.

    12 min
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5
out of 5
4 Ratings

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Candid insights from the worlds top founders & marketers. Join our listeners who get 20 minute insight reports about their businesses...

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