100 episodes

Candid insights from the worlds top founders & marketers.
Join our listeners who get 20 minute insight reports about their businesses...

Pathmonk Presents Podcast Pathmonk

    • Business
    • 5.0 • 4 Ratings

Candid insights from the worlds top founders & marketers.
Join our listeners who get 20 minute insight reports about their businesses...

    Mastering Email Marketing for SMBs | Geoffrey Blanc from Cyber Impact

    Mastering Email Marketing for SMBs | Geoffrey Blanc from Cyber Impact

    In this episode, Geoffrey Blanc introduces Cyber Impact as a Canadian email marketing platform specifically designed for small and medium businesses, nonprofits, and government entities. 
    This focus on Canadian organizations is a key differentiator for the company. Geoffrey explains how this compliance focus sets them apart from international competitors. The conversation also covers Cyber Impact's approach to product development and innovation and how they gather feedback from users, prioritize feature requests, and balance the needs of their user base (small businesses, nonprofits, and government entities).
    This is a must-watch episode for all marketers working for SMBs!

    • 23 min
    Insights on B2B Healthcare Marketing | Paul Chernin from Coriell Life Sciences

    Insights on B2B Healthcare Marketing | Paul Chernin from Coriell Life Sciences

    In this insightful episode, we welcome Paul Chernin, Vice President of Marketing at Coriell Life Sciences. 
    Paul sheds light on how Coriell is revolutionizing medication safety, and talks about their innovative approach to ensuring patients receive the right medications based on their genetic makeup. Paul also shares valuable insights on B2B marketing strategies in the healthcare industry, emphasizing the importance of education and adaptability in reaching diverse audiences.
    This episode offers a fascinating glimpse into the future of personalized medicine and effective healthcare marketing.

    • 19 min
    Insights on Growth Marketing in the IT Industry | Rishi Simbudyal from Teqtivity

    Insights on Growth Marketing in the IT Industry | Rishi Simbudyal from Teqtivity

    In this enlightening episode, we welcome Rishi Simbudyal, the Growth Manager at Teqtivity, an innovative IT asset management startup. 
    Rishi discusses Teqtivity unique approach to pricing, integration capabilities, and commitment to customer education. Rishi also shares valuable insights on lead generation strategies, the importance of website optimization, and how Teqtivity is addressing common pain points in the industry.
    This episode is a must-listen for IT marketing professionals and business leaders looking to streamline their marketing strategy and drive growth.

    • 22 min
    Uncovering B2B Marketing Strategies in Healthcare | Adam Rosenberg from Rx Lightning

    Uncovering B2B Marketing Strategies in Healthcare | Adam Rosenberg from Rx Lightning

    In this enlightening episode, we welcome Adam Rosenberg, Senior Director of Marketing at Rx Lightning. 
    On top of sharing insights into how Rx Lightning is transforming traditional medical processes and presenting their effective digital platform; Adam also delves into effective B2B marketing strategies in the healthcare sector, emphasizing the importance of SEO, content creation, and networking.
    This episode offers valuable lessons on combining technology and marketing to solve complex healthcare challenges and improve patient outcomes.

    • 18 min
    Mastering Lifecycle Marketing: Insights from Will Pearson and Brent Cebulla of Scalero

    Mastering Lifecycle Marketing: Insights from Will Pearson and Brent Cebulla of Scalero

    In this enlightening episode, we welcome Will Pearson and Brent Cebulla, co-founders of Scalero, a lifecycle marketing services and software company. 
    With their extensive experience in the field, Will and Brent share valuable insights on using complex marketing tools, optimizing customer communications, and leveraging AI for improved efficiency. They discuss Scalero's approach to solving diverse lifecycle marketing challenges, their unique software offerings, and their vision for expanding into new service areas. 
    This episode is a must-listen for marketers seeking to enhance their customer engagement strategies and streamline their marketing processes.
     

    • 21 min
    Mastering Website Lead Generation for Law Firms | Brandon Lulis from Dickinson Wright

    Mastering Website Lead Generation for Law Firms | Brandon Lulis from Dickinson Wright

    Join us as we welcome Brandon Lulis, Chief Marketing and Business Development Officer at Dickinson Wright, a full-service law firm with over 20 offices and 500 attorneys. Brandon shares invaluable insights on client acquisition, the importance of a strong online presence, and effective marketing strategies in the legal industry. 
    Discover how Dickinson Wright leverages its website and communication channels to build lasting client relationships and showcase their diverse expertise across multiple practice areas. 
    This episode is packed with practical tips for law firm marketing and website lead generation.

    • 14 min

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