People of Packaging Podcast www.packagingpastor.com

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About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
About the Guest(s):
Ginnie Gandy: Ginnie Gandy is the Sales Manager at Channeled Resources Group, a family-owned business that specializes in manufacturing release liners and pressure-sensitive label materials. With three years at the company, Ginnie has risen through the ranks from customer service to sales management, playing a vital role in business development and customer engagement.
Mike Barry: Mike Barry serves as the National Sales Director for Domino North America's Digital Printing Division. With over ten years in the label industry and five years at Domino, Mike has a wealth of experience in UV inkjet printing and coding and marking solutions. He is instrumental in leveraging digital printing technologies to deliver innovative solutions to label converters.
Episode Summary:
Join us in an engaging conversation with Ginnie Gandy from Channeled Resources Group and Mike Barry from Domino North America as they delve deep into the world of the label industry, its evolution, and the pressing need for young leaders today. Recorded at the Tarsus Label Expo office in Rosemont, Illinois, this episode sheds light on how organizations like TLMI (Tag and Label Manufacturers Institute) are making significant strides to engage and integrate emerging leaders through initiatives like the Label Leaders of Tomorrow (LLT).
Ginnie and Mike share their experiences and valuable insights into the pivotal role TLMI has played in their careers, from professional development to networking and opportunities for growth. They discuss the importance of initiatives like the LLT excursions, which provide emerging leaders with an accessible platform for learning and industry exposure, exemplified by the upcoming digital printing tour hosted by Domino in Chicago. With a focus on collaboration over competition, this episode highlights how TLMI fosters a community where shared learning and support are paramount.
Key Takeaways:
* Networking and Career Advancement: TLMI offers invaluable networking opportunities that can catalyze career growth by connecting emerging leaders with industry veterans and peers.
* Importance of Professional Development: Events like LLT excursions provide young leaders with critical professional development sessions that cover both industry-specific knowledge and essential soft skills.
* Industry Engagement: TLMI helps integrate younger demographics into the label industry, making it more accessible and less intimidating for newcomers.
* Community Over Competition: The label industry, particularly through TLMI, emphasizes collaboration, shared learning, and support over competitive sales tactics.
* Accessible Platforms: The creation of events such as the LLT excursions makes it easier for emerging leaders to become involved without the extensive time and financial commitments often required for larger industry conferences.
Notable Quotes:
* "The label industry is rather old, but the attendees of the event… were not necessarily in my demographic." - Ginnie Gandy
* "It takes away the commercialization of these events and it just makes it very relational." - Ginnie Gandy
* "I probably wouldn't be on the career path that I am today or in the position that I am today had TLMI not been there." - Mike Barry
* "Get involved. As soon as I started getting involved in t

About the Guest(s):
Roz Bandy: Roz Bandy is the Vice President of Sustainability for TLMI (Tag and Label Manufacturers Institute). With over seven years in her current role and nearly two decades in the sustainability field, Roz is passionate about environmental leadership. She is also a licensed wildlife rehabilitator, integrating her professional and personal commitment to sustainability and nature.
Alex Abbott: Alex Abbott is an industry veteran with 18 years of experience in packaging and manufacturing. Currently, he is part of the team at Smartsolve, a company pioneering water-soluble adhesive technologies for labels. Alex has a background primarily in rigid plastics and is now dedicated to pushing forward sustainable solutions in the labeling industry.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
Join Adam Peek in this special episode of the People of Packaging Podcast as he delves into the world of sustainable labels with two industry experts—Roz Bandy from TLMI and Alex Abbott from Smartsolve. Together, they explore the innovative advancements in recyclable labels and the significant role these innovations play in improving recycling efficiency and environmental stewardship.
In this engaging conversation, Roz Bandy discusses TLMI's ongoing efforts to promote sustainability within the labeling industry. Highlighting recent collaborations with the Association of Plastics Recyclers (APR), she underscores the importance of labels in the recycling process, particularly for PET containers. Alex Abbott details how Smartsolve has developed the first paper label to pass the APR's design for recycling guidelines, a milestone that promises to revolutionize the industry. They emphasize the need for industry-wide participation and innovation to meet rising environmental standards and fulfill corporate sustainability commitments.
Key Takeaways:
* Impact of Labels on Recycling: Labels, particularly on PET containers, significantly affect the quality and profitability of recycled materials.
* Sustainability Innovation: Smartsolve's water-soluble labels have achieved a breakthrough by becoming the first paper label recognized by the APR for recycling compatibility.
* Collaborative Efforts: TLMI's partnership with APR and efforts to educate the industry highlight the importance of cooperative initiatives in sustainability.
* Extended Producer Responsibility (EPR): EPR laws reference the APR guidelines, stressing the importance for companies to adopt recyclable label solutions.
* Future of Labeling: The discussion emphasizes the need for continued innovation and collaboration across the industry to improve recycling processes and meet sustainability goals.
Notable Quotes:
* Roz Bandy: "85% of the problems in recycling of specifically PET plastic is the label. It can really be detrimental to that recycling process and the end product."
* Alex Abbott: "Our water-soluble paper label and adhesive wash off entirely in the recycling wastewater process, breaking apart like a chain link fence."
* Alex Abbott: "One of the coolest things about businesses is the invisible hand of the economy; it always finds a way. Our solution is part of that innovation."
* Roz Bandy: "Smartsolve has the very first paper label that has ever passed the APR design for recycling guidelines… It's a paradigm shift."
* Adam Peek: "A rising tide floats all

About the Guest(s):
Evelio Mattos, Adam Peek, and Cory Connors are prominent figures in the packaging industry. Evelio Mattos is a seasoned packaging designer and innovator. Adam Peek is known for his work in packaging sales and as a speaker on modern packaging solutions. Cory Connors has deep expertise in sustainable packaging and waste management. Together, they host informative discussions on current trends and challenges in the packaging sector.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
In this episode of "Packaging Today," Evelio Mattos, Adam Peek, and Cory Connors dive into the complexities of sustainable packaging. The show kicks off with a playful banter about the contemporary issues faced by the packaging industry. From conspiracy theories at the Denver airport to the potential banning of single-use plastics, the episode offers a dynamic mix of humor and serious discussions on important packaging topics.
A key focus of the conversation revolves around the environmental impact of different packaging materials. The hosts discuss recent legislative attempts to curb plastic use in New York, scrutinize the switch from air pillows to paper by Amazon, and delve into the potential of bioplastics derived from seaweed and algae. They emphasize the importance of considering various factors like material efficiency, cost, and recyclability when evaluating packaging solutions. Their discussion is enriched with expert insights and lively debates, making this episode a must-listen for anyone interested in the future of sustainable packaging.
Key Takeaways:
* Legislative measures to reduce single-use plastics are complex and often politically charged, requiring a balanced approach to industry needs and environmental concerns.
* Amazon's shift from plastic air pillows to paper void fill raises questions about material efficiency, cost, and environmental impact.
* Sustainable packaging solutions necessitate a delicate balance between protecting the product, lowering the carbon footprint, and ensuring recyclability.
* Innovative bioplastics from seaweed and algae show promise, but their large-scale environmental impact and practicality need thorough evaluation.
* Consumer education and realistic expectations are crucial in the transition to more sustainable packaging options.
Notable Quotes:
* Evelio Mattos: "It's easy to scare people one way or the other, whether it's pro plastic or against plastic, it's all the packaging's fault."
* Adam Peek: "What's the alternative for barbecue sauce right now? Like, it's not like the plastic lobbyist. It's that there's not really an alternative."
* Cory Connors: "The future of sustainability, as far as I can tell, it's the bare minimum packaging being used and something that is fully recyclable."
* Adam Peek: "I'm not concerned with that as a seaweed, you know, as somebody interested in that. We need to be careful not to bring non-native species in."
* Cory Connors: "Every one of these things is going to have somebody on the other side saying always."
Resources:
* Amazon Packaging Policy Update
* Sway
* Notpla
* Aurora Landsberg
* Scotch Cushion Lock
Don't miss this engaging episode of "Packaging Today," where Evelio Mattos, Adam Peek, and Cory Connors delve into the latest trends and challenges in sustainable packaging. Be sure to tune in next week for more insightful discussions

About the Guest(s):
Lisa Huett is the Director of Sustainability at Pretium Packaging, a leading company in the rigid packaging industry. Lisa has an extensive background in commercial sales and sustainability, having played a critical role in Pretium’s acquisition of Alpha Packaging. With over 17 years in the industry, she now leads Pretium’s Sustainability and Innovation division, driving the company’s efforts towards sustainable packaging solutions and innovations across its 25 plants globally.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
In this engaging episode of the People of Packaging Podcast, host Adam Peek welcomes Lisa Huett, the Director of Sustainability at Pretium Packaging. The discussion navigates through Lisa's journey from sales to sustainability and dives deep into the innovative sustainability initiatives at Pretium. They also touch upon global sustainability trends, especially how European Union regulations and practices are influencing strategies in North America. Lisa shares insights into the complexities of packaging materials, lifecycle analyses, and the importance of designing for recyclability.
In the detailed conversation, Lisa outlines the significant role that Pretium Packaging plays in sustainable packaging. With 25 plants operating across various countries, Pretium focuses on materials like PET, HDPE, and polypropylene, which have established recycling streams. The episode emphasizes the importance of holistic evaluations for packaging solutions, where data-driven lifecycle assessments (LCAs) are key. This episode is a treasure trove of information for anyone interested in sustainable packaging, offering practical advice and insights for businesses looking to enhance their packaging sustainability.
Key Takeaways:
* Holistic Approach to Sustainability: Pretium focuses on a full lifecycle analysis of packaging solutions to determine the best materials and practices for sustainability.
* Influence of EU Trends: Sustainability trends and regulations from the EU often make their way to the US, and having a presence in both regions helps companies like Pretium stay ahead.
* Design for Recyclability: Designing packaging for end-of-life recyclability is crucial, including considering components like labels, adhesives, and inks to avoid contamination of the recycling stream.
* Customer Education and Support: Many companies rely on Pretium for guidance on sustainability due to the complexity of regulations and the need for tailored solutions.
* Progress Over Perfection: Incremental changes in packaging, such as incorporating PCR and lightweighting, can significantly enhance sustainability without complete overhauls.
Notable Quotes:
* "I think the LCAs have helped us do that. The issue that we have a lot right now is perception." - Lisa Huett
* "Customers want to be more sustainable and comply with legislation, but they just don't know where to start." - Lisa Huett
* "You have to be material agnostic and approach it holistically. Maybe it's not plastic. Maybe it's aluminum or glass." - Lisa Huett
* "Designing for end-of-life recyclability has to be part of the conversation." - Lisa Huett
* "If we could all do a little bit, I feel like things could be, we could be moving maybe a little bit faster, especially on that recycling part." - Lisa Huett
Resources:
* Pretium Packaging
* Adam Peek on

About the Guest(s):
Kathy Guzman Galloway is the dynamic CEO of Clarity Wizard, well-versed in the art of brand positioning. With over 20 years of experience in the Consumer Packaged Goods (CPG) industry, Kathy has honed her skills through significant stints at PepsiCo, PepsiCo's Frito-Lay division, and Boost Mobile. Her consultancy, Clarity Wizard, focuses on helping brands in various stages of their lifecycle—including startups and well-established companies—find their unique voice and positioning in the market. Kathy is recognized for her unique approach to balancing the core principles of brand positioning with innovative packaging strategies.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
Join us in this captivating episode of the People of Packaging Podcast where host Adam Peek chats with Kathy Guzman Galloway, CEO of Clarity Wizard, about the transformative power of brand positioning and the pivotal role packaging plays in it. Coming to us from Dallas, Kathy infuses the conversation with her unyielding passion and extensive expertise in CPG, making this episode a must-listen for anyone interested in branding, marketing, and consumer behavior.
Throughout the episode, Kathy delves deep into the principles of brand positioning and discusses how packaging serves as the ultimate touchpoint for consumers. Learn how Kathy's background in companies like PepsiCo and Boost Mobile has shaped her consulting career, emphasizing the critical importance of differentiating your brand on retail shelves. Expect to gain invaluable insights on creating a compelling brand narrative, understanding your consumer needs, and designing packaging that resonates deeply with your target audience. Keywords: brand positioning, consumer engagement, CPG industry, innovative packaging, brand differentiation.
Key Takeaways:
* The Power of Packaging: Kathy underscores that packaging serves as the final and most critical touchpoint for consumer engagement, determining whether or not a product gets picked up from a retail shelf.
* Three Core Elements of Brand Positioning: Effective brand positioning hinges on understanding consumer needs, highlighting functional benefits, and expressing a unique brand voice.
* The Role of Authenticity: Kathy advises brands to lean into their authentic identities—whether related to their cultural background or personal beliefs—to create a genuine connection with consumers.
* Bridging Digital and Physical Presence: Attention to packaging details not only enhances physical shelf presence but also reinforces the brand in the digital space.
* Overcoming Market Challenges: Kathy discusses the nuanced decisions brands face in presenting their identities in a way that is both appealing and appropriate to their target audiences.
Notable Quotes:
* "The weight and the importance and the value that that package carries is literally, quite literally the most important thing that you can invest your time and energy in to bring everything to fruition."
* "Every brand has three parts to the puzzle: the consumer's needs, what makes the product different functionally, and what the brand itself brings to the table."
* "It is always better to lean into your voice than to avoid it."
* "[Nature's Nate] might have felt a terrible choice of this bright orange… but it really does its job."
* "It's more about identifying what do I

If you want to pick up your own pair, head over to Sonos.com and check them out!
Here’s what Deciphr.ai thinks I talked about!
About the Host:
Adam Peek is an unboxing enthusiast and packaging expert who is passionate about quality and sustainability in product presentation. Known for his comprehensive reviews, Adam delves into the nuances of packaging design, functionality, and environmental impact, particularly focusing on how these elements enhance the consumer experience. Adam both educates and entertains his audience, sharing insights gained from years of industry observation and participation.
Video Summary:
In this exciting video, Adam Peek takes us through the meticulous and thoughtfully designed packaging of Sonos' new headphones. He explores every aspect of the unboxing process, highlighting the minimalistic and sustainable design choices that Sonos has made. With an engaging and witty narrative, Adam emphasizes how the packaging's simplicity not only protects the product but also enhances the overall unboxing experience.
Adam's detailed review includes a close look at the packaging materials, such as water-activated tape and thermal paper labels, and how these elements contribute to sustainability. By focusing on recyclable materials and minimalistic design, Sonos ensures both ease of recycling and a high-quality presentation. Adam also showcases the versatility of the packaging, which includes features for retail and personal convenience, enhancing the product's appeal in various settings. Throughout the review, Adam underscores the synergy between Sonos' innovative packaging and their acclaimed audio products, making this episode a must-watch for eco-conscious consumers and packaging aficionados alike.
Key Takeaways:
* Sustainable Packaging: Sonos' use of water-activated tape and thermal paper labels contributes to eco-friendly packaging, ensuring all components are easily recyclable.
* Minimalistic Design: The streamlined, die-cut corrugated outer protection enhances presentation while maintaining minimal material usage.
* Robust and Retail-Ready: The rigid setup box is both protective and retail-friendly, offering solutions for both online shipping and in-store merchandising.
* Innovative Inserts: Use of molded fiber inserts and fiber-based materials throughout the packaging demonstrates a commitment to sustainability without compromising on protection.
* Customer-Centric Experience: Sonos' packaging design not only aligns with their brand's aesthetic but also focuses on customer convenience, mirroring the quality of their audio products.
Notable Quotes:
* "Everything about this is completely and totally easily recyclable."
* "So many companies overthink the initial unboxing, and I love the minimalistic nature here that Sonos is bringing."
* "The muted colors and the tones of the box, I think, are great."
* "This will slide in nice into my backpack. I love it."
* "Sonos does an incredible job of putting the music experience first, and they've done a ton of work to make the packaging experience be clean and crisp, just like their sound."
Resources:
* Sonos Website: Sonos
* Adam Peek: LinkedIn
Embark on this unboxing journey with Adam Peek to discover the impeccable intersection of sustainability and design in Sonos' product packaging. Don't miss out on the full episode for more insightful reviews and expert perspectives! Stay tuned for more engaging content from our series.


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