The People, Profits and Purpose podcast is brought to you by celebrated business speaker, coach, mentor, author and thought leader Nick Psaila. In this podcast Nick gets to interview and unwrap his special guests by really understanding what makes them tick. Nick dives deep into the mind and business of his guests on the show, and finds out what their purpose is and how they have created their wealth.
It’s also where Nick gets to share his concepts, tools, hacks and tips to help increase your profits and help you to build your personal and business life UP!
Coaching Conversations - Ep 15: How to Deal with Adversity in your Business.
In this episode of Coaching Conversations, business growth experts Nick and Chris reveal the secrets of good organisation.
Chris is back from a well-earned break and admits, facing an avalanche of work is stressful enough without good systems in place.
Fortunately, Nick has proven advice for effective day planning – the bottom line being, you will be more effective when you prioritise, intentionally focus and most importantly, remove distractions.
Working smarter, not harder is wonderful in theory – but how do you get there when every day is frantic and unpredictable?
Learn a few new tricks in this inspiring episode of “Coaching Conversations” with Nick and Chris ….!
0.25 Welcome to the show and intro (and yes it IS Chris’ birthday today and his kid wanted cake for breakfast… naturally).
3.00 Nick and Chris discuss their own secrets to good organisation.
4.00 Firstly, Nick is all about “time”; business owners generally work 8 – 10 hours a day – and jump back on at night for a few more. Nick believes you must be regimented with your time to avoid burn out and poor health. Prioritise. Get up half an hour earlier. Do yoga. Meditate. Exercise. Whatever it takes. Make yourself priority number one. That’s non-negotiable.
7.00 Me Time. Food Time. Knock Off Time. Nick believes you can get serious work done in 4-7 hours with decent systems and the right people in the business. If not, you need to adjust your timing to be productive.
8.15 Secondly, Nick is all about “tactical”. Can someone else do the job faster? Are you wasting your time and knowledge when you could be doing something more productive? Software programs, calendar management – look at the tools you use to manage your day. Nick likes to work 15 hour days, Tuesday to Thursdays - and this is how he does it!
10.14 How do you work smarter, not harder? Save money – not spend money? Chris talks about the Two “D”s. The first D is “Remove Distraction”. The second is “Discipline”. You can have the greatest systems in place, but if you don’t follow it, you’re in time management trouble all over again!
15.00 If you want to work three days a week, 15 hours a day – you must have discipline. Remove all distractions and apply focus to ensure you get all the priority based stuff done first. Nick factors travel time into his calendar.
17.10 Intentional focus v distracted focus. Don’t be disrespectful of time. Yours and other people’s.
18.05 Elon Musk’s time management philosophy; he manages his day in five minute increments. The dichotomy is that regimentation actually affords freedom.
21.05 Have you read the book “Profit First”? In it, Mike asks how you can achieve double the output with half the time and resources.
23.35 If you have any questions or thoughts on marketing your business or marketing in general, reach out to Nick and Chris (and remember to ask for your free Quarterly magazine …!) firstname.lastname@example.org
It takes discipline to improve efficiency in your business.
How to crunch twice the amount of work into half the time? Remember the reward for efficiency is a win/win for your team and the company – no one says no to extra money or time off, so work towards these goals.
Ask yourself repeatedly, what are you doing with your time? How do you remove distraction? What do you need to enable more discipline? What do you need to plan? Your calendar is your best friend so fill out every working day minute and you will see where spare time is possible.
Time and Tactical. Distraction and Discipline. Focus intently on the basics and get your life back – whi
Coaching Conversations - Ep 14: Marketing Made Easy for your Business.
Are you struggling with marketing? Having trouble generating leads or finding the ideal client? Like to know how to nurture the ones you have?
In this episode of Coaching Conversations, Nick and Chris reveal the Triple M of Marketing…a simple guide used by hundreds of UpCoach clients over the past six years.
Nick has the good stuff on marketing campaigns that actually work… so enjoy and learn how to get the most out of your marketing dollar in the latest “Coaching Conversations” with Nick and Chris ….!
0.25 Welcome to the show.
1.30 Breaking down the “Triple M of Marketing”, it’s origin and how to leverage the “Triple M” so that marketing works for you.
2.55 The three elements provide an easy framework;
Message 2. Market 3. Method. MARKET:
Nick discusses the primary importance of Market. Ask yourself who is buying your product or service. Crunch the demographic as closely as possible. Research tools include using Social Media like Facebook and Instagram.
Have you defined your client avatar because this should be top of the list?
From the red-light district in Amsterdam to local companies selling adult products, Nick talks about targeted messaging.
Your message must connect with the client avatar or you’re simply wasting money. Nick likes the problem/solution approach “Do you need help with” or sharing information “Five things you need to know about choosing a Builder” Target the demographic with an understanding of their day-to-day issues.
11.40 The power of your message must connect with the ideal marketplace. Have you watched a TVC Infomercial lately?
Chris urges you to look at the elements they use to talk directly to their target consumer.
Do you have two avenues of marketing? Nick strongly suggests a “double shot” for maximum impact. Using a Bathroom/Tiling shop as an example, Nick talks about online marketing using Google to Facebook. Offline, free info from an instore expert or complimentary in-home consults.
16.30 From call centres to catalogues, there’s a wealth of great ideas here! Nick illustrates the use of marketing for a Glazier company.
Learn to open conversations with clients by asking about future projects…
18.50 How many “methods” do you use? Remember, more than two make it difficult to measure the effectiveness of your chosen methods. You must test your methods. Use an offline and offline method of delivery if you can.
19.30 What happens if you’re an online business? It all comes down to image quality. Your “message” is the visual – what your product looks like. The description; the right keywords are crucial. Your message IS the presentation!
23.12 If you spend around $30 - $50 a day on Social Media for three weeks, you will have enough trackable data.
23.35 If you have any questions or thoughts on marketing your business or marketing in general, reach out to Nick and Chris … email@example.com
Market… Message… Method.
Nick’s Triple M of Marketing offers a remarkably simple framework for devising and testing your marketing plan.
Profiling your demographic, or client avatar, is high on the list followed by the ease of distilling information into a directly targeted message.
Thirdly, your method should include no more than two ways to convey the “sell”; online and offline so you can test the efficacy of the campaign.
Coaching Conversation - Ep 13: How to get OFF the tools FASTER!
In this episode of Coaching Conversations, Nick and Chris focus on trade-based businesses. How do you plan to get off the tools faster?
Is cash flow the issue? Perhaps you can’t find anyone to do what you do as well as you do it? Or are you simply unwilling to let go?
There are many ways to manage money.
Ideas to help you learn more about finance and accounting. Systems to bring it all together so growing your bottom line becomes a habit.
Money in versus money out – and everything in between, in the latest “Coaching Conversations” with Nick and Chris ….!
0.25 Welcome to the show.
0.53 The big question for owners of trade-based businesses right now? How quickly can you get off the tools? Nick discusses the reasons why you may be unable to give it up….
1.55 Can you reduce your time on the tools incrementally. Work smarter not harder? Book meetings back to back…manage trades more effectively – there’s a lot you can do!
2.35 Nick wants you to consider, how can you be more tactically efficient? Learn to delegate. Hire the right person for the job! Do your people see the business the way you do – and can they communicate that progress back to you when you’re not there?
5.21 And the kicker? If you identify yourself as someone who must be on the tools rather than the business owner, it’s going to difficult to make that vital change. If you can’t let go, you need to look at the systems in place so you can train people up.
7.00 Chris agrees; it’s ALL about systems. Have you spent enough time mapping out the steps? Never assume that people see it through your eyes! Plus, set yourself a time to exit – you need a deadline, not an open-ended “when things work out I’ll get off the tools” mindset.
8.17. How much time should you spend managing your finances and why? Identify now! Are you unconsciously incompetent with money? Or are you conscious that you “don’t know” that you “don’t know”? (ie “I don’t do that, my account does that, right!”) OR are you unconsciously competent; so good that it doesn’t even register?
10.45 Learn how to manage money so it becomes a HABIT. Nick talks through the many ways you can bring yourself up to speed in basic finance and accounting.
12.28 Expenses and how to reduce them. Margins on products, are you breaking even? Profits. You must look at these elements to grow your bottom line! Money in versus money out!
14.00 Do you take time off? And do you feel guilty for doing so? Nick urges you to see the bigger picture. Drop the guilt. If you take time for yourself make sure you don’t spend it working “on” your business rather than “in” it.
Shift your value set – change your perspective and listen to what your body and mind need to function well. Like an Olympian, you get stronger after rest and recovery.
20.00 It all comes down to prioritising your value set. Family… work… lifestyle. Where do you sit? And why can’t you have both? Time to live AND a successful business?
21.00 If you have any questions or thoughts on today’s topic, reach out to Nick and Chris … firstname.lastname@example.org
There’s much to take-away when you focus on working smarter, not harder.
Reducing time on the tools involves crunching your workload into manageable bites and trusting others to share your vision.
Learn how to become “unconsciously competent” so the elements of finance become second nature.
There’s no doubt when it’s work time or “push” time – go hard! But take breaks to re-energise and recover.
Ask yourself. What are you missing out on because you won’t take time off?
Re-prioritise your value set now and re-balance work success with the lifestyle you work so hard to ac
Coaching Conversations - Ep 12: PURPOSE, "FREE" Consultations & Cashflow Tips
In another episode of Coaching Conversations, Nick and Chris discuss the theme of purpose.
What motivates you? What gets you out of bed in the morning (besides the alarm). What puts the spring in your step and the drive-in your attitude to achieve more from your waking day?
Nick and Chris deconstruct how you determine your greater purpose!
When four in five businesses fail, you must make time to work on yourself.
What makes you tick, and by association, will it make your business flourish or flounder?
Enjoy more food for thought with “Coaching Conversations”. Here are Nick and Chris ….
0.25 Welcome to the show.
1.26 Purpose! It is vital in business that you have defined goals or a greater reason to go forward with clarity. What pushes you every day to do your best?
2.00 Nick discusses the importance of having an “adjustable purpose”. In his own life, Nick analyses why certain pursuits are irresistible – from a fascination with Samurai to studying, he connects his years as a toolmaker, his experience in the Wellness sector and 20+ years as a musician.
5.40 Purpose and potential are bed-mates. Mind, heart and spiritual body will unlock potential. Nick talks dedication and process. If the purpose is not shared, it is generally an unknown entity. You need to share in order to achieve!
8.00 What happens when your purpose does not intersect with your passions? Consider that your work IS your purpose! If you’re uninspired with your present gig, the work itself should present as your purpose via the process.
Chris suggests a greater purpose can be found outside your nine to five. How can you define your purpose - both professionally and personally? Can one influence the other?
12.45 Should purpose provide a level of fulfilment? Absolutely! Ask yourself the internal questions and break down those self- realisations. In business, avoid this process at your own peril.
14.35 Your purpose should be ever-changing. Do not allow you or your goals to become stale.
15.00 Lead generation. What is the best lead generation for a service-based business? How do you show someone what you do?
Can you dangle a metaphorical carrot? Nick talks trades and hospitality plus how value-added extras can help “share” your purpose in a service-based industry. How do you leverage your expertise?
19.00 Nick’s cash flow tips are legendary. Take 10 percent of your money and pay yourself first (it’s a good place to start!) Then determine how much cash flow you need per month, and thirdly start the process of saving that cash flow.
You can change your model by changing the saving pattern! Do you have the discipline to create and maintain reserve accounts?
22.10 If you have any questions or thoughts on purpose in business, reach out to Nick and Chris … email@example.com
Unpacking the concept of “adjustable purpose” is as simple as looking inward!
Taking stock of your own personal motivations can clarify what your business purpose should be and how you push forward to achieve your goals. Don’t allow yourself to become stale. Purposes are often ever-changing so embrace the chance to pivot!
Don’t forget to share what you know through the process. This in itself can be very rewarding. And finally, don’t forget to pay yourself first! Being far from indulgent, it is the great leaping point to reaping the purpose you sow and planting seeds of further motivation!
Coaching Conversations - Ep 11: Business Success Secrets with Tony Crossin.
In this very special episode of Coaching Conversations, Chris welcomes special guest TONY CROSSIN.
With a background in airline hospitality in the UK, Tony moved to Australia to join Qantas and operate a successful catering company, combining his favourite things; food, nutrition and sport.
Known as the Up Coach “Finance Guy”, Tony joins the conversation with enormously insightful direction on achieving business goals and creating a life that is meaningful outside of work hours. And that means spilling the beans on morning routines!
Enjoy this special edition of “Coaching Conversations” with Chris and Tony….
0.25 Welcome to the show.
1.40 Special guest; Up Coach team professional, Tony Crossin. Tony is an exceptional business growth expert, former business owner and renowned coach and mentor….
4.55 Using Chris and Tony’s combined years of business experience, how you can short cut through the business agony? What’s the secret to running a successful business? (Tony agrees, having a great coach is fundamental!)
6.15 Tony expands on his Top 5:
Be really clear about your “why”. What is your purpose? Are you really good at sales? If not, hire someone who is. Know (and measure) your numbers. Be a great leader – not just a great boss. Be ready for anything and everything. Be prepared to change. 12.20 So how do your optimise your talents across Tony’s Top 5? Are you making a contribution to each of these areas every week? Check-in with yourself. Task yourself with small steps towards improvement and the payoffs will be there in the future.
14.05 Learn from memorable successes, no matter what your perspective. Tony details the case study of a retailer deep in debt, accrued over a decade of poor decisions, errors and business lethargy.
Turning a business around and bringing it back to life is possible with the right guidance! Educate yourself. Find direction. Become accountable.
17.25 Following good business principles is still paramount to success. Practise the Top 5. Outcomes will change and move when you shift your mindset.
18.15 Can you identify the “deadwood” in your business? Do you need to restructure your team so you employ only the people who really want to contribute? Diversify into new markets… target a new customer profile… whatever it takes to deliver a profit. Stick with it. A significant change is coming because you’ll understand what the key metrics are to run your business successfully.
20.05 Less stress, less anxiety and more time to enjoy life outside of the business. Isn’t that what it’s really all about?
20.25 Morning routines are powerful. How do you motivate and prepare yourself for your day? Tony commits three hours of his day, to “me time”. How does he do it? Schedule an “arrangement” with yourself so you get the best from yourself every day.
Sleep, hydration and exercise should feature heavily, early in your day, every day. Consider a fasting schedule twice a week. Rituals are important. Focus creates change!
Keen to know more? Reach out…. firstname.lastname@example.org
The best things in life rarely change. And that includes classic business principles.
Re-imagined into Tony’s Top 5, you now have a blueprint for holding yourself - and your team – accountable for moving towards success.
Remember to be really clear about your “why”. What is your purpose?
If you’re no good at sales, hire someone who is! Know (and measure) your numbers…. and be a great leader – not just a great boss.
And here’s the kicker… be ready for anything and everything. Prepare to pivot. Learn to view your business and your clients, from a new perspective.
Because when businesses know when, and how, to change direction, there are fewer limits to their success.
Coaching Conversations - Ep 10: Time Management Secrets & Bigger Picture Thinking
EPISODE IN BRIEF
In this episode, Nick and Chris crunch the nitty-gritty of time and priority.
We all have a limited supply, but time is easily squandered when we are paralysed with uncertainty.
If you’re struggling with your business vision and the “pivot” is harder to action as the months click over, Nick has great advice on how you can change your perspective.
Re-inventing and adapting is key. What do you really want from your business as the world moves into this “new normal”?
There’s a lot to unpack in the latest episode of “Coaching Conversations”…
0.25 Welcome to the show.
1.25 In business, managing your time effectively is enormously important. How much do you delegate? How do you manage your clients and can you crunch five days of work into three and a half days?
3.36 Reach out to your clients after midday. Segment your early mornings so you have “me time” and try not to book appointments when you know you traditionally require family time. Flexibility is important but so too is prioritising and tightening your calendar.
5.49 Many business owners struggle with fluidity. When you’re on that raft, you have to work with the ebb and flow of the daily workstream. Don’t be static; you need to shift and adapt.
7.10 Inside the boundaries of the pandemic, how are you focusing on your business? Nick advises you to push forward as hard as you can and be the competitor that everyone is trying to catch. It’s all about perspective – whether you’re locked down and online Melbourne… or pivoting in hospitality in Sydney.
9.00 Focus on a new model. Nothing will ever be the same in business again. Nick parallels accepting industry change in the hospitality and the entertainment sectors, including the way restaurant owners modify menus and musicians adapt their talents to teaching online. Adapt what you do by changing your perspective.
11.00 Keep your head occupied. Make yourself some real, achievable goals – personal as well as professional.
12.00 Have you dared to look 12-24 months into the future? Model adaption is vital when you can no longer count on sales projections.
14.15 Get serious about what’s ahead because this global crisis that has changed everything as we know it.
Get out. Or Reinvent. Or Adapt.
One hundred years from now industries around agriculture, fast food and transport will be unrecognisable. Change is coming.
16.25 What do you really want from your business? An accumulation of wealth or secure happiness? Was greed ever good?
19.55 Where are your priorities in the greater picture? Consider what are you chasing and the eventual outcome.
Life is short.
If you’re interested in re-tooling and adapting your business reach out to Nick and Chris at email@example.com
Shifting your focus to adaption and re-invention now, will save a lot of heartaches as we continue to wade through pandemic waters into the New Year.
Remember to prioritise your work and private hours. Flexibility is important when delivering clients a premium experience, but your headspace and relationships with those dearest to you must also be honoured.
Get serious about tightening your calendar.
Working smarter, not harder is a clever mantra – one that involves looking forward to the next 18 months and making the hard decisions. Do you go hard or go home? Is model adaption a realistic option or is it best to abandon the raft altogether?
Learning to look at your industry from a different perspective, will offer up a new direction and with it, an enlightened confidence to move forward.