People vs Algorithms Troy Young, Brian Morrissey, Alex Schleifer

This week, we’re joined by Joe Marchese, operating and build partner at Human Ventures and veteran media exec. We discuss why the obsession with performance marketing has created incentives for many intermediaries to focus on giving the appearance of being responsible for a sale rather than actually contributing to the sale, and how that’s led to short-term approaches that skips the basics of building lasting brands. Plus: What the meting of Kamala Harris says about the direction of news and political campaigns, why Netflix points to a shrinking TV ad market and the perils of operating content and commerce businesses as part of one company.
Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on Twitter
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00:00 Introduction06:09 Netflix vs. Apple TV: The Future of Streaming16:51 The Meme Election24:42 The Role of AI in Media and Advertising35:59 The Evolution of Content Creation Tools38:07 The Cookiepocalypse and Ad Tech Cynicism40:31 Performance Media and Brand Building44:37 Content and Commerce: The Houdinki Case Study51:32 The Future of Digital Media and Monetization58:56 Media Investments and Optimism01:01:00 Good Product

The assassination attempt on Donald Trump was a stress test for the Information Space, and a reminder of just how much the media has changed. You had mainstream news outlets jockeying with individuals holding forth with a collection of expertise, conspiracies, jokes, memes and partisan potshots. Some of it was informative, some of it was hilarious, some of it was infuriating, and much of it was… entertaining? We unpack yet another crazy plot twist and look forward to what it means as the media business girds for what looks very likely to be a return to power of Donald Trump and an ascendent political movement that’s to a large degree successfully vanquished the packaged news media.
Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on Twitter
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00:00 Introduction02:50 Personal Media Consumption Experiences04:13 The Evolution of Media and Information08:08 Trump's Influence on Media and Politics15:13 The Future of Media in a Polarized World26:23 Trump's Media Mastery and Political Impact38:34 Tech's Political Landscape42:44 Big Tech vs. Small Tech44:26 The Role of Media in Politics49:55 The Rise of YouTube as a Podcast Platform53:58 The Evolution of Digital Advertising01:03:51 Good Product

The tidal wave of crap is a reality in the Information Space. This week, we discuss the rules of winning in the Information Space, including why it helps to get into fights, present as authoritative and authentic, and above all else to be willing to be shameless.
Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on Twitter
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00:00 Introduction03:00 Threads and Social Media Dynamics06:16 The Rise of Authenticity11:17 Traditional Media's Role16:19 AI and Productivity32:41 The Role of Hyperbole and Conspiracy Theories34:20 The New Rules of the Information Space42:53 The Importance of Podcasts in Modern Media52:56 Good Product

In this July 4th episode, Alex, Brian and Troy chat about whether life will ever get back to 'normal,' Threads vs. X, gamer saints and AI dogs.
Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on Twitter
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00:00 Holiday Podcast Kickoff00:59 Media Industry: Past, Present, and Future02:55 The Canonized Gamer Boy04:20 The Rise of Viral Fame05:54 Threads vs. X: The Social Media Debate07:41 The Future of Social Media09:08 AI and Surveillance in Everyday Life19:56 The Changing Landscape of War22:16 FigmaCon and the Future of Design24:42 Music Industry's Battle with AI27:12 The Future of Publishing and Media34:15 The Role of Legacy Media38:05 Embracing Change in Media40:31 Summertime Recommendations

Troy and Brian discuss the realist mood in Cannes, the key to good brand events, why hotels need a good playlist and Perplexity serving as an AI boogeyman.
Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on Twitter
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00:00 Introduction04:17 Media Memberships and Loyalty06:48 Hospitality and Technology12:22 Events and Differentiation14:55 Cannes Observations and Reflections18:01 Media Industry Dynamics27:15 Exploring with AI in Paris and London32:30 The Rise of Perplexity and Content Theft36:33 Publishers vs. AI Crawlers41:27 The Future of Media and Distribution46:24 Good Product

Apple has entered the AI fray with a compelling view of using it to remove friction that gets in the way of people want to get things done. The issue arises for those who create that friction by serving as intermediaries.
Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on Twitter
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00:39 Introduction to People vs. Algorithms04:23 Apple's WWDC Highlights10:29 Privacy and Trust in Tech27:30 Microsoft's Rewind Feature Controversy33:33 The Enduring Relevance of the Phone38:45 Advertising Trends and Challenges48:11 The War on the Inbox53:57 Sleep and Technology