Peppered: A Food and Beverage Marketing Podcast

Peppered: A Food and Beverage Marketing Podcast
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Peppered: A Food and Beverage Marketing Podcast

Podcast by Peppered: A Food and Beverage Marketing Podcast

  1. #20 How Appetite Appeal Can Help Grow Your Brand with Jamie Allebach

    28/08/2019

    #20 How Appetite Appeal Can Help Grow Your Brand with Jamie Allebach

    How Appetite Appeal Can Help Grow Your Brand On this episode of the Peppered Podcast, we will be discussing Appetite Appeal. Not only is this one of my favorite topics in food and beverage marketing, but it’s a critical component in growing brands. The LOVE of FOOD is one of the strongest human emotions. Food fantasies—anticipating that special moment. How our imaginations can just run wild. It doesn’t just happen. Appetite appeal has two fundamental driving forces: Science and Art. The Science: Our metabolic need to eat. We need food and liquids to fuel our bodies. Humans have powerful mood-altering neurotransmitters in our brains that activate these senses, which ultimately drives us to eat. To crave. The Art: Unlike the science behind your appetite, the emotional aspect of eating is often driven by art and creativity. We eat with our eyes, ears, and imagination long before we actually taste anything. This is the artistry of creating appetite appeal. Join me as we discuss: The metabolic need to eat How our brains create the impulse or desire to eat Why most hunger and thirst is purely emotional The dopamine effect The artistry tapping into the emotions of appetite appeal We eat with our eyes and imagination Using words and imagery to mimic real-life eating experiences And much more

    15 min
  2. #19 Pork Inspiration with Tara-Ann Dugan (National Pork Board)

    09/08/2019

    #19 Pork Inspiration with Tara-Ann Dugan (National Pork Board)

    Tara-Ann Dugan is the Director of Consumer and Marketplace Insights for the National Pork Board and has more than 12 years of food marketing and research experience, spanning across McDonald’s Corporation, Nielsen, IRI, and Hammacher Schlemmer. She has some great insight not only in the protein category but eating occasions in general. On today’s show we will be taking a deep dive into the wonderful world of pork, meat, and protein. Join us as we discuss: - Changing consumer needs - 9 dinner occasions identified in the new Dinner at Home in America research - Do Millennials and GenZ know how to cook meat? - Perceptions of pork and meat - The role of Retail POS - How has “plant-based” impacted the pork category? - What’s new and innovative in the pork industry? - Transparency

    42 min
  3. #18 Catalina Crunch with Krishna Kaliannan

    02/08/2019

    #18 Catalina Crunch with Krishna Kaliannan

    Krishna Kaliannan is the founder of Catalina Crunch, a better-for-you cereal brand that could be equated to “healthy version” Cocoa Puffs. Hailed as a breakthrough in cereal science, Catalina Crunch has that same “light and crunchy” texture and delicious sweet taste that we all grew to love in our favorite childhood cereals—but, with none of the bad ingredients—and it’s low in carbs. In addition to an exciting brand, Krishna also has an incredible story behind his product, including his health journey with Type 1 Diabetes. On this episode of the podcast, we’ll be discussing: - The story behind Catalina Crunch - Functional foods that taste delicious - Transitioning from online to retail - Competing in a mega-category - And more

    53 min
  4. #17 A Sweet Story of Success with Loren Brill, Founder of Sweet Loren’s

    11/06/2019

    #17 A Sweet Story of Success with Loren Brill, Founder of Sweet Loren’s

    This episode of the Peppered Podcast is with Loren Brill, founder of Sweet Loren’s. Sweet Loren’s is a fast-emerging brand of refrigerated cookie dough—self-described as a clean food company transforming what it means to be convenient and delicious. I love the fact that Sweet Loren’s is extremely indulgent, deliciously sweet —and made with clean, simple ingredients. But more importantly, I love the story behind the brand. When founder, Loren Brill, was diagnosed with Stage 2 Hodgkin’s lymphoma, along with her treatments, she also knew that she needed to change her eating habits. But the one thing she just couldn’t give up were SWEETS. This began her journey on how to satisfy that sweet tooth—with quality, better-for-you ingredients—but without comprising on taste; which ultimately resulted in Sweet Loren’s cookie dough. On this episode of the Peppered Podcast, we’re going to dig deep into food trends, discussing: - The story behind the brand - The challenges of starting a new brand - Scaling-up—quickly! - Why core principles and values matter - The importance of clean, simple ingredients - Why consumers rally behind this brand - And more

    51 min
  5. #16 Translating Food Trends with Dan Follese

    06/05/2019

    #16 Translating Food Trends with Dan Follese

    This episode of the Peppered Podcast is with Dan Follese, executive chef and founder of both Follese Consulting and the Food Trend Translator. In the food and beverage biz, innovation is a powerful influence with consumers and can be a strong driving force for brands. And, most innovation is driven by consumer trends. Knowing what the current trends are and hitting them at the right time, can make or break a food or beverage brand. On this episode of the Peppered Podcast, we’re going to dig deep into food trends, discussing: • The differences between Macro & Micro trends • Translating trends for CPG brands • How foodservice trends inspire retail • How trends impact marketing professionals • Current hot trends • And more

    50 min
  6. #15 A Digital Strategy to Grow Your Brand with Nate Bachynski

    29/04/2019

    #15 A Digital Strategy to Grow Your Brand with Nate Bachynski

    This episode of the Peppered Podcast focuses exclusively on digital marketing and features Nate Bachynski. It seems like everyone today is an “expert” in digital marketing. So many of the food and beverage brands that I come in contact with simply don’t have their digital and social strategies buttoned-up. If you want to learn the basic framework for a digital strategy, on how to grow your brand, tune in to this episode where we discuss: • Consumer Acquisition—the path to purchase • Reach & Frequency • Consumer Targeting • Geographic • Lifestyle • Category • Micro-Targeting • Retargeting & Sequential Messaging • Performance Analysis • And much more

    44 min
  7. #14 The Shifting Share of Stomach with Jeff Metzger

    18/04/2019

    #14 The Shifting Share of Stomach with Jeff Metzger

    My guest on this episode of the Peppered Podcast is Jeff Metzger, President of Best-Met Publishing and publisher for Food World, Food Trade News, and the Mid-Atlantic Grocery Industry Directory. Jeff has been a “go-to guy” for decades for manufacturers, brands, retail executives, buyers, brokers, or anyone who needs to be in the “know” for the grocery biz. If you want to know what’s going on in food and beverage retail, tune in to this episode, where we discuss: Adapting to how and what consumers are eating Where they are purchasing The new role of e-commerce Meal kits and their impact on brands What categories are growing The Millennial and Gen Z effect on retail How private label is affecting brands Who are the hottest retailers? And much more

    43 min
  8. #13 CPG Brand Success with Jim Low

    11/04/2019

    #13 CPG Brand Success with Jim Low

    In this episode of the Peppered Podcast, I’m having a conversation with Jim Low. Jim is the Executive Vice President of Sales & Marketing at Schuman Cheese. He’s also worked at Enjoy Life Foods, a popular better-for-you snack brand and global food giant, Mondelez, where he worked on the Ritz Crackers, Wheat Thins, and Trident Gum brands. On this episode we discuss: • Working with a 4th generation family brand • Innovation within a mature category • Why creativity is so important for brands • The benefits of distinctive packaging • Gaining distribution for new products • Driving trial with consumers • And, a little shop-talk on some of the hottest brands

    46 min
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Podcast by Peppered: A Food and Beverage Marketing Podcast

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