Wharton Marketing Matters

Marketing Matters
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Wharton Marketing Matters

Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs. Hosted on Acast. See acast.com/privacy for more information.

  1. 17시간 전

    Linda Dow Cash, CEO, Two Chicks Cocktails

    Wharton's Dr. Americus Reed is joined by Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC, to speak with Linda Dow Cash, CEO, Two Chicks Cocktails about the background of the brand, the transformation to a ready-to-drink product, the growth and expansion of their footprint, how they set themselves apart from other RTD brands, and more. Hosted on Acast. See acast.com/privacy for more information.

    15분

  2. 17시간 전

    Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC

    Wharton's Dr. Americus Reed speaks with Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC about disruption in the spirit industry, distribution models, the importance of making a real connection with the consumer. celebrity partnerships, the founding of Weber Ranch Vodka, and more. Hosted on Acast. See acast.com/privacy for more information.

    18분

  3. 17시간 전

    Sarah Barrett, Managing Editor at Wine & Spirits Daily

    Wharton's Dr. Americus Reed is joined by Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC, to speak with Sarah Barrett, Managing Editor at Wine & Spirits Daily about wine & spirits sports partnerships. Hosted on Acast. See acast.com/privacy for more information.

    21분

  4. 11월 7일

    Steve Caplan, Adjunct Instructor, USC Annenberg School for Communication and Journalism

    Wharton's Barbara Kahn and Dr. Americus Reed speak with Steve Caplan, Adjunct Instructor, USC Annenberg School for Communication and Journalism, and founder of Message, a strategic communications and marketing firm about political ad spending, impact of influencers on the election, Trump's media plan, and more. Hosted on Acast. See acast.com/privacy for more information.

    31분

  5. 11월 7일

    Paul Hiebert, Deputy Editor of Special Projects at Adweek

    Wharton's Barbara Kahn and Dr. Americus Reed speak with Paul Hiebert, Deputy Editor of Special Projects at Adweek, about ad spending, ad shift to streaming, the impact of political ads, and more. Hosted on Acast. See acast.com/privacy for more information.

    21분

  6. 10월 31일

    Jud Coplan, Vice President, Product Marketing, Airbnb

    Wharton's Barbara Kahn & Dr. Americus Reed speak with Jud Coplan, Vice President of Product Marketing at Airbnb about creative marketing, the Airbnb business model, app development, and more. Hosted on Acast. See acast.com/privacy for more information.

    25분

  7. 10월 31일

    Neil Patel, Founder of NP Digital

    Wharton's Barbara Kahn & Dr. Americus Reed speak with Neil Patel, Founder of NP Digital about his background, digital marketing, Generative AI, search engine optimization, viral trends, and more. Hosted on Acast. See acast.com/privacy for more information.

    28분

  8. 10월 24일

    Peter Adams, Senior Reporter at Marketing Dive

    Wharton's Barbara Kahn & Dr. Americus Reed speak with Peter Adams, Senior Reporter at Marketing Dive about the Musinex ad campaign on Tinder, Milkbone's faux movie trailer campaign, and Walmart's holiday marketing, and more. Hosted on Acast. See acast.com/privacy for more information.

    27분
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Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs. Hosted on Acast. See acast.com/privacy for more information.

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    Marketing Matters
  • 방송 연도
    2021년 - 2024년
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