Performance Marketing Unlocked

Performance Marketing World
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Performance Marketing Unlocked

The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC. From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry.  In each episode, the PMW editorial team interviews top marketers from brands, agencies, trade bodies and platforms to reveal their secrets to success, what good looks like and how to get it right. We discuss what they think is overrated and underrated in the industry, they give us their best practice and attempt the renowned PMW Re-sell Me A Pen challenge. This podcast gives you all the insights, expertise and world-class speakers from the Unlocked event, but available in your pocket all year round, keeping you up to date with the latest and greatest in performance marketing. Listeners can interact with the podcast guests via the bespoke LinkedIn community, PMW Unlocked, where they can send questions, take part in polls and get exclusive insights from previous and future speakers at the Unlocked event.  This is performance marketing, unlocked. Hosted on Acast. See acast.com/privacy for more information.

  1. Is the term 'retail media' already outdated?

    NOV 12

    Is the term 'retail media' already outdated?

    Where will retail media be 12 months from now? Will the UK market finally be as "mature" as the US? Will AI have upended the channel? And will the term itself still be common place? To answer these questions, PMW's Editor Robin Langford (25:00) joined host Joe at Retail Media Summit UK '24. Recorded on the ground at the event, Robin and Joe discuss the channel's top talking points and reveal their biggest takeaways from the day. Interwoven within the discussion are clips from interviews conducted at the Summit with channel experts from the likes of Co-op, WH Smith, Tesco, Boots, The Very Group, and more. Also on this episode, the entire editorial team is in the studio (3:19) to reminisce about last week's PMW Awards 2024, each revealing a favourite winner and a personal highlight from the evening. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Episode breakdown ~ (3:19) The PMW team talk our 2024 awards (25:00) Defining retail media (37:27) What does the future of retail media look like? (44:14) Retail media in the US vs the UK ~ Further reading ~ A moment at Retail Media Summit UK '24 with... Boots Media Group Can retail media deliver a true halo effect this Christmas? Performance Marketing World Awards: all 28 winners announced View from the red carpet: photos from the PMW Awards 2024 PMW Awards 2024: The winner's circle in pictures Hosted on Acast. See acast.com/privacy for more information.

    49 min
  2. A Google MD's take on the AI arms race

    OCT 29

    A Google MD's take on the AI arms race

    What's Google's AI innovation strategy? And how is it responding to social media's impact on the search landscape? On this episode of the Performance Marketing Unlocked podcast, Dyana Najdi (23:56), Managing Director for Google Advertising UKI – leading specialist teams who deliver AI-driven solutions for partners and customers – lifts the veil on how the tech giant strength-tests its AI output and explains why she's not worried about social media's growing search capabilities. Prior to that discussion with Dyana, PMW's Premium Content Editor Jyoti Rambhai (2:59) joins host Joe to dissect the latest IPA Bellwether Report, with a keen eye on the upcoming Autumn Budget, US election, and more. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Episode breakdown ~ (2:59) PMW's Premium Content Editor Jyoti Rambhai discusses the latest IPA Bellwether Report (23:56) Introducing Google's Dyana Najdi (26:53) What's the current state of the search landscape? (43:15) Is there an AI arms race? (51:36) PMW's famous 'resell me a pen' challenge ~ Further reading ~ Google announces additional AI-powered PMax updates for peak season Google shakes up Performance Max ad auctions ahead of peak shopping season Over a third of consumers to reject third-party cookies in Chrome next year IPA Bellwether: UK adpsend freezes for first time in over three years ‘When finances are constrained, that’s when the magic happens’: Adland unfazed by shock UK adspend freeze Hosted on Acast. See acast.com/privacy for more information.

    56 min
  3. Are agencies competing with AI for brands' affection?

    OCT 15

    Are agencies competing with AI for brands' affection?

    Will AI help put an end to the agency vs in-house vs in-house agency debate? On this episode of the Performance Marketing Unlocked podcast, Lydia Hinchliff (16:18), Director of Strategy at performance marketing agency, Journey Further, argues why we shouldn't all throw caution to the wind and hop aboard the AI-train, believing instead that a human-driven, holistic approach to both breaking down marketing silos and building an agency/brand relationship is the best way forward. Preceding Lydia however, is PMW's Editor Robin Langford (2:18), who gives a state of play report for adland as it heads into the famed 'Golden Quarter'. Joe quizzes Robin on the importance of seasonal shopping events, whether or not the opportunities outweigh the risks, who, if anyone, is the king of e-commerce, and more. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Episode breakdown ~ (2:18) PMW's Editor Robin Langford answers four key questions surrounding the need for brands to invest in the golden quarter (16:18) Introducing Journey Further's Lydia Hinchliff (18:19) Is performance moving up the funnel as much as we think? (38:58) Can agencies compete with AI? (49:51) PMW's famous 'resell me a pen' challenge ~ Further reading ~ Agency vs in-house vs in-house agency? The big question that’s divided marketers ‘A litmus test for buying intent’: Can Amazon Prime Day dispel peak shopping season jitters? Nearly half of marketers believe AI will make their companies less dependent on agencies Over nine in ten marketers have experienced selective reporting from agencies Cannes Lions 2024: Creativity isn’t dying, but its ‘big idea’ gatekeepers are losing their grip Hosted on Acast. See acast.com/privacy for more information.

    57 min
  4. Is there really freedom of choice in digital advertising?

    OCT 1

    Is there really freedom of choice in digital advertising?

    What media platforms do marketers prefer to spend on? And using what channels? Perhaps more importantly, how do their preferences align with consumers? On this episode of the Performance Marketing Unlocked podcast, Gonca Bubani (13:04), Global Thought Leadership Director of Media at Kantar, unpacks their latest Media Reactions report, reviewing the findings in an attempt to determine whether or not their really is freedom of choice in digital advertising. Opening this episode however, is PMW's Premium Content Editor Jyoti Rhambai (2:05), fresh off her flight back to London from Boston. Alongside host Joe, Jyoti regales us with tales from her trip to HubSpot's Inbound Conference 2024, revealing the biggest marketing trends talked about at the event and hot takes from industry superstars including Ryan Reynolds and Serena Williams. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Episode breakdown ~ (2:05) A review of Hubspot's Inbound conference 2024 with Jyoti Rhambhai (13:04) Introducing Kantar's Gonca Bubani (24:12) Are marketers paying enough attention to consumers' advertising preferences? (34:09) Is there really freedom of choice in advertising? (44:28) PMW's famous 'resell me a pen' challenge ~ Further reading ~ Amazon, TikTok, Netflix and YouTube crowned advertising’s golden childs X poised to suffer ‘biggest recorded pullback’ from advertisers ever Is AI bridging the gap between performance and creative? Hubspot launches host of AI-powered tools for marketers Hosted on Acast. See acast.com/privacy for more information.

    49 min
  5. Google's latest legal woes and influencer marketing's dos and don'ts

    SEP 16

    Google's latest legal woes and influencer marketing's dos and don'ts

    Creating an identity on social media is becoming increasingly important for brands, and leveraging popular trends like 'Brat Summer' and 'Demure' can be a quick-fire way of making headway in this respect. But it doesn't come without risk, particularly when investing in influencers and creators to send a brand's message out into the world. On this episode of the Performance Marketing Unlocked podcast, Ellie Hooper (16:00), Head of Client at The Goat Agency, outlines exactly how performance marketers can ace their organisation's influencer and social media marketing, whether that be organic or paid. Opening the episode, once again, is PMW's News Reporter Reem Makari (2:45), who has been working day and night to bring you up to speed with Google's latest antitrust trial against the US Department of Justice. Listen as Reem and Joe set the stakes, reveal the biggest takeaways from day one of the trial, and look to the future through some expert analysis. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Further reading ~ Brat summer turns ‘very demure’: how brands can leverage viral TikTok moments The future of affiliate marketing: AI, influencers, and beyond What’s really happening in affiliate and influencer marketing? Everything you need to know ahead of Google’s antitrust trial Google vs. the DOJ day one: what we know so far Hosted on Acast. See acast.com/privacy for more information.

    48 min
  6. Spotify reveals how audio ads can drive performance

    SEP 3

    Spotify reveals how audio ads can drive performance

    Is audio advertising a viable performance marketing channel? The millions of Brits listening to music and podcasts everyday tell us there is certainly an active audience ready to be leveraged, but UK adspend indicates that marketers aren't yet sold on the medium. To convince them otherwise, this episode of the Performance Marketing Unlocked podcast features Ed Couchman (20:19), Head of Sales for the UK and Northern Europe at Spotify. With over 626 million monthly active users, Ed believes Spotify represents why audio advertising is quickly becoming performance marketing's most underutilised advertising channel. Like any good salesman, Ed brought his pitch along with him. From the medium's success in the US to Spotify Ads Manager's litany of case studies, even the most sceptical performance marketer will be hard-pressed to ignore audio's potential. Opening the episode however, is PMW's News Reporter Reem Makari (2:56). Reem joined PMW from a podcasting background and famously adores the practice, so she jumped at the chance to go head-to-head with host Joe for some verbal jousting on why audio ads should demand more marketing dollars than alternative performance channels. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Further reading ~ Everything I’ve learnt about performance marketing and why I’m choosing to ignore it Budweiser Brazil is transforming songs that name-drop its brand into audio ads on Spotify Why brands should be harnessing the power of fandom Spotify’s ad marketplace expands to Asia and Latin America with AI Hosted on Acast. See acast.com/privacy for more information.

    50 min
  7. Ensuring your ads appear in the right place at the right time

    AUG 20

    Ensuring your ads appear in the right place at the right time

    Maintaining brand safety in advertising is becoming increasingly difficult. From ensuring ads are placed within appropriate contexts to preventing wasted adspend caused by overzealous and outdated exclusion lists, modern digital advertising can be a minefield for publishers, advertisers, marketers and brands alike. And following news that X's lawsuit against the World Federation of Advertisers (WFA) will see it close down the Global Alliance for Responsible Media (GARM), brand safety just got even harder to secure. This episode of the Performance Marketing Unlocked podcast features PMW's Editor Robin Langford (2:29), who takes us on a whistle-stop tour of the latest stories from across our news desk, with brand safety a central theme throughout. Touching on Amazon's partnership with Pinterest and TikTok, whether or not Google will have to sell part of its adtech business, and much more. Also in this episode, Fiona Salmon (11:21), Managing Director of Mantis, joins us to discuss how X's lawsuit against the WFA led to the discontinuation of GARM and what the industry can expect with regard to brand safety and suitability going forward. In conversation with host Joseph Arthur, Fiona discloses why she thinks short-terminism isn't going anywhere, how Mantis is trying to help publishers get the most from their ad placements and why AI is the best path forward. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Further reading ~ ‘It seems a bully has won’: Ad industry reacts to GARM’s demise after Musk’s X lawsuit GARM to shut down following Musk's X antitrust lawsuit US court rules Google’s search business broke antitrust laws: What next? Amazon expands in-app shopping partnership to include TikTok and Pinterest WARC: Brand safety tops advertisers’ programmatic advertising concerns Hosted on Acast. See acast.com/privacy for more information.

    44 min
  8. The biggest winners and losers from Google scrapping Chrome's third-party cookie deprecation

    AUG 5

    The biggest winners and losers from Google scrapping Chrome's third-party cookie deprecation

    Chrome will no longer be deprecating third-party cookies before H1 2025. Announced towards the end of last month, the news sent shockwaves through the industry, leaving marketers wondering exactly what the future of data collection is going to hold. Seeking to answer all the burning questions, this episode of the Performance Marketing Unlocked podcast features PMW's Premium Content Editor, Jyoti Rambhai, and News Reporter, Reem Makari (2:41), who join host Joseph Arthur to evaluate the news' biggest winners and losers. Also in this episode, Mike Fantis (20:10), VP and Managing Partner of DAC Group UK, speaks to Joseph about the chain of events that led to Google's decision, provides an insight into what Chrome's 'user choice' cookie feature might entail, and outlines why regardless of the continued access to third-party cookies, marketers still need to be investing in alternative, first-party data driven solutions. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Further reading ~ Google scraps cookie deprecation plans in favour of new ‘user choice’ feature ‘Their plan has failed’: Industry reacts to Google’s cookie u-turn ‘Anyone else tearing their hair out too?’: Adland reacts to Google’s big cookie comeback Hosted on Acast. See acast.com/privacy for more information.

    55 min
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About

The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC. From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry.  In each episode, the PMW editorial team interviews top marketers from brands, agencies, trade bodies and platforms to reveal their secrets to success, what good looks like and how to get it right. We discuss what they think is overrated and underrated in the industry, they give us their best practice and attempt the renowned PMW Re-sell Me A Pen challenge. This podcast gives you all the insights, expertise and world-class speakers from the Unlocked event, but available in your pocket all year round, keeping you up to date with the latest and greatest in performance marketing. Listeners can interact with the podcast guests via the bespoke LinkedIn community, PMW Unlocked, where they can send questions, take part in polls and get exclusive insights from previous and future speakers at the Unlocked event.  This is performance marketing, unlocked. Hosted on Acast. See acast.com/privacy for more information.

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