Performance Marketing Unlocked Performance Marketing World

Is programmatic and digital out-of-home (DOOH) the next big performance channel? This week's special guest certainly thinks so.
This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:25), who reveals PMW's "most ambitious project yet" – the Performance Marketing Roadmap. The 'top secret' four-part project endeavours to answer the four most consequential questions that performance marketers need answered.
Also in this episode, Mo Moubayed (12:07), co-founder and co-CEO of independent OOH verification adtech company, Veridooh, outlines why programmatic and DOOH is the next big performance channel, set to dominate the future of adspend. Further, as with any good start-up, Veridooh has a doozy of an origin story. Mo tells all, revealing how the company was founded, what challenge it set-out to resolve and exactly how it not only survived but thrived during the global pandemic.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
DOOH it better in 2024
“Out of Home can already be used as a performance marketing channel”: Mo Moubayed, Veridooh
Top 5 adtech tools this week: Prescient AI, Awin, Veridooh, System1 and Amplified Intelligence

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Interested in flirting with an AI-powered large language model (LLM)?
This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makkari (2:12), who unpacks the rumours circulating across the industry asserting an incoming integration of ChatGPT into Apple's new iOS 18 upgrade. On the heels of this scuttlebutt, OpenAI has launched ChatGPT 4.0, the LLM's latest version that will be able to communicate (and flirt) with users through a two-way voice chat and video call.
Reem also delves into Google's latest updates to its AI model, Gemini, as the search giant continues to "fully embracing its AI era".
Also in this episode, Natasha Phillips (14:55), an affiliate marketing expert with over 15 years of both brand and agency-side digital marketing experience, joins to discuss the past, present and future of affiliate, partnership and influencer marketing. She reveals the best ways to drive success in the space, the pitfalls to avoid when picking partners and how AI will impact the affiliate ecosystem. Further, Natasha offers a candid reflection on her recent redundancy at cosmetics brand, The Body Shop, outlining how she responded to the laying-off and what her plans are for the future.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
ChatGPT can talk, see and flirt in latest OpenAI update
Apple to integrate ChatGPT into the next iPhone upgrade?
Google is fully embracing its AI era
What’s really happening in affiliate and influencer marketing?
‘The most powerful performance marketing I have experienced’: AI’s impact on affiliate marketing

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Google has set "early 2025" as the fourth (and final?) date for its deprecation of third party cookies on Chrome, following yet another delay announced late last month.
This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:01), who went out into the industry to try and find answers to the key questions that have arisen in the wake of this latest delay. Namely, why did it occur? When can we expect cookie deprecation to actually unfold? And what should organisations do about their first party data solutions in the meantime?
Also in this episode (19:10), Giovanni Pupo, Head of E-commerce Media, Europe at Lipton, joins to discuss the best ways to balance and measure brand and performance, better known as 'brandformance'. Beyond his role at Lipton, Gio is also a University lecturer and host of popular YouTube web-series, 'A Glass of Marketing'.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Will Google now expand its cookieless test to 10% of Chrome users?
‘Enough is enough’: Google’s cookie delay ignites frustration from the ad industry
Google delays cookie phase out until 2025
“Define that creative goal into something you can measure”: how the worlds of brand and performance marketing are merging
4 marketing resolutions for 2024: experts on AI, cookie death and ‘brandformance’

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Adspend grew for a 12th consecutive quarter to open 2024, as identified in last week's IPA Bellwether report. Subsequently, marketers feel the opportunities ahead of them are boundless, with budgets looking strong for the year ahead...but will it all be smooth sailing?
This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makari (1:59), who unpacks the latest IPA Bellwether and reveals exactly where PMW's panel of experts think the biggest marketing opportunities of the future are hiding.
Also in this episode (13:34), Dean Harris, Head of Co-op's Retail Media Network and Claire Trbovic, Partnership Director at SMG, join to discuss the ever-changing retail media landscape. Together, they unpack how to create a successful retail media network, the biggest challenges that come with entering the space, and ensuring you focus on the most important element – the consumer. Not to be missed either, is a 'Resell Me a Pen Challenge' masterclass (39:35) from the pair to round out the show.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Co-op launches UK’s first convenience Retail Media Network
Morrisons uses AI to set ‘personalised shopping challenges’ as part of retail media revamp
IPA Bellwether: contraction in UK main media spend as advertisers risk ‘overusing’ discounts
Understanding consumer behaviour is key: 16 marketers’ takeaways from the latest IPA Bellwether
IPA Bellwether reaction: 16 marketers on using data, AI and the summer of sport to get ahead in 2024
What’s next for 2024:14 marketers on sustainability, growth channels, and other lessons from the IPA Bellwether report

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With Amazon bringing its AI image generation tool to UK shores and doubling down on its investment in AI startup, Anthropic, committing a further $2.75bn to the business, the global e-commerce  landscape is becoming increasingly impacted by AI technology.
This episode of the Performance Marketing Unlocked podcast features both Robin Langford, PMW's Editor, and Ben Marks, Director of Global Market Development at open-source e-commerce marketplace, Shopware.
Robin unpacks the Amazon news further, dissecting exactly what it means for small, medium and large businesses alike. Following this discussion, Ben joins the show to offer some expert insight into why AI is becoming increasingly popular across e-commerce and how SMGs can best begin investing in the technology.
We touch on everything from the importance of hiring people with the right skills and ensuring use of AI promotes efficient scaling, to the need to invest in the technology sooner rather than later and how to expand into new markets. Ben also uses his sales skills to resell us a famously outdated product in PMW's classic 'Resell Me A Pen' challenge.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Amazon Ads brings its AI-powered product image generation tool to the UK
Will the data skills gap hinder marketers’ ability to integrate AI?

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In the wake of our live event PMW Unlocked, which took place in early March and had been monopolising the editorial team's mental bandwidth, we've finally had some time to think about other things these past couple of weeks.
This episode of the Performance Marketing Unlocked podcast brings together the entire editorial team to discuss some of those things, diving into all the latest performance marketing news.
We dissect everything from what Google's launch of Meridian means for the broader Marketing Mix Modelling landscape and whether or not Schweppes becoming the first brand to purchase an ad buy on Netflix will be a success, to how brands can use new platforms to connect with the next generation of consumers and if organisational use of AI will help or hinder the data skills gap.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Google enters the MMM game: Meridian helps marketers find their own 'North Star' metrics
Schweppes first brand to land UK title ad buy for Netflix’s The Gentlemen

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