Persona-lization, not personalization with Jerry Pharr

In a world of SEPs, automated emails, and now AI, it’s more difficult than ever for SDRs to stand out.

Personalization at scale doesn’t seem realistic if you’re working at a large company and reaching out to hundreds of prospects.

Jerry Pharr, Senior Director of Global Sales Enablement at Redis, shares his ideas on standing out with RevOps Therapist and CEO and founder of Greaser Consulting, Jordan Greaser.

Persona-lization, not personalization. What’s persona-lization? 

“Persona-lization or, you know, just relevance based on their role, and industry, and that kind of thing.”

To learn more and hear the rest of his insights, check out this week’s episode!