Personal Financial Coaches: The new battle ground for retail banking customers Sparking Innovation

Who do you trust to provide you with the best advice about managing your finances? The traditional banks clearly feel that they own this space, but the rise of Open Banking and the increasing sophistication of AI has created new money management apps and opened the door to new entrants. In the battle for retail banking customers Personal Financial Coaches (PFC's) are becoming ground zero. Players understand that winning this battle will define who thrives and who may not surv...