31 min

Personalizing Advocacy to Move the Dial With David Lusk Advocacy Help Desk

    • Non-Profit

In this episode, we're joined by David Lusk, Founder of Key Advocacy, as he walks us through how successful organizations are surveying, cultivating and empowering advocates to "Extend the Enterprise." In short, we know there's no one-size-fits-all message for your advocates, so why are many groups employing that same strategy when talking to legislators. Instead, successful groups are evaluating the decisionmaker and picking the right messengers with the right message to get them the commitment they need.

In this episode, we're joined by David Lusk, Founder of Key Advocacy, as he walks us through how successful organizations are surveying, cultivating and empowering advocates to "Extend the Enterprise." In short, we know there's no one-size-fits-all message for your advocates, so why are many groups employing that same strategy when talking to legislators. Instead, successful groups are evaluating the decisionmaker and picking the right messengers with the right message to get them the commitment they need.

31 min

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