Persuasive Campaigns, Movements, and Presentations PERSUASION AND THE PUBLIC MIND

Differences between campaigns and movements.
Persuasive techniques-strategies used for campaigns & movements.
Media coverage of campaigns and movements.
Strategies for effective presentations.
Making strategic decisions.

Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

Resources: Persuasion in the Media Age, by Timothy Borchers (book);

Beautiful Trouble: A Toolbox for Revolution, edited by A. Boyd and D. Mitchell (book);

Prime Time Activism: Media Strategies for Grassroots Organizing, by Charlotte Ryan (book);

The Art of Protest, by T.V. Reed (book);

Roots to Power: A Manual for Grassroots Organizing, by Lee Staples (book)