37 episodes

Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.

Pharma Launch Secrets Evermed

    • Science
    • 5.0 • 6 Ratings

Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.

    How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients

    How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients

    In this episode of Pharma Launch Secrets, Bozidar speaks with Nancy Phelan, senior VP at Indegene.

    • 29 min
    Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes

    Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes

    In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning.

    • 27 min
    AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma

    AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma

    In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc..

    • 36 min
    “Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk

    “Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk

    In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.

    • 30 min
    US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch

    US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch

    In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network.

    • 37 min
    Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?

    Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?

    In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene.

    • 37 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Bilmoore ,

Must listen for Med Affairs!

It was great to hear Meg Heim speaking about Medical Affairs planning and reframing cost as investment - love it

MDW-NYC ,

Outstanding series. Actionable intel.

Pharma launches are critical to the success and growth of companies large mid and small. They are very often make or break, and data show that more than 50% of launches fail to meet projections. This series offers global leaders speaking with Evermed CEO Dr Bozi Jovicevic, a 17-yr veteran of Novartis and Sanofi. Among the things you'll learn to understand better are the differences in launches in the US, EU, and JAPAC.

michaelreader ,

Great Idea

Pharma launch secrets is something that was missing in the market. It’s hard to find resources on this topic beyond classical IQVIA or McKinsey reports. Great idea.

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