18 episodes

Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.

Pharma Launch Secrets Evermed

    • Science
    • 5.0 • 5 Ratings

Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.

    Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster

    Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster

    In this episode of Pharma Launch Secrets, Bozidar is joined by Naomi Fried, CEO, and Founder of PharmStars. If you’re a pharma or startup executive and wondering about how to bridge the pharma-startup gap, this episode could be just what you need to hear. Tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

    • 32 min
    Search Listening: How One Billion Google Health Searches a Day Can Inform Pharma Launches with Julia Walsh, CEO of Brand Medicine International

    Search Listening: How One Billion Google Health Searches a Day Can Inform Pharma Launches with Julia Walsh, CEO of Brand Medicine International

    In this episode of Pharma Launch Secrets, Bozidar is joined by Julia Walsh, CEO of Brand Medicine International. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

    • 38 min
    How to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of Wistia

    How to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of Wistia

    In this episode, Bozidar is joined by Chris Savage, Co-founder, and CEO of Wistia. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

    • 31 min
    Pharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting

    Pharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting

    In this episode, Bozidar is joined by Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting
    If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

    • 47 min
    How to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard

    How to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard

    In this episode of Pharma Launch Secrets, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

    • 40 min
    First-in-Class VS Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL

    First-in-Class VS Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL

    First-in-class medications are often referred to as innovative treatment alternatives. But innovation might scare and push away some HCPs and patients. In this episode of Pharma Launch Secrets, Bozidar is joined by Frank Dolan, Founder, and CEO of ARSENAL

    • 39 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Bilmoore ,

Must listen for Med Affairs!

It was great to hear Meg Heim speaking about Medical Affairs planning and reframing cost as investment - love it

MDW-NYC ,

Outstanding series. Actionable intel.

Pharma launches are critical to the success and growth of companies large mid and small. They are very often make or break, and data show that more than 50% of launches fail to meet projections. This series offers global leaders speaking with Evermed CEO Dr Bozi Jovicevic, a 17-yr veteran of Novartis and Sanofi. Among the things you'll learn to understand better are the differences in launches in the US, EU, and JAPAC.

michaelreader ,

Great Idea

Pharma launch secrets is something that was missing in the market. It’s hard to find resources on this topic beyond classical IQVIA or McKinsey reports. Great idea.

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