2 天前

Pharma Marketing Unleashed: Data Insights, AI Trends, and Patient-Centric Innovation

In this episode of the Pharma Marketing Playbook, we delve into the transformative power of data-driven strategies in the pharmaceutical industry. Join Saumya Prakash and marketing expert Ranjit Sahoo as they explore the evolving role of AI in marketing and patient care, with a special focus on women’s health and customized solutions. Gain insights into how patient-centric approaches are shaping the future of pharma marketing, the challenges of maintaining compliance while embracing innovation, and the critical need for personalized care in today’s healthcare landscape. Don’t miss this engaging discussion packed with real-world examples, cutting-edge strategies, and actionable takeaways for marketing professionals in the pharma industry. Key Highlights:- Data-driven strategies as the backbone of successful marketing campaigns. The role of AI in improving decision-making, patient engagement, and compliance. Women’s health marketing as a growing area of focus, driven by innovation and personalization. How patient-centric approaches and digital transformation are reshaping the industry. Insights into future trends in pharma marketing, blending technology with human connection. Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at: https://multiplierai.co/ About Guest :- Ranjit’s journey began as a Product Executive at Genx Pharma Limited, followed by a role as a Senior Therapy Executive at Intas Pharmaceuticals. He then advanced to Product Manager at Eris Life Sciences, where he demonstrated his expertise in product strategy and market positioning. Ranjit further honed his leadership skills as Senior Manager to Asst. General Manager (AGM) at Cadila Pharmaceuticals, contributing significantly to their growth and success. Currently, he serves as the Head of Marketing at Walter Bushnell, where he continues to lead with innovation and strategic vision, making a significant impact in the pharmaceutical marketing landscape. Contact him at:- https://www.linkedin.com/in/ranjit-sahoo-46147710/ About the host:- Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at: https://www.linkedin.com/in/saumya-multiplierai/

30 分鐘

2024/12/24

Revolutionizing Healthcare: Life Sciences, Bio Medical and Pharma Trends

In this episode of the Pharma Marketing Playbook series, Saumya Prakash interviews Sushmitha Sundar, Head of Life Sciences at the Research and Innovation Center of Hyderabad. Together, they delve into Sushmitha’s inspiring journey in the life sciences field and explore critical topics shaping the future of healthcare and pharmaceuticals and pharma solutions. Dr. Sushmitha shares her expertise and insights on: Innovations in bioengineering, biochemistry, and biotechnology The role of biomaterials and tissue engineering in advancing healthcare The significance of preventive health care in modern medicine The importance of pharma and public health solutions driven by empathy Challenges and breakthroughs in diagnosing diseases How digital health, data analysis, and AI are revolutionizing healthcare and pharma This conversation highlights the interplay between cutting-edge science, technology, and compassionate care. Tune in to gain valuable insights into the evolving landscape of life sciences and the role of AI in transforming the healthcare industry. Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ About Guest : - Sushmitha Sundar is a distinguished leader in life sciences and healthcare innovation.Her career journey is rich and varied, starting as an Academic Associate at the Indian School of Business (ISB), where she advanced through roles such as Research Assistant, Learning Consultant, and Program Manager with I-Venture at ISB. Today, she serves as the Head of Life Sciences at the Research and Innovation Circle of Hyderabad, driving impactful innovation in the life sciences sector. Alongside her professional roles, Sushmitha has been actively involved as a student volunteer with YMCA Singapore and is a member of the Global Learning Collaborative for Health Systems Resilience. LinkedIn :- linkedin.com/in/sushmithasundar About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

38 分鐘

2024/11/30

Pharma Marketing Decoded: Patient centricity, AI, Data, and Beyond

Welcome to an enlightening episode of the Pharma Marketing Playbook! In this episode titled 'Data, Gen-AI and Beyond', host Saumya Prakash, co-founder of Multiplier AI, sits down with the seasoned pharmaceutical marketing leader, Mr. Subhojit Mukherjee. Explore cutting-edge strategies, the impact of emerging technologies, and how data-driven insights are transforming the pharmaceutical landscape. Mr. Mukherjee shares his journey, the role of AI in addressing industry challenges, patient-centric marketing campaigns, and essential leadership lessons. Stay tuned for invaluable insights to stay ahead in the rapidly evolving world of pharma marketing. Key Highlights:- 00:00 Introduction to the Pharma Marketing Playbook 00:41 Guest Introduction: Mr. Subhojit Mukherjee 02:03 Journey in Pharmaceutical Sales and Marketing 04:01 Challenges in Pharma Expansion and New Therapies 07:41 The Role of Technology and Data in Pharma 10:58 Patient-Centric Marketing Campaigns 22:51 Future Trends and AI in Pharma 36:01 Leadership Lessons for Future Pharma Leaders 41:35 Conclusion and Final Thoughts Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ About Guest : - Mr. Subhojit Mukherjee is a seasoned leader in pharmaceutical sales and marketing with a Bachelor’s in Science from Ranchi University and an MBA from Dr. D.Y. Patil Vidyapeeth. He has honed his leadership and financial skills through executive programs at IIM Nagpur and Indore. Starting as a Market Research Executive at Computer Point, Subhojit transitioned to pharma as a Medical Representative at East India Pharmaceutical Works and Cadila Pharmaceuticals. At Emcure Pharmaceuticals, he advanced to Associate Director of Sales and later led as SBU Head of Sales and Marketing at Wanbury. Currently, he is the SBU Head of Sales & Marketing at Akumentis Pharmaceuticals, driving growth and innovation. Subhojit brings a wealth of experience and deep industry insights to navigate the evolving pharmaceutical landscape. LinkedIn :- https://www.linkedin.com/in/subhojit--mukherjee/ About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

43 分鐘

2024/11/22

Leading the Charge: Patient-Centric Healthcare with Data Gen AI in Pharma

In this exciting episode of the Pharma Marketing Playbook: Data, Gen, AI, and Beyond, as she interviews Dr. Crystal Variava, a visionary leader in audiology and the founder of True and Trusted. Tune in to explore Dr. Crystal remarkable career in healthcare, from clinical practice in audiology to strategic leadership and entrepreneurship. Discover her insights on patient-centric communication, the latest advancements in hearing and balance care, and the evolving role of AI and data analytics in pharma marketing. Gain actionable advice for aspiring healthcare professionals and learn how technology is transforming the healthcare landscape. Key Highlights:- 00:00 Introduction to the Pharma Marketing Playbook 00:33 Meet Dr. Crystal Variava: A Visionary in Audiology 02:57 Dr. Crystal's Journey into Audiology 05:07 Challenges in Audiology Practice 09:43 Innovations in Hearing and Balance Care 16:26 Global Trends in Patient-Provider Communication 30:12 Addressing Doctor's Well-being 31:15 Inspiration Behind True and Trusted 32:30 Challenges in Patient-Doctor Communication 34:16 Founding True and Trusted 39:03 The Role of AI in Pharma Marketing 44:08 Future of Healthcare Communication 48:57 Leadership Advice for Aspiring Healthcare Professionals 54:16 Conclusion and Final Thoughts Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ About Guest:- Dr. Crystal is the Founder of True & Trusted, India’s first clinical communication performance company. She holds a Bachelor of Arts in Communication Science and Disorders, a BBA from Harvard Business School Online, and a Doctorate in Audiology from the University of Pittsburgh specializing in hearing and balance-related disorders. A clinical career highlight for Dr. Crystal was when she was federally recognized under the Obama Administration for excellence in patient- centered care. Thereafter, she moved to Mumbai to take on the role as Director of Audiology & Strategic Initiatives for Sonova India. While mobilizing programs throughout India, APAC and ultimately the global market, she noted patterns emerging irrespective of country, culture and healthcare system. This inspired her to create True & Trusted: Leadership in Healthcare to help Providers have effective communications that are patient-centered, purposeful and profitable for today and the future of healthcare. Contact her at :- https://www.linkedin.com/in/crystal-a-variava-au-d-62054a63/ About Host:- Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

55 分鐘

2024/11/09

INSIDE LOOK: How AI is Revolutionizing Pharma! Viral Pandya Tells All!

In this episode of the Pharma Marketing Playbook, Data, Gen, AI, and Beyond, Saumya Prakash, Co-Founder of Multiplier AI, interviews Ms. Viral Pandya Vaidya. Viral, the General Manager of Business Operations at Lupin, shares her inspiring career journey and pivotal moments from her roles at IPCA Labs, Panacea Biotech, Abbott Laboratories, and Lupin. She emphasizes the importance of planning, digital transformation, and collaborative leadership in the pharmaceutical industry. They also discuss the evolving role of AI and data analytics in pharma marketing and the significance of patient-centric strategies. Ideal for young professionals and industry leaders looking to stay ahead in the fast-evolving pharma landscape. Highlights:- 00:00 Introduction to the Pharma Marketing Playbook 01:16 Meet Ms. Viral Pandya Vaidya 02:50 Career Highlights and Pivotal Moments 07:57 Leadership Philosophy and Team Collaboration 11:38 Operational Strategies and Innovations 23:58 The Future of Pharma Marketing and AI 30:06 Advice for Young Professionals 33:36 Closing Remarks and Farewell Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ About Guest :- Viral holds a Master’s Degree in Biochemistry from the Institute of Science and a Postgraduate Diploma in Business Management with a specialization in Marketing from Welingkar Institute of Management. She has enhanced her leadership acumen through the esteemed Executive General Management Program at the Indian Institute of Management, Bangalore. Viral’s career journey is both impressive and inspiring. She began as a Senior Product Officer at Ipca Laboratories and quickly advanced through key leadership roles, including Senior Executive at Panacea Biotech Ltd and Assistant Manager at Abbott Laboratories. Today, she serves as the General Manager of the Business Operations Group at Lupin, where she continues to lead with excellence, driving both business performance and operational innovation. With her deep expertise in business operations, product management, and pharmaceutical marketing, Viral brings invaluable insights on leading large teams, optimizing business processes, and navigating the evolving landscape of pharma marketing. Contact her: - https://www.linkedin.com/in/viral-pandya-vaidya-955a2017/ About Host:- Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

35 分鐘

2024/10/21

Navigating the Future of Pharma: Data-Driven Patient-Centric Solutions with Dr. P. K. Rajput

In this enlightening episode of Pharma Marketing Playbook, join host Saumya Prakash as she converses with industry veteran Dr. P.K. Rajput. Explore Dr. Rajput's exceptional journey from a field officer to a senior vice president at Cadila Pharmaceuticals. Delve into the evolution of pharma marketing with AI and data analytics, strategic insights into global markets, and the shift towards patient-centric approaches. Discover the importance of mental health, regulatory compliance, and the role of digital transformation in shaping the future of the pharmaceutical industry. Gain invaluable leadership advice and learn about the latest trends that are revolutionizing pharma, achieving remarkable results even during the COVID-19 pandemic. Subscribe, review, and share to stay ahead in the dynamic world of pharma marketing. Highlights:- 00:00 Introduction to Pharma Marketing Playbook 01:21 Introducing Dr. P. K. Rajput 03:26 Dr. Rajput's Career Journey 05:16 Evolution of Data and Technology in Pharma 06:27 Impact of COVID-19 on Pharma Industry 09:09 International Market Dynamics 11:31 AI and Data Analytics in Pharma 20:41 Future of AI in Pharma Education 21:32 AI in Pharma: Embrace or Be Replaced 22:10 Key Takeaways for Pharma Professionals 24:34 The Importance of Mental Health in the Workplace 29:27 Challenges and Opportunities for Indian Pharma 31:50 The Future of AI in Pharma 34:11 Personal Insights and Future Vision 39:07 Conclusion and Final Thoughts Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ *** About Guest : - With over 42 years of experience in the pharmaceutical and healthcare industry, Dr. Rajput is a visionary leader, mentor, corporate trainer, and international speaker. His illustrious career spans senior roles at Cadila Pharmaceuticals, where he led divisions in oncology, cardiology, and more, earning recognition as "The Rajput of Cadila." Dr. Rajput’s passion for education and leadership has made him a driving force in bridging the gap between industry and academia. A recipient of numerous accolades, he holds 14 honorary doctorates and is actively involved in nurturing the next generation of industry leaders. As a global ambassador for peace and mental health, his influence extends beyond business, touching humanitarian causes across the world. He is also a prolific author, with works that inspire transformational leadership, and his books have garnered international acclaim. In today’s episode, we’ll explore his insights on leadership in the pharma industry, his journey from a medical representative to Sr. Vice President, and his vision for the future of pharma marketing. We are excited to dive deep into his experiences and wisdom. Contact him at :- https://www.linkedin.com/in/pkrajput99/ About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medalist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

41 分鐘

2024/10/15

Innovate and Lead: Pharma Marketing in the AI Era with Prashant Menon

In this exciting episode of the Pharma Marketing Playbook, Data Gen AI and Beyond, where Saumya Prakash, co-founder at Multiplier AI, hosts Mr. Prashant Menon, a distinguished leader in the pharmaceutical industry. Explore Prashant’s comprehensive journey from field sales to senior management roles across top Indian MNCs like CIPLA and Sun Pharma, and delve into his insights on transitioning through career phases, transforming marketing strategies, and leading organizations. Discover strategic alignments, customer profiling, and the vital role of AI in enhancing pharma marketing dynamics. Gain insights on leveraging technology for superior diagnostics, patient management, and market comprehension. Prashant shares actionable advice for new entrants and experienced marketers on engaging with multi-generational workforces, advancing digital transformations, and harnessing AI for sustainable growth in the pharma landscape. Key Highlights:- Introduction to the Pharma Marketing Playbook Meet Mr. Prashant Menon: A Distinguished Career Prashant's Journey in Pharma Marketing Strategic Alignments and Leadership Initiatives Challenges in Pharma Marketing The Role of AI in Pharma Marketing Advice for New Entrants in Pharma Marketing Closing Remarks and Final Thoughts Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠ ⁠https://multipliersolutions.com/⁠⁠ About Guest: - Mr. Prasant Menon, is a distinguished leader in the pharmaceutical industry. He completed his Bachelor's in Microbiology at Bhavans College and his MBA in Marketing/Marketing Management at MET League of Colleges. He began his career at Cipla and soon advanced to become a Group Product Manager at Sun Pharma. He has undertaken senior roles at Ranbaxy, Alkem Laboratories, and Glenmark, before becoming Vice President at Alembic. Later in his career he has worked as Director at Wanbury Ltd and Managing Director at Exeltis India.He is also a visiting professor at Narsee Monjee Institute of Management Studies. Currently, he is the Founder and Director of Workplace Dynamics. Prashant is a certified coach from Marshall Goldsmith & The Bento Coach, and now Prashant serves as an Certified Coach in the International Coaching Federation. Contact him at : linkedin.com/in/prashantmenon19 About the host: Saumya Prakash is the Co-Founder of Multiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

30 分鐘

2024/09/04

From Battlefields to Boardrooms: Transformative Leadership Secrets in Pharma

In this episode of Pharma Marketing Playbook, we sit down with Atul Suri, Strategic Business Unit Head at Alembic Pharmaceutical Limited. Atul's remarkable journey spans from his distinguished military service to a leading role in the pharmaceutical industry. He shares his unique perspective on leadership, the importance of adaptability, and how AI is transforming the pharma sector. Discover how AI is driving innovation in drug discovery, personalizing patient care, and reshaping marketing strategies. Atul also discusses the challenges and opportunities presented by AI and how data-driven approaches are revolutionizing the industry. Join us for an insightful discussion on navigating the future of pharma with advanced technologies and strategic vision. Key Highlights:- Leadership Transitions: Atul Suri's journey from Indian Army to the pharmaceutical industry. Core Leadership Traits: Adaptability, empathy, and accountability in shaping a successful career. AI's Role in Pharma: Speed to market, personalized engagement, and the future of digital health. Patient-Centric Approaches: Alembic’s initiatives in women’s health and community outreach. Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ *** About Guest : - Atul Suri, presently working as Strategic Business Unit Head at Alembic Pharmaceuticals Ltd., leverages over 25 years of Indian Army service. His corporate expertise spans leadership, organizational development, talent management, and corporate communications, transitioning to sales and marketing. Atul Sir holds multiple military accolades including the UN Force Commander's Commendation. He also holds master's degrees in Strategic and Management Studies and an HR certification from XLRI. He has been Recognized among India's top 20 L&D leaders in 2016 and Great Manager Award winner in 2020. Atul Sir is a motivational speaker and thought leader in the industry and we are honored to have him on the show.. LinkedIn Profile : https://www.linkedin.com/in/atul-suri-6177732/ *** About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

21 分鐘

Pharma Marketing Playbook: Data, GenAI, and Beyond

Pharma Marketing Unleashed: Data Insights, AI Trends, and Patient-Centric Innovation

Revolutionizing Healthcare: Life Sciences, Bio Medical and Pharma Trends

Pharma Marketing Decoded: Patient centricity, AI, Data, and Beyond

Leading the Charge: Patient-Centric Healthcare with Data Gen AI in Pharma

INSIDE LOOK: How AI is Revolutionizing Pharma! Viral Pandya Tells All!

Navigating the Future of Pharma: Data-Driven Patient-Centric Solutions with Dr. P. K. Rajput

Innovate and Lead: Pharma Marketing in the AI Era with Prashant Menon

From Battlefields to Boardrooms: Transformative Leadership Secrets in Pharma

簡介

資訊

Pharma Marketing Playbook: Data, GenAI, and Beyond

集數

Pharma Marketing Unleashed: Data Insights, AI Trends, and Patient-Centric Innovation

Revolutionizing Healthcare: Life Sciences, Bio Medical and Pharma Trends

Pharma Marketing Decoded: Patient centricity, AI, Data, and Beyond

Leading the Charge: Patient-Centric Healthcare with Data Gen AI in Pharma

INSIDE LOOK: How AI is Revolutionizing Pharma! Viral Pandya Tells All!

Navigating the Future of Pharma: Data-Driven Patient-Centric Solutions with Dr. P. K. Rajput

Innovate and Lead: Pharma Marketing in the AI Era with Prashant Menon

From Battlefields to Boardrooms: Transformative Leadership Secrets in Pharma

簡介

資訊