400 episodes

Are you ready to grow WITH your photo business?

This show is a resource for photographers of all levels--from brand new to burnt out--who believe that business growth starts with personal growth.

I'm your host, Natalie Jennings. I created Jennings Photo in 2010 and have been happily full-time since, but not without some mistakes along the way. Those lessons, plus what's really helped me thrive financially & personally, are what I want to share with you so you can grow with your photo business, too.

You'll also hear stories from other photographers & industry folks, as well as my favorite ways to be more mindful & happier on this journey.

Beyond this podcast, Photo Business Help offers a supportive membership community called the Greenhouse for photographers who want to go deeper in order to grow faster using the Greenhouse Method.

To learn more about how discovering your truthmagic, uncovering new methods, and righting your mind can help you thrive, head to https://photobizhelp.com/thegreenhouse

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Photo Business Help - Intuitive Photography Coaching for Photographers Natalie Jennings

    • Business
    • 4.9 • 30 Ratings

Are you ready to grow WITH your photo business?

This show is a resource for photographers of all levels--from brand new to burnt out--who believe that business growth starts with personal growth.

I'm your host, Natalie Jennings. I created Jennings Photo in 2010 and have been happily full-time since, but not without some mistakes along the way. Those lessons, plus what's really helped me thrive financially & personally, are what I want to share with you so you can grow with your photo business, too.

You'll also hear stories from other photographers & industry folks, as well as my favorite ways to be more mindful & happier on this journey.

Beyond this podcast, Photo Business Help offers a supportive membership community called the Greenhouse for photographers who want to go deeper in order to grow faster using the Greenhouse Method.

To learn more about how discovering your truthmagic, uncovering new methods, and righting your mind can help you thrive, head to https://photobizhelp.com/thegreenhouse

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    412 Liz Hansen - The Million Dollar Boudoir Studio

    412 Liz Hansen - The Million Dollar Boudoir Studio

    Hey there, beautiful souls! I'm absolutely thrilled to share with you a sparkling gem of an episode where we delve into the world of boudoir photography with the incredibly talented Liz Hansen. Liz isn't just a master behind the lens; she's a visionary who has transformed her passion for capturing women's inner beauty into a thriving, million-dollar business.
    In our heartfelt conversation, she reveals the essential blend of people skills, technical prowess, and empowering experiences that has propelled her Chicago Boudoir Photography studio to the forefront of the industry. I'm personally blown away by her commitment to not only celebrate the feminine form but to also guide fellow photographers on their journey to success with her Million Dollar Studio Program.
    I can't wait for you to join us on this empowering exploration of turning snapshots into a lucrative and fulfilling empire. Liz's story is one of resilience, innovation, and the power of self-belief. From juggling the complexities of client relationships to implementing business automation that turns chaos into harmony, Liz generously shares insights that are both inspiring and incredibly practical.
    Whether you're a budding photographer or a seasoned pro looking to level up, this episode is packed with golden nuggets that will ignite your passion and help you envision new possibilities for your craft.
    So, grab your favorite cup of coffee, find a cozy spot, and let's dive into the transformative world of boudoir photography together. Trust me, you'll walk away feeling ready to conquer your dreams and maybe even book your own boudoir shoot!
    Key Takeaways(00:00) Boudoir Photography and Building Studio
    (09:46) Boudoir Photography and Business Growth
    (13:54) Business Automation for Photographers
    (20:03) Starting a Boudoir Photography Business
    (30:26) People Skills in Photography Business Importance
    (40:43) Free Resources and Boudoir Photography Programs
    (43:32) Building a Studio Business Powerfully Beautiful
    Shareable Quotes"Unlocking the potential within every client, we're not just capturing their image; we're celebrating their essence. In the art of Boudoir photography, it's about empowering beauty, one shutter click at a time.""Transforming a passion into a profession isn't just about the camera in your hands; it's the systems in place, the client experiences you curate, and the courage to build something powerfully beautiful from the ground up.""In the realm of Boudoir photography, technical skill meets emotional intelligence. It's where the right lighting meets the light within every client, creating a harmony that resonates in every empowering portrait we take."Connect with LizEmail - liz@chicago-boudoir.com
    Website - https://milliondollar.studio/
    Facebook - https://www.facebook.com/liz.boudoir.1/
    Instagram - https://www.instagram.com/chicago.boudoir/
    LinkedIn - https://www.linkedin.com/in/liz-hansen-9aab35173/
    Twitter - https://twitter.com/Millionphotog
    Liz's page where people can find links to many of her offerings - https://milliondollar.studio/liz
    📸 Get a jump start...

    • 47 min
    411 Nikki Nash - Elevate Your Photography Game With These Smart Marketing Tips

    411 Nikki Nash - Elevate Your Photography Game With These Smart Marketing Tips

    In this episode, we dive deep into the dynamic world of digital marketing with Nikki Nash, a marketing expert who is transforming businesses in the most remarkable ways. Nikki's insights are a beacon for photographers eager to understand the digital marketing world.
    Her approach, grounded in years of shaping Fortune 100 companies and sprouting tech startups, now serves to amplify the reach and impact of entrepreneurs in the online space. With Nikki's guidance, we unravel the art of captivating an audience in an era where attention is the most coveted currency.
    Her warmth and genuine enthusiasm for helping others shine through every topic we explore, from harnessing the visual power of Instagram to creating content that resonates and connects on a human level. As we dissect the intricate dance between strategy and execution, I can't help but feel inspired by the milestones she's helping our listeners achieve in their photography businesses.
    Nikki's personal anecdotes, paired with her strategic talent, make for a treasure trove of knowledge that I am so excited to share with you all.
    Key Takeaways(00:00) The Importance of Marketing Strategies
    (09:55) Creating a Marketing Strategy for Photographers
    (21:17) Marketing Tips for Photography Businesses
    (29:02) Photography Portfolio and Utilizing Instagram
    (35:40) Finding and Connecting on Instagram
    Shareable Quotes"Marketing is just building relationships with people who might want to buy what you're selling. It's about listening to people, understanding what they want, and making connections.""The only barriers we face are those we impose on ourselves. Pursue your passions with the conviction that you have the support you need to succeed." "Treating clients well ensures they spread your name. It's the exceptional customer experience that creates a ripple effect in the form of organic growth."Connect with NikkiEmail - nik@nikkinash.co
    Website - https://nikkinash.co/
    Facebook - https://facebook.com/nashnikki
    Instagram - https://instagram.com/nikkinashofficial
    LinkedIn - https://www.linkedin.com/in/nikkinash/
    Twitter - https://twitter.com/nikkinashco
    📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
    https://photobizhelp.com/8things

    Amazing DEALS exclusively for the PBH fam from our brilliant sponsors!⚡️Pic-Time: get a FREE BONUS month with code PHOTOBIZHELP
    ✨17Hats: take 50% off your first YEAR with code PHOTOBIZHELP
    ☀️ StudioQ: get 10% off any studio booking with code PHOTOBIZHELP


    ❤️SHARE THE LOVE❤️
    Rate the PBH podcast here:
    https://ratethispodcast.com/pbh
    📸 Get a jump start growing your biz! My free guide outlines the 8...

    • 39 min
    410 Connor Walberg - Mastering SEO for Photographers: Strategies to Boost Your Online Visibility and Attract More Clients

    410 Connor Walberg - Mastering SEO for Photographers: Strategies to Boost Your Online Visibility and Attract More Clients

    In this episode I sit down with Connor Walberg, and we pull back the curtain on the misunderstood world of SEO for photographers. Our conversation is ful of practical strategies, from debunking the myth of instant SEO success to advocating for patience and the craft of consistent content creation.
    Imagine crafting content so compelling that your audience can't help but be drawn to your work. That's what we're exploring—how tailoring your website's narrative to your photography niche can captivate potential clients. Connor offers his insights into niching down and developing cornerstone content that not only pleases Google but also frames your services in the best light.
    We share the details of building a robust Google My Business profile, complete with genuine customer reviews. I share the art of gathering these testimonials without setting off any alarms, painting a picture of authentic engagement and community. I also share my Simple SEO Course, a set of tools designed to help photographers focus their SEO efforts and connect with others on the same journey.
    Key Takeaways(00:00) SEO Simplified for Photographers
    (09:32) SEO Focus
    (16:09) Optimizing SEO for Photography Niche
    (28:48) Get More Google My Business Reviews
    (37:24) Early Career Navigation in Unknown Territory
    Shareable Quotes"SEO is, you do all this work and then you're... sitting there and then you're like well, it's not working, I'm going to go do something else. And nine months later, a year later or something like that, all of a sudden you're getting all these inquiries from Google and you don't even really remember why.""If your homepage says that you do everything, Google's not gonna feature you for everything. They're not gonna say that this generalist is going to be the portrait photographer they recommend over a specific family portrait photographer.""You turn down what you don't want to make room for what you do want, because if you're spending all your time doing what you don't want, it's only going to lead to more of what you don't want."Connect with GUESTWebsite - https://connorwalberg.com/
    Email - connor@singletrackseo.com
    Facebook - https://www.facebook.com/connor.walberg/
    📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
    https://photobizhelp.com/8things

    Amazing DEALS exclusively for the PBH fam from our brilliant sponsors!⚡️Pic-Time: get a FREE BONUS month with code PHOTOBIZHELP
    ✨17Hats: take 50% off your first YEAR with code PHOTOBIZHELP
    ☀️ StudioQ: get 10% off any studio booking with code PHOTOBIZHELP


    ❤️SHARE THE LOVE❤️
    Rate the PBH podcast here:
    https://ratethispodcast.com/pbh
    📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
    https://photobizhelp.com/8things
    Connect:
    ☀️ IG: a...

    • 41 min
    409 REPLAY Mastering the Art of Copywriting and Communication in Your Photography Business with Tahnée Sanders

    409 REPLAY Mastering the Art of Copywriting and Communication in Your Photography Business with Tahnée Sanders

    Ever felt like your photographs speak a thousand words but your written content barely whispers? That's where the alchemy of copywriting transforms your business narrative, and we've got a marketing strategist and copywriter extraordinaire to show us how. Today's guest, Tahnée Sanders, reveals why an outsider's perspective on your story can be the golden ticket to resonating with clients - and warns against the common trap of overestimating what clients know about your services.
    Isn't it frustrating when clients overlook the details? We tackle this head-on, discussing strategies to communicate with your audience through platforms like Instagram - where visuals may captivate, but clear instructions will convert. From breaking down your creative process to implementing post-service FAQs, we dissect ways to guide clients and avoid misunderstandings. It's all about making every piece of communication count, setting expectations right from the get-go, and yeah, making sure they actually read those instructions!
    Finally, we breathe through the idea of pacing in business - taking on one task at a time to keep from drowning in the deep end. You'll find the encouragement to update that website or tweak your marketing plan without the overwhelm. You'll walk away from this episode feeling empowered and equipped to manage your photo business confidently.
    Key Takeaways(05:04) The Importance of Effective Copywriting
    (08:48) The Value of Photography Investments
    (15:25) Clear Communication in Teaching and Marketing
    (21:23) Utilizing Email Lists for Photographers
    (25:21) The Value of Marketing Emails
    Shareable Quotes"Our businesses are only enjoyable and satisfying if we're compensated for all of this energy and passion that we're putting into our businesses. When we can communicate our value, we're able to charge what we're worth and thrive.""Repetition is your friend. We as business owners, we quit the message when we get tired of it. But that's usually the point that our audience is just starting to cotton on to what our message is.""Don't feel overwhelmed by everything you can't do, feel empowered to do everything you can. Your pricing should excite you, and if it doesn't, all roads lead to marketing. There's always a way to get your marketing right to increase the perception of your value."Connect with TahnéeTahnée Sanders is a former journalist-turned-marketing strategist who leads female-led businesses to effective marketing strategy. As the founder of The Strategy Studio, she applies real-world approaches to marketing for creatives looking to connect with more of their ideal clients so they can charge what their expertise is worth and ultimately run more profitable, sustainable businesses.
    https://thestrategystudio.com/
    https://www.facebook.com/thestrategystudio
    https://www.instagram.com/thestrategystudio/
    https://www.linkedin.com/in/tahnée-sanders-05853737/
    ❤️SHARE THE LOVE❤️
    Rate the PBH podcast here:
    https://ratethispodcast.com/pbh
    📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
    https://photobizhelp.com/8things
    Connect:
    ☀️...

    • 35 min
    408 REPLAY Photo Therapy #11 - Creating a World-Class Experience For Your Clients

    408 REPLAY Photo Therapy #11 - Creating a World-Class Experience For Your Clients

    Ever find yourself lost in the complexities of characters so real they could walk off the screen? That's the magic we uncovered in the character-driven narratives of HBO's "White Lotus," which we dissect in today's chat. And when it comes to literature, we can't help but draw parallels to Richard Yates's style as we eagerly anticipate the film adaptation of "The Nightingale." The conversation takes a turn into the photography world, where we share the heartfelt art of personalizing client experiences. Imagine the smile on your client's face when they receive a thoughtfully chosen end-of-year gift – we talk about everything from custom cookies to prints and how these small touches can make a big impact on your business relationships.
    Struggling to streamline your creative process? You're not alone, and this episode is like a mentorship session in audio form. We'll guide you through the maze of workflow optimization, from the daunting task of culling photos to crafting the perfect email correspondence. Plus, we share the importance of community feedback when it comes to improving your website's user experience. So, lean in as we break down the trial and error journey toward a business that not only runs efficiently but resonates with your creative spirit.
    Key Takeaways(00:00) - Personalizing Client Experience and Gift Ideas
    (10:43) - Finding Workflow Solutions and Seeking Mentors
    Shareable Quotes"Unlock the secrets to creating unforgettable characters and master the art of personal touch in your business.""Trust yourself and be okay with not doing it right until you do get it right. Seeking out mentors and bouncing ideas off peers is key to developing a successful and personalized workflow.""Every single photographer I've ever talked to has a different workflow, every single one. There isn't like a right or wrong way... It's really the same game the whole time is just trying things that work for you."📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
    https://photobizhelp.com/8things

    Amazing DEALS exclusively for the PBH fam from our brilliant sponsors!⚡️Pic-Time: get a FREE BONUS month with code PHOTOBIZHELP
    ✨17Hats: take 50% off your first YEAR with code PHOTOBIZHELP
    ☀️ StudioQ: get 10% off any studio booking with code PHOTOBIZHELP


    ❤️SHARE THE LOVE❤️
    Rate the PBH podcast here:
    https://ratethispodcast.com/pbh
    📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
    https://photobizhelp.com/8things
    Connect:
    ☀️ IG: https://www.instagram.com/photobizhelp/
    💙 Join our FB group HERE!
    🌿 https://photobusinesshelp.com/blog/
    Tarot & Clarity Coaching:
    ☽ https://nataliej.co
    ☽...

    • 21 min
    407 REPLAY Kris Jones - Mastering the Art of Storytelling in Your Business

    407 REPLAY Kris Jones - Mastering the Art of Storytelling in Your Business

    Have you ever considered your business's narrative? Kris Jones joins me to unravel the captivating art of storytelling in marketing. Together, we dissect the Storybrand Framework, where your clients become the heroes and you, the trusted guide. This conversation is a treasure trove for anyone looking to not just reach but resonate with their audience.
    Our website: it's the one place that either pulls clients in or pushes them away. In this episode, we lay out how to empathize with potential clients right from the homepage, guiding them to envision their success with your services. No more stumbling over complicated jargon; we're sharing the 'baby boomer test' and other practical tips to make your message clear and your services irresistible.
    Wrapping up, we discuss the underrated power of simplicity. I pose the question, "How can I make this easier?" and explore how it can transform the way we approach challenges in business and beyond. For photographers and entrepreneurs alike, this episode offers a fresh perspective on streamlining your strategies and cutting through the noise. So tune in and let's simplify your path to success together.
    Key Takeaways(00:00) The Power of Copy
    (15:45) Website Success Through Resonance Creation
    (24:06) Effective Communication and Website Copy Simplified
    (30:15) The Power of Simplifying for Success
    Shareable Quotes"So really it comes down to every story, every movie you've ever watched, any story you've ever heard somebody tell. If it's a good story, if it's a compelling story, it always begins with a hero who has a problem that they can't solve, and that hero then eventually meets a guide that has a solution and through that relationship the hero finds success. And that is the mystery behind every story you've ever heard."
    "We forget what it's like to not know what we know, and so we end up speaking to other people or potential clients as if they get it and with language that goes over their head. That's called the curse of knowledge, and it's really common for anyone who's an expert in their field."
    "You just kind of empathize like, hey, I get this, this is hard. This is a big decision. There's a lot riding on this decision and it feels like a lot. The last thing you want is more stress on your big day. So through that empathy and through authority you know people just want to know, that you know what you're doing."
    Connect with Krishttps://www.reddoordesigns.com/
    Facebook
    Instagram
    Linkedin
    Donald Miller's Book: Building a StoryBrand
    📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
    https://photobizhelp.com/8things

    Amazing DEALS exclusively for the PBH fam from our brilliant sponsors!⚡️Pic-Time: get a FREE BONUS month with code PHOTOBIZHELP
    ✨17Hats: take 50% off your first YEAR with code PHOTOBIZHELP
    ☀️ StudioQ: get 10% off any studio booking with code PHOTOBIZHELP


    ❤️SHARE THE...

    • 34 min

Customer Reviews

4.9 out of 5
30 Ratings

30 Ratings

XxXtAlKaHoLiCXxX ,

Homy vibes

The energy I got from doing this show was homy. I can imagine the listeners sitting on the couch with Natalie soaking up her knowledge of the photography biz. Cozy indeed.

Mary Jo Hoffman ,

Wise advice!

This is excellent advice for anyone just getting started in photography. It is equally valuable for veterans who want a quick reminder of best practices for the business side of their creative business. Great tips, sound advice, shared stories!
I wish I’d had this when I was just starting out.

Laeti Photography ,

Love this Podcast!

Thankyou, Thankyou, Thankyou Natalie

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