Pierre-Arnaud Grenade (Ba&Sh) on "Ba&Sh’s Path to B Corp Certification and International Growth" FR

Luxurynsight x FashionNetwork

In this episode of the Luxurynsight x Fashion Network podcast series, Pierre-Arnaud Grenade, Global CEO of Ba&Sh, joins Olivier Guyot for an insightful conversation on the brand’s strategic transformation and global growth. Ba&Sh’s commitment to sustainability is exemplified by its B Corp certification, achieved with a remarkable score of 98 points, well above the industry average. Pierre-Arnaud delves into the brand's environmental initiatives, including regenerative agriculture and water management, reflecting Ba&Sh’s deep social responsibility.

The discussion also covers Ba&Sh’s innovative use of technology, from AI-driven creativity to enhancing customer relationships, and its collaboration with startups to advance traceability and circularity in fashion. Pierre-Arnaud highlights the brand's international expansion efforts, particularly in Asia and North America, emphasizing the importance of adapting to local markets while maintaining a consistent global brand image.

Gain valuable insights into Ba&Sh’s future ambitions, such as the opening of experiential boutiques designed to offer premium, immersive customer experiences. This episode is a must-listen for luxury brand leaders and enthusiasts interested in how Ba&Sh is navigating the complex landscape of sustainability, innovation, and global growth while staying true to its core values.

Tune in to explore how Ba&Sh sets new standards in the luxury fashion industry!

This podcast is brought to you by Luxurynsight, the pioneer and leader in providing data-driven solutions for luxury, fashion, and beauty industries, and FashionNetwork.com, the leading source of information for fashion professionals worldwide.

Bạn cần đăng nhập để nghe các tập có chứa nội dung thô tục.

Luôn cập nhật thông tin về chương trình này

Đăng nhập hoặc đăng ký để theo dõi các chương trình, lưu các tập và nhận những thông tin cập nhật mới nhất.

Chọn quốc gia hoặc vùng

Châu Phi, Trung Đông và Ấn Độ

Châu Á Thái Bình Dương

Châu Âu

Châu Mỹ Latinh và Caribê

Hoa Kỳ và Canada