165 episodes

THE show for Pilates studio and boutique fitness business owners who are ready to grow a profitably, thriving business and master their marketing skills.

Your host, Seran Glanfield shares her insight and experience helping hundreds of studios find success in the online space and in brick and mortar studios.

Seran delves deep into all things branding, marketing, operations, profit and productivity, sharing relevant and powerful strategies that support a strong sustainable boutique fitness business.

From marketing, sales processes, pricing and referral programs to management, leadership and planning… this is the resource you’ve been waiting for.

Pilates Business Podcast Seran Glanfield

    • Business
    • 4.7 • 39 Ratings

THE show for Pilates studio and boutique fitness business owners who are ready to grow a profitably, thriving business and master their marketing skills.

Your host, Seran Glanfield shares her insight and experience helping hundreds of studios find success in the online space and in brick and mortar studios.

Seran delves deep into all things branding, marketing, operations, profit and productivity, sharing relevant and powerful strategies that support a strong sustainable boutique fitness business.

From marketing, sales processes, pricing and referral programs to management, leadership and planning… this is the resource you’ve been waiting for.

    Visibility Tips: Get Found Online & In Your Town

    Visibility Tips: Get Found Online & In Your Town

    Feeling invisible? 

    In this episode of The Pilates Business Podcast, host Seran Glanfield unveils simple strategies you can implement today to boost your online and local visibility. 

    Learn how to claim your online presence, create engaging content, leverage local partnerships, and encourage positive reviews to attract new clients and transform your studio from a hidden gem to a local landmark.

    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!
    🤳 Join the Growing A Studio Business Facebook Community

    • 20 min
    Protect Your Studio with the Right Insurance with Miriam from Alternative Balance

    Protect Your Studio with the Right Insurance with Miriam from Alternative Balance

    This episode of The Pilates Business Podcast with host Seran Glanfield dives into the essential world of business insurance for Pilates studios.  
    Join Miriam Ball, Chief Insurance Officer at Alternative Balance, as she unpacks the importance of liability coverage,  discusses general vs. professional policies, and clarifies coverage for independent contractors and employees. 
    Learn about  unique considerations for the wellness industry, including cyber liability, the use of waivers and participant accident coverage. 
    Don't miss insights on  reviewing your policy for changing needs and ensuring your studio is protected against business interruptions or property damage. 




    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!
    🤳 Join the Growing A Studio Business Facebook Community

    • 37 min
    A Deep Dive into Studio Profitability

    A Deep Dive into Studio Profitability

    Feeling stuck in the hustle cycle? Working long hours but still struggling to make ends meet? 

    In this episode of The Pilates Business Podcast, host Seran Glanfield unveils strategies you can implement TODAY to work smarter, not harder, and double your studio's income. 

    Learn how to optimize your pricing, leverage technology, upsell strategically, and retain loyal clients to achieve the financial freedom you deserve.

    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!
    🤳 Join the Growing A Studio Business Facebook Community

    • 26 min
    Stop the Revenue Rollercoaster!

    Stop the Revenue Rollercoaster!

    Struggling to keep your Pilates studio top-of-mind with potential clients? In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the power of consistent marketing. 

    Learn how to ditch the one-and-done marketing blitz and develop a strategic approach that builds brand awareness, fosters relationships, and keeps those new clients rolling in. 

    Discover tips for creating valuable content, engaging with your audience on social media, and streamlining your marketing efforts with the right tools.




    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!
    🤳 Join the Growing A Studio Business Facebook Community

    • 16 min
    The Art of Retaining Clients in a Competitive Market

    The Art of Retaining Clients in a Competitive Market

    Feeling the pressure of a competitive market? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the crucial topic of client retention. 

    Learn proven strategies to keep your clients coming back for more, from delivering exceptional service and building lasting relationships to overcoming common challenges like market saturation and pricing pressures.

    Discover the Art of Client Retention and gain the tools you need to build a loyal fan base and ensure your studio thrives!

    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!
    🤳 Join the Growing A Studio Business Facebook Community

    • 19 min
    What It Takes To Grow Two Businesses - With Jackie Hinton from Good Citizen Pilates Loops

    What It Takes To Grow Two Businesses - With Jackie Hinton from Good Citizen Pilates Loops

    In this insightful episode of The Pilates Business Podcast, host Seran Glanfield chats with special guest Jackie Hinton, the proud owner of Good Body Pilates studio in Santa Monica and the founder of Good Citizen Pilates Loops. 


    Jackie shares her unique journey from being a Pilates instructor to becoming a studio owner and entrepreneur. She sheds light on the challenges she faced in navigating the changes in the industry, including the transition from independent contractors to employees. 


    This episode is a goldmine of information for anyone looking to improve their strength, balance, and flexibility while also delving into the business side of Pilates. 


    Tune in to learn more about Jackie's innovative approach to Pilates, her tips for time management, and her views on the importance of creativity and problem-solving in running a successful Pilates business.






    @goodcitizenla 
    @goodbodypilates
    https://www.goodbodypilates.com/
    https://www.goodcitizenla.com/




    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!
    🤳 Join the Growing A Studio Business Facebook Community

    • 32 min

Customer Reviews

4.7 out of 5
39 Ratings

39 Ratings

stefenea ,

Super helpful

Seran speak so eloquently. She is fierce with a side of grace.

TheDancingHouseMama ,

Helpful for all studio owners

As a Dance Studio Owner, I love listening to Seran’s podcast for tips, tools, and strategies that may be just a little bit different. I love her approachable tone, and appreciate the permission she gives us all- that ultimately, it’s my business to make my decisions.

x__veronika__x ,

Love this podcast!

I'm a new listener but I'm already hooked. Seran offers real, creative, and helpful advice to studio owners and those in the industry in a simple, concise, and professional way. Audio quality is great and overall each episode is really well put together. Highly recommend!

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