54 min
Piloting AI - Making a creator out of every marketer AI Edge for Enterprise Marketing
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- Technology
In this episode, we are joined by special guest and B2B tech storyteller Kitty McChesney. Show hosts Yadin, Maila and Jessica discuss strategies and tactics for piloting AI use cases within marketing teams.
In this show we cover (among other topics) the following:
The objective is to make every marketer a "creator" by piloting use cases that demonstrate how AI can augment and streamline marketing workflows like content creation, personalization, campaign optimization, etc.
Successful piloting requires identifying AI champions within each team to drive adoption, getting leadership buy-in through activities like workshops, and creating a space for teams to experiment and share learnings.
Special guest Kitty McChesney shares her experience piloting an AI writing assistant, treating it like a "student" to train it in the right tone, messaging, and process. Her pilot showed huge time savings in producing case studies, blogs, etc. compared to the typical agency timeline.
Maila's demand gen team piloted using AI for personalized ad copy, seeing a 30% average lift in click-through rates when A/B testing against non-AI copy.
Beyond time savings, AI can free up bandwidth to pursue higher-value creative campaigns and initiatives that were previously de-prioritized.
The hosts emphasize the importance of proper governance, like fact-checking AI outputs, as the technology rapidly evolves.
The episode provides pragmatic tips for piloting AI use cases in marketing to drive efficiency gains, creativity, and better performance.
In this episode, we are joined by special guest and B2B tech storyteller Kitty McChesney. Show hosts Yadin, Maila and Jessica discuss strategies and tactics for piloting AI use cases within marketing teams.
In this show we cover (among other topics) the following:
The objective is to make every marketer a "creator" by piloting use cases that demonstrate how AI can augment and streamline marketing workflows like content creation, personalization, campaign optimization, etc.
Successful piloting requires identifying AI champions within each team to drive adoption, getting leadership buy-in through activities like workshops, and creating a space for teams to experiment and share learnings.
Special guest Kitty McChesney shares her experience piloting an AI writing assistant, treating it like a "student" to train it in the right tone, messaging, and process. Her pilot showed huge time savings in producing case studies, blogs, etc. compared to the typical agency timeline.
Maila's demand gen team piloted using AI for personalized ad copy, seeing a 30% average lift in click-through rates when A/B testing against non-AI copy.
Beyond time savings, AI can free up bandwidth to pursue higher-value creative campaigns and initiatives that were previously de-prioritized.
The hosts emphasize the importance of proper governance, like fact-checking AI outputs, as the technology rapidly evolves.
The episode provides pragmatic tips for piloting AI use cases in marketing to drive efficiency gains, creativity, and better performance.
54 min