Pioneering I-Beauty and creating a brand rooted in culture and heritage with Aavrani Co-Founder, Rooshy Roy

On today’s episode I’m joined by Rooshy Roy, Co-Founder of An Indian inspired skincare brand called Aavrani. 

A first-generation Indian American, Rooshy grew up around her family making ancient Indian skin care treatments using ingredients like turmeric and almond oil, and through a chance encounter at business school on her second day there, she started her entrepreneurial journey with Aavrani. Named as one of Forbes 30 under 30 for retail and ecommerce in 2020, Rooshy has secured around 2m in funding and has developed a brand rooted in Indian culture and heritage, with a purpose to inspire and empower women around the world through ancient Indian rituals. 

I can’t tell you how much I loved this conversation, Rooshy is so profoundly real and raw, and she shares so much of herself throughout the episode. We talk about the importance of pioneering I-beauty and why it’s crucial that more women launch brands inspired by Indian beauty and continue to show up for south asian women around the world, finding the strength to shut out the negative talk that stops women from pursuing big ideas and the beauty of storytelling from the heart. 

LINKS WE MENTION:

Aavrani

Aavrani’s Instagram

Female Startup Club 

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.  

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